Learn the secrets behind some of the best known brands from The Man Behind the Brand, Erin Patton. Patton is widely regarded as one of the nation’s foremost experts on branding, sports marketing and urban consumer behavior. As Founder & Principal of award-winning brand management consulting firm, The Mastermind Group (TMG), he has counseled Fortune 500 brands including Jordan, Double-Mint Gum, Motorola, AT&T, Exxon-Mobil, Adidas, Converse, Mercedes-Benz, Ford Motor Company, Coors Light, Absolut and Macy’s in addition to global sports icons LeBron James and Venus and Serena Williams.
Patton also currently serves on the faculty of the SMU Cox School of Business Department of Marketing as an Adjunct Lecturer. His book, “Under The Influence: Tracing the Hip-Hop Generation’s Impact on Brands, Sports & Pop Culture” serves as a practical guide for marketers and media practitioners looking to define this transcultural audience and translate its $300 billion market opportunity in a new consumer paradigm and digital age. Books will be available for sale (and autographs) at the luncheon for $25.
When:
April 21, 2010
11:45 am to 1 pm
Where:
Joe T. Garcia's
"La Puertita," 2201 N Commerce St
Fort Worth, TX 76106
Fee:
Executive Member Included with Dues
Non Member $35
Professional or member of another AAF Club $20
Student $15
Click here to RSVP by April 20, 2010
