Join AAF-Fort Worth on Wednesday, October 22, to find out what was behind the now-famous advertising campaign for Chick-fil-A. How and why did a company that sells chicken sandwiches get into the “cow business?” What have the cows done for the health of this fast-food chicken company - from building sales, to building goodwill within the company, to adding a fun and unexpected hook to all PR efforts?
You will get the inside scoop on the “Eat Mor Chikin” cow campaign as told by Greg Ingram, Chick-fil-A’s “Chief Cow Advocate.” It will be a fast-paced and fun presentation you will not want to miss.
To register, click here.
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