AAF-FW announces big wins at recent convention.

The American Advertising Federation's (AAF’s) 10th District hosted the Governor’s Ball - a gala and awards banquet on Saturday, April 16, 2011, in Oklahoma City, Oklahoma – which convened AAF chapters from Texas, Louisiana, Oklahoma, and Arkansas.

AAF-Fort Worth competed and won club achievement awards at the district level for 6 of the 8 possible categories including wins for Education, Communications, Membership, Public Service, Government Relations and Programs.

It’ was also announced at the gala that AAF-FW won three awards for club achievement at the national level including a 3rd Place for Government Relations and 1st Place for Education and a 1st place for Membership.

The evening concluded with AAF-FW being awarded Small Club of the Year for the 10th District.

In addition, a special honor was awarded to long-time AAF-FW member and former club President and past District Governor, and current AAF-Central Region Chair Susan Cook. Cook was awarded the District 10 Sterling Service Award.

AAF-Fort Worth Announces winners from AAF District 10 ADDY competition

The American Advertising Federation's 10th District ADDY® awards show was held on Friday, April 15, 2011, in Oklahoma City, Oklahoma with D10 ADDY winners announced at that time.

During the awards gala, 23 awards were given to agencies, designers, and students from Fort Worth. Two professional golds were awarded to AAF-FW members - one to Concussion and one to Williamson-Dickies. Three student golds were awarded – two to David Heflin of the University of North Texas and one to Diana Tran of UTA.

Click here for the complete list of ADDY winners from Fort Worth and the entire AAF D-10.

More about the ADDY Awards:
The ADDY Awards are the advertising industry's largest and most representative competition, recognizing creative excellence and the very best advertising worldwide. Sponsored by the American Advertising Federation (AAF), the ADDY Awards represent the true creative spirit of advertising by recognizing all forms of advertising, from all types of media, created by all sizes and types of entrants, from anywhere in the world. This worldwide competition draws over 60,000 total entries annually.

Surviving & Thriving in the Fundraising Jungle: How to Build a Plan that Gets Results and Won’t Drive You Crazy

Tuesday, April 26, 9:00 – 11:30 AM - Registration begins at 8:30 AM

Held at La Mancha Business Center, Building 3, 3120 Merida St., Fort Worth 76109

It’s a jungle out there. And those who learn how to successfully fundraise in a tough and changing environment win the game.

You need a plan. A strategy that will allow you to reach your goals and keep your team organized. Fundraising is marketing with an “ask” – so what you need is a killer marketing plan.

This presentation will focus on how to build a marketing plan for your organization’s fundraising. You’ll learn how the principles of marketing are the same as those for fundraising and how to build an effective plan with concrete goals, strategies and tactics. You’ll learn how to bring cash to your door and increase donor engagement at every contact point, thereby creating a perpetual circle of donation and influence.

Additionally, in today’s diverse world, it’s more important than ever to learn how to do multicultural fundraising – how to raise funds from people and groups that may be very different from you and your organization. The 2010 Census reveals just how diverse our communities are, and in order to be effective at fundraising, you need to embrace this diversity and make it work for you.

PRESENTER: KELLY McDONALD

Kelly McDonald is a marketing and advertising expert with more than 25 years of experience working with companies and brands of every size. She has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.

She is also the author of “How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers”. The first 100 people to sign up for this event will receive a complimentary copy of this easy-to-read, easy-to-understand, step-by-step guide to growing your business. Kelly will also personally sign each book!

For more information about Kelly, please visit her website http://www.mcdonaldmarketing.com/

Cost: FIC member $35 per person if your ED/CEO attends
FIC member $45 per person
Nonmember $55

The first 100 people who sign up will receive a copy of Kelly’s new book, to be released 3/22/11, “How to Market to People Not Like You.” (This is a $25 value.)


To register, please visit the FIC website www.fic-ftw.org.

GCG MARKETING WELCOMES LINDSAY HENDON TO ACCOUNT SERVICES TEAM

Fort Worth-based GCG Marketing announces the addition of Lindsay Hendon as account executive. As a primary liaison between clients and the agency, Hendon will be responsible for promoting and managing agency relations with clients. This includes monitoring timely delivery of projects, providing team members with necessary resources for project completion and ensuring
client needs are met.

“Lindsay has exemplary marketing skills and solid experience in project management,” said Allyson Cross, account services director at GCG Marketing. “Simply put, she is proactive and diligent. I am delighted to have her join our team.”

Prior to joining GCG Marketing, Hendon was marketing consultant at Skyline DFW Exhibits & Events, where she provided consultation and direction to clients and spearheaded the company’s first-ever internship program. She graduated from Texas State University in 2007 with a degree in mass communication and is a board member of the American Advertising Federation –Fort Worth.

About GCG
Fort Worth, Texas-based GCG, is a full-service marketing firm providing strategy and consultation, along with advertising and public relations services, to clients in the healthcare, corporate, consumer and business-to-business arenas since 1973. For more information, visit www.gcgmarketing.com or read the GCG blog at www.gcgideas.com.