Using the Digital Environment to Promote and Sell Your Products and Services

The Dallas/Fort Worth American Marketing Association will host Small/Medium Business SIG - Digital Marketing Matrix - Utilizing the digital environment to promote and sell your products and services on Tuesday, November 3, from 11:30 a.m. to 1 p.m.

Speaker:

Kemp Hoop, enovation group

Where:

Pappasito's Cantina

2704 West Freeway

Fort Worth, TX 76102

Lunch will be provided

Details:

It is a known fact that the business environment is rapidly changing and marketers must find creative ways to reach their audiences. The digital marketing matrix uses innovative tools to target a specific audience while reducing costs and creating a greater return on investment.

Event Takeaways:

• Learn how to create an interactive digital business network and succeed in the new and changing marketplace
• Determine the value of using PURLs to communicate and gather information
• Applying customer data to a variable data print direct campaign

RSVP:

Register by Monday, November 2, 10 p.m.

Pricing:

Member

$20 if registered before November 2

$30 if registered after November 2

Non-Member

$30 if registered before November 2

$40 if registered after November 2

Student Member

$20 if registered before November 2

Event Contact:

Tom Dennis

Tom@BrandExtract.com

REGISTER NOW

NEXT LUNCHEON: THE EVOLUTION OF THE SONIC "2 GUYS" CAMPAIGN

Speaker: Pat Piper, Vice President/Group Creative Director at Barkley Evergreen & Partners, Kansas City, MO
November 18, 2009

The Sonic “2 Guys” campaign set a new standard in advertising – throw everything out and go with something new. The suits at Sonic wanted the admen to emphasize how quirky menu items such as corndogs, tater tots, pancakes on a stick and cherry limeades made Sonic better than the kings of the drive-thru: McDonald's, Burger King and Wendy's.

The campaign was supposed to last just four months, from September 2003 to the beginning of a new campaign in January 2004. Five years later, the campaign is still going and has become a pop-culture phenomenon. The commercials have given the quirky drive-in an identity and made Sonic as recognizable as McDonald's, Burger King and Wendy's. Friends quote the commercials to each other. Fanatics post parodies of the spots on YouTube. Haters write angry letters to Sonic and rip the spots on the Internet.

Pat Piper is an ad prodigy. At the age of three, he wrote his first direct mail piece with a bounce back coupon. At six, he completed his first tri-fold brochure for a local bank. From there, it was point of purchase, annual reports and ads. At twelve, he successfully wrote and directed his own commercial. He was also producer and worked the craft services table. Soon enough, Pat was becoming a local ad star, coming up with catchy jingles and slogans. Unfortunately, his father wanted him to become a professional whittler, making pipes and keepsake hobo clowns to adorn shelves. But Pat wouldn’t have it. When Pat’s father bought him a whittling kit, Pat hocked it for a down payment on a Mac classic where he could spend his nights writing long copy ads that no one would read.

Despite his Father’s misgivings, Pat began his advertising career in Omaha, Nebraska, working for a couple advertising agencies as a writer. But Pat had his eyes on the bright lights and the wide-open spaces of Kansas City. There he worked with Muller & Company for a few years before settling at Barkley. Over the past ten years, Pat has written for everything from Banks to Burgers winning awards with fancy names like Mercury, Clios, Cannes, One Show and Communications Arts. He is currently a Vice President/Group Creative Director at Barkley.

WHEN - Wednesday, November 18^th , 11:45 AM - 1:00 PM

WHERE - Joe T. Garcia's "La Puertita"
2201 N. Commerce St. Fort Worth, TX 76164

FEES - Member - $20.00; Non-Member - $35.00; Student - $15.00

WARREN DOUGLAS SUCCESSES REFLECTED IN RECENT STAFF PROMOTIONS

Warren Douglas Creative Brand Marketing today announced the promotion of several staff members:

David Elizalde is the firm’s newly appointed Associate Creative Director. Elizalde, who holds a BA and MBA from Texas Christian University, first came to Warren Douglas in September 2002 as an intern, and was then hired as a Graphic Designer.

Bryce Burton has been promoted to the position of Art Director. A former in-house designer for Pier 1 Imports, Burton joined the Warren Douglas team in 2007 as Senior Graphic Artist. He has a BFA in Design Communication from Texas Tech University.

