Let’s face it. There aren’t many people who come into a specific industry with both technology and marketing expertise. You start with one or the other and either place you start, you will be deficient in the other area. How do you address both to be effective?
We’ll discuss ways to ensure the marketing is credible and embraced by the technologist in addition to the market you are addressing – especially if your market path ends with a non-technical consumer. We’ll also discuss the opportunities in technology marketing from career paths, to salaries, to job security.
You'll come away with:
• An understanding of your own skill set and how to cover your deficiencies.
• Ways to combine the value of marketing with the value of technology to ensure both view are effectively addressed adding credibility to your marketing.
Who should attend? Technology marketers or those interested in entering the field.
Thu 25-Sep-08
11:30 AM - to - 1:00 PM CDT
Fort Worth Club
Click here to register.
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