{algo+rhythm} welcomes Woodward Oge

{algo+rhythm} welcomes Woodward Oge as their Digital Strategist and will be the agency’s lead for Strategic Initiatives in Social Media.

Woodward brings over 9 years of deep and diverse sales, marketing and analytical experience to {algo+rhythm}. Most recently, he worked as a consultant to the Boy Scouts of America, helping develop a digital and social media strategy for their re-branding initiative. He has been involved in international transactions with some of the world's biggest airlines at Source One Spares, including Virgin Atlantic, United Airlines and Cathay Pacific. Prior to getting his MBA, Woodward was self-employed as an equity options trader. He has worked as an analyst in institutional equity sales at Lehman Brothers and as a financial advisor in the Private Client Group at Merrill Lynch.

He holds an MBA in Marketing and Entrepreneurship and a BBA in Finance, both from Texas Christian University.

Twitter: twitter.com/WoodwardOge
LinkedIn: www.linkedin.com/in/woodwardoge

AAF-Fort Worth to Honor TCU Football with Dateline Award

The American Advertising Federation – Fort Worth (AAF-Fort Worth) will recognize the Texas Christian University football program with the 2009 Dateline Award for the team’s success in bringing the national spotlight to Fort Worth.

Sponsored by TCU ISP Sports Network, the Dateline award presentation and luncheon will be on Thursday, March 25, at Joe T. Garcias from 11:45 am to 1 pm. To register for the event, click HERE by Wednesday, March 24.

“The impressive performance by the TCU Horned Frog football team this season has given Fort Worth national exposure and showed the nation the pride that Fort Worth has for our city,” said Jason Parker, president of AAF-Fort Worth.

As the Frogs began their regular season, which ended in an undefeated 12-0 season, the nation began to take notice of the underdogs in purple. Following TCU’s climb to number four in the BCS rankings, ESPN College Gameday headed to Fort Worth for the first time on November 14, to cover the Horned Frogs battle against the Utah Utes. The city of Fort Worth received national exposure and Lee Corso donned the famous SuperFrog head in support of a Frog victory, for the second time that season.

The Utah victory sealed the Frog’s number four BCS ranking and following Air Force and New Mexico losses, the Mountain West Conference Championship. All the while the city of Fort Worth and the nation rallied behind the Frog’s quest for a BCS bowl game, which culminated in an invitation to the Fiesta Bowl in Glendale, AZ to compete in their first BCS bowl game.

“There is a real ‘town and gown' relationship that you feel here,” said Chris Del Conte, TCU’s athletic director. “We try to paint the town purple. The mayor of Fort Worth declared Fridays to be ‘Purple Day,' and every city employee wears purple. Those are the sort of things that happen when you're the only team in town.”

Previous Dateline Award recipients include celebrity the Bell Helicopter Armed Forces Bowl, Chef Tim Love, the North Texas Speedway, the Van Cliburn Competition and Downtown Fort Worth, Inc.

ADDY Gala Photos: A Picture Perfect Cause

Commemorate your ADDY experience and donate to a good cause. You can purchase Fort Worth ADDY photos for $5.00 and Photographer Ed Blinn will donate the proceeds to Advertising Education Sponsorships (AES), which financially assists local students in the National Student Advertising Competition (NSAC) and provides student scholarships.

Don't forget to check out the gallery posted on the AAF-Fort Worth Facebook Fan page.

AAF-FORT WORTH REACHES OUT TO HELP THE HUNGRY

More than two dozen members and friends of the American Advertising Federation-Fort Worth volunteered Saturday morning at the Tarrant Area Food Bank, where they packed non-perishable foods for distribution.

According to the food bank, one in eight Tarrant-area residents received emergency food assistance from the service organization in the past three months.

“More people than ever need a little help these days, and the Tarrant Area Food Bank is an incredible organization serving our community as well as 12 neighboring counties,” said Jason Parker, president of AAF-Fort Worth. “The level of service it provides given its day-to-day challenges is amazing, and our members find it gratifying to volunteer their time to assist the organization in its fight against hunger.”

AAF, which celebrated its 100th anniversary in 2009, has a long history of civic contribution, supplying creative and advertising talent to a host of local organizations over the years, including an annual benefit concert to support Limbs for Life.

If you are interested in requesting volunteers from AAF-Fort Worth or joining one of our volunteer projects, please fill out our volunteer form.

To learn more about the Tarrant Area Food Bank, visit www.tafb.org.