Lauren Gourley will serve as the firm’s first fully dedicated Manager of Social Media, specializing in the increasing client work relating to the many online social media and data platforms available. Gourley began her tenure with Warren Douglas in 2006 as an Assistant Marketing Manager, and holds a Bachelor’s of Music from Oklahoma City University.

“David, Bryce and Lauren are all uniquely talented assets to our team,” said Doug Briley, Warren Douglas CEO. “Their individual gifts and perspectives have each proven to be the winning ingredient on various projects, and I know they will continue to foster creative and engaging work through their new roles.”

Blanchard Schaefer Advertising & Public Relations Announces Megan Martinez as Senior Designer

Strategic marketing services firm deepens creative talent pool

Blanchard Schaefer has strengthened its team with a new senior designer. The 15-year-old, award-winning advertising & public relations firm has added Megan Martinez, to support both new and existing clients as the agency continues unprecedented growth. She brings extensive experience in both traditional and electronic design for a variety of mediums.

“Adding a designer with the caliber of Megan’s ability helps to improve the agency’s overall creative product,” said Ken Schaefer, president of Blanchard Schaefer. “We literally reviewed hundreds of applicants for this position, and it was clear that her acumen for creativity and expressiveness was a perfect complement for our overall goals. Her outstanding abilities will be a major asset as our firm continues to grow.”

Through the course of almost a decade, Martinez has developed a well-rounded background in design from a corporate and boutique perspective. She previously served as the in-house senior graphic designer for the Dallas Market Center, the world’s most complete wholesale marketplace. Martinez also operated her own design firm, after beginning her career as a graphic designer with the Pavestone Company, a concrete product manufacturer.

She holds a bachelor’s of fine arts degree with an emphasis in graphic design from Texas State University. Martinez is an active volunteer, donating her time to community initiatives including the Trinity River Audubon Center as well as a variety of environmental charitable organizations.

NIX A VALUED NEW HIRE

The leadership at Warren Douglas Creative Brand Marketing is proud to announce the addition of well-known Fort Worth marketing maven, Susan Nix. She joins the firm this month as Vice President of Business Development.

Nix comes to Warren Douglas from Casa Manana, Inc. where she served as Director of Corporate Sponsorships. During her tenure with Casa, she negotiated the largest sponsorship for the Children’s Theatre in their 50 year children’s community history.

One of the Metroplex’s original e-commerce pioneers, since 1996 Nix has co-founded several Internet marketing ventures. She has promoted the online presence and relationships for renowned companies such as Travelocity, Pier 1, Starwood Resorts, Dillard’s, and other Fortune 500 brands. Immediately prior to her position with Casa, Nix held the position of Senior VP of Business Development with Rassai Interactive.

Nix has also brought her expertise and energy to a number of local community events, including being named the first Chairman of Marketing/Promotions for the Colonial PGA Tournament Committee, a seven-year member of the Executive Committee for ESPN’s Bell Helicopter Armed Forces Bowl, and as an Event Chair for Easter Seals and the Chisholm Trail Red Cross. She was also one of only 13 Tarrant County women selected to found the local Women’s Leadership Society for the United Way.

“We’re so pleased to have Susan’s highly-respected expertise and reputation as an addition to our firm,” said Doug Briley, Warren Douglas CEO. “Her combination of hands-on executive experience with e-commerce, civic and corporate marketing campaigns is unparalleled, but it is her genuine passion for her work and commitment to positive relationship-building that make her a priceless team member.”

Tom Joyner, Southwest Airlines and an Engaged Consumer Base:

A study of the fundamentals of forming a culturally relevant strategic business partnership that is mutually beneficial for broadcasters and advertisers

Join us on Wednesday, October 21 for a special diversity and inclusion edition of AAF's From the Source Web Seminar Series. This special From the Source is brought to you by the American Advertising Federation and the National Association of Broadcasters (NAB).

