Wednesday, November 17, 2010

2011 FORT WORTH ADDY® ENTRY DEADLINE ANNOUNCED

The Fort Worth chapter of the American Advertising Federation will begin accepting early entries on Friday, December 10, at Branch-Smith Printing for the local level of the 2011 ADDY Awards.

“Mark your calendars and begin preparing your entries,” said Keith Powell, president of the American Advertising Federation-Fort Worth chapter. “If last year was any indication, this will surely be a competition to remember.”

The Fort Worth ADDY Awards are the local component of a three-pronged competition, which seeks to recognize and reward creative excellence in the art of advertising. Advertising students and professionals are being encouraged to enter their work in various categories, including sales promotion, collateral material, direct marketing, non-traditional advertising, newspaper, radio and television.

Fort Worth ADDY entrants have a chance to win Gold, Silver or Bronze awards in each category. Awards are also given for Best of Show and Special Judges Awards. Entries receiving a Gold ADDY award are automatically entered into the District ADDY Awards competition, where entries are judged alongside Gold winners from District 10 clubs in Arkansas, Louisiana, Oklahoma and Texas . Entries winning Gold at the district level are automatically entered into the National ADDY Awards competition, the world’s largest advertising competition.

The 2011 Fort Worth ADDY early submission deadline is Friday, December 10, and its final submission deadline is Friday, January 7, 2011. The American Advertising Federation-Fort Worth accepts ADDY entries online at www.addysmackdown.com. Submission costs vary and can be found online.

Fort Worth ADDY winners will be announced at the annual ADDY gala to be held at the Ashton Depot on Saturday, February 26, 2011.

About the American Advertising Federation-Fort Worth
AAF-Fort Worth is a 100-year-strong organization and is the city’s oldest civic group. The purpose of the organization is to provide a forum for advertising professionals — elevating standards and practices in advertising through peer review programs and through continuing training and education initiatives. The group is also dedicated to serving the Fort Worth community, and participates in numerous civic activities. Additional information at adclubfw.org.

The club hosts lunch meetings on the third Wednesday of each month at Joe T. Garcia's, and is part of the American Advertising Federation – a national network of ad clubs and advertisers representing more than 40,000 advertising professionals located in communities across the country.

Friday, November 12, 2010

Logos created by Balcom Agency selected for LogoLounge book, "Shapes and Symbols"

Several logo designs created by Balcom Agency will be included in a remarkable new LogoLounge project, "Shapes and Symbols", the third book in the new Master Library series.
 
Logos designed for Texas Health Resources, Arts Council of Fort Worth & Tarrant County, Pennybacker Capital, Tony Lama Stars Collection, Virtuent, and Joshua Independent School District will all be published in the prestigious book and released in July 2011.
 
"I'm proud of the work our creative team does every day for our clients, and it's especially exciting to be recognized by one of the leading publishers in the industry," said the agency's president, Stuart Balcom. "More important is making sure our clients stand out in the marketplace. Logo development is a fundamental first step for making that happen."
 
The Master Library books presents exemplary logo design work from creatives around the world. The first and second books in the series, "Initials and Crests" and "Animals and Mythology," are already best sellers from Rockport Publishers.