Click Here to view the volunteer photo gallery.

FORT WORTH ADVERTISING INDUSTRY ANSWERED THE QUESTION: WHO’S YOUR ADDY? WITH IMPRESSIVE ENTRIES FROM LOCAL COMMUNITY

Fort Worth’s advertising elite gathered at The Ashton Depot February 27, 2010, for a gala to celebrate the 2009 ADDY® Awards and show.

The Best of Show honor for the 2009 ADDY® Awards went to Warren Douglas for their Briannas’ campaign, developed for Del Sol Food, Co.

As Best of Show, Warren Douglas may assume the role of campaign creator for the 2010 ADDY® Awards. Balcom Agency handled this years’ creative – which included the lyrical theme, “Who’s your ADDY?”

Robeegraffix Advertising Design, llc received the Best of Show – Print award for the Board of Director’s Gift book, created for Fort Worth-based XTO Energy Inc.

Red Productions won Best of Show - Electronic Award for their Dallas Cowboys Season 2009 campaign – season opener created for the Dallas Cowboys.

Three special judges awards were also given at Saturday night’s event.

The Balcom Agency won a special judges award for “Fossil Fuels. They’re a Gas” billboard created for the Fort Worth Museum of Science and History. Concussion won a special judges award for “Armed Forces Bowl – More than a Bowl Game” Campaign. And the third special judges award went to Red Productions for their Christmas Card video 2009.

In addition to professional awards, several students were recognized at Saturday’s gala with outstanding creative on display from Texas Christian University, the University of Texas at Arlington, the University of North Texas and Westwood College.

Student Best of Show was awarded to Mitchell Ditto of the University of North Texas for his Seventh Generation Campaign. And special judges awards went to Megan Mead of The University of North Texas, Martha Cornejo of TCU, and Katelyn English of TCU.

The contest drew 640 total entries. Gold ADDY winners will now compete in the Tenth District ADDYs in April in Amarillo, Texas. Winners at the district level will move on to the National ADDYs on June 10 in Orlando, FL.

GCG MARKETING RECEIVES 33 AWARDS IN LOCAL ADVERTISING COMPETITION

Fort Worth-based GCG Marketing was honored for excellence in advertising with 33 ADDY^® awards at the Feb. 27 American Advertising Federation - Fort Worth 2009 ADDY^® Gala, representing another successful year of award-winning work for the agency.

The GCG team received two gold ADDYs for its illustration work for Cash America International’s 2009 annual report, one for a poster campaign designed for Rahr & Sons Brewing Company, one for the creative execution of a special event invitation for DPT Laboratories, and one for a self-promotional poster for the agency. The agency was also awarded 15 silver and 13 bronze ADDYs.

GCG Marketing has received more than 200 ADDY^® awards over the past decade, including more than 80 gold awards and numerous Best of Show and Special Judges awards. Since 1999, the agency has won more gold awards and more ADDY^® awards overall than any other Fort Worth agency, establishing a strong tradition of success within the Fort Worth community.

Balcom Agency Shines at Fort Worth ADDY Awards with 35 Awards and Special Judges Award

Balcom Agency earned 35 ADDY^® awards at the AAF-Fort Worth awards gala held Saturday, February 27. In addition to winning seven gold, 12 silver, and 16 bronze awards, Balcom Agency won the Special Judges’ Award for a humorous and eye-catching billboard designed for the newly-renovated Fort Worth Museum of Science & History. The billboard, which features a gaseous dinosaur, elicits a giggle with a double entendre that touts the intrigue of fossil fuels. It states simply, “Fossil Fuels. They’re a Gas.”

Balcom Agency won seven total awards for its work with the Fort Worth Museum of Science & History, including a Gold ADDY^® for its comprehensive outdoor advertising campaign for the museum’s grand opening, consisting of colorful billboards featuring humorous one-liners and playful characters.

Additional Gold ADDYs included an award for the rough-and-tumble packaging design for a new line of Justin Boots: Justin Bent Rail, whose target consumers are “rebel-without-a-cause” alt-country music lovers. A silver ADDY went to a comprehensive mixed-media campaign for Justin Bent Rail, supported vigorously through social media and involving the creation of a Web site (www.justinbentrail.com) where Justin endorsees and country music stars upload exclusive videos. The agency also won a Gold ADDY^® for its outdoor advertising campaign for Dallas’ luxury Metropolitan condominiums.