Wednesday, October 21, 2009, 1:00 p.m. CST REGISTER NOW

Tom Joyner, Southwest Airlines and an Engaged Consumer Base

Presented by:

Oscar Joyner, COO/President


Reach Media Inc./Tom Joyner Morning Show


Raquel Daniels, Sr. Account Director, African American Marketing


Camelot Communications

Reach Media Inc./Tom Joyner Morning Show COO/President Oscar Joyner and Camelot Communications, Sr. Account Director, African American Marketing Raquel Daniels discuss the essentials that have lead to a long standing culturally relevant strategic partnership between the Tom Joyner Morning Show and Southwest Airlines. The Web seminar will focus on:

• The mutual value generated by the relationship of industry innovators, Joyner, southwest Airlines and their media agency Camelot Communications
• Identifying the development of the partnership
• The objectives to reach the African American consumer in relevant environment; measure of success; and ideas that have expanded the business for both parties

The presentation will identify groundbreaking ideas, cross-platform & grassroots marketing centered on a strong radio show, a changing business marketplace and mutual respect within a partnership. Learn about the resources you have, the relationship a client/agency thrives on and delivering value to the audience as a desired consumer.

GCG MARKETING WELCOMES KALYN BALDWIN AS COMMUNITY DEVELOPMENT COORDINATOR

Fort Worth-based GCG Marketing announces the addition of Kalyn Baldwin as community development coordinator. In this role, Baldwin will support new business development through community outreach initiatives, along with monitoring and launching social media strategies.

“Kalyn has a solid understanding of social media and the ways it can be leveraged for marketing initiatives,” said GCG president Neil Foster. “We saw this potential in her as an intern, and we couldn’t be more pleased to bring her on as an employee.”

Prior to joining GCG as an intern in September 2008, Baldwin held an internship at Starr Tincup. A Nebraska native, Baldwin is currently a senior at Texas Christian University, where she serves as president of the TCU Ad Association.

Blanchard Schaefer Hires Alexander Pierce as Junior Art Director

Blanchard Schaefer Advertising & Public Relations (BSAPR), an award-winning strategic marketing services firm, has named Alexander Pierce as junior art director. His work will focus on the agency’s roster of local, regional and national consumer and business-to-business clients.

“Developing emerging talent has always been a priority for our agency,” said Ken Schaefer, president of BSAPR. “With his unique style and diverse background, Alex brings the kind of ability to our team that we’ll be able to nurture while he produces thought-provoking concepts. His excitement and enthusiasm is extremely refreshing, and will be an immediate benefit to our clients.”

A 2009 cum laude graduate of the University of Texas at Arlington with a bachelor’s degree of fine arts in visual communication, Pierce is experienced in a variety of formats including print, identity and web design. He earned a first place American Design Award in 2008, and was a published student winner in the 2008 Creativity Awards Annual.

Pierce was also a member of the Alpha Chi Honor Society and served as president of the Organization of Visual Communicators.

About Blanchard Schaefer Advertising & Public Relations
Blanchard Schaefer Advertising & Public Relations, an award-winning strategic marketing services firm, offers a full array of advertising and public relations expertise and services with a focus in the healthcare, supply chain and logistics, health and beauty, multi-location/franchise, and technology verticals. Its client-tailored strategic marketing services include proficiency and innovation in research, identity/collateral development, branding, creative, media placement, news generation/dissemination, media relations and trade show and speaking engagement coordination. Based in Arlington, Texas, Blanchard Schaefer serves clients across the United States. For more information, visit www.bsapr.com <http://www.bsapr.com> .

Assembling Forces

By Glint Advertising

We understand that partnering with businesses that share our passion and commitment to clients and our industry can help us both become uniquely positioned to secure better opportunities. Jointly, with expanded capabilities, a greater market reach, and diversity in skill sets, we can provide a broader and deeper range of advertising and marketing solutions to meet clients’ needs and increase profits. Not to mention the opportunities that only larger firms can leverage.

Certainly how we begin our dialogue will be dependent on mindset and the business model of any interested company who sees potential in such an alignment. We feel it is worth a conversation between Glint and anyone who believes in this approach to see if there are benefits to joining forces.

If you are, or know of a company or group of individuals that might be interested in coming out of this economy with a stronger presence in the advertising industry, perhaps it’s worth a discussion on how we might work together to do just that. We're ready to ignite a change in the way we race to gain market share. Call me directly, Craig Lloyd, President of Glint, at 817-616-0320 if you would like to discuss our future.

You can learn more about us by following our social media discussions on the links provided below. Or, go to our website at www.glintadv.com to read about our approach to advertising and business.