Tuesday, August 9, 2011

Red Productions Adds Three New Team Members

Red Productions, a full-service, script to screen media production and
distribution company, is proud to announce three new additions to its team. Erin Ostenson as
Account Director, Scott Nichols as Marketing and Distribution Director, and Sherry Gaff as Office
Manager.

“As we grow, we’re dedicated to augmenting our client service team as well as exploring new
ways to help both our corporate and agency clients engage audiences in a more meaningful and
measurable way. Our team is fired up about adding these high-caliber individuals to help execute
and distribute the best possible media,” said Red Sanders, President of Red Productions.

Ostenson will spearhead Red Productions’ effort to build out a dedicated client services team. “I’m
excited for the opportunity to plug into an innovative company in the media space. Enabling our
team to execute best in class creative for our amazing clients,” said Ostenson.

Nichols has been charged with growing Red Productions’ marketing and distribution arm – helping
their clients better engage audiences through media. “Our community recognizes Red Productions
as a leader in content creation for the commercial and video space. That said, it is just as important
to develop strategic and innovative ways to help our clients reach and engage their audiences
through digital and broadcast channels,” stated Nichols.

Gaff brings a wealth of experience in Human Resources and Office Management, and will serve as
Red Productions’ Office Manager. Gaff explains, “The opportunity to join a company with a unique
culture and dedication to fulfilling a creative mission is an exciting one. I’m proud to leverage my
organizational skills to set our team up for success.”

After graduating from Texas Christian University with a degree in Advertising and Public Relations,
Ostenson went on to manage key accounts for The Wall Street Journal. Ostenson is a Board
Member of Cuisine For Healing.

Nichols is a graduate of Texas Christian University with a degree in Advertising and Public Relations. Upon graduation, Nichols joined the Balcom Agency where he served as Interactive
Account Executive.

Gaff is a graduate of Angelo State University and comes to Red Productions from the Fort Worth
Museum of Science and History.

“We believe these additions to our team will enable us to stay at the forefront of audience
engagement and help us continue our efforts to provide a top notch creative service to our
community,” Sanders stated.

Monday, August 8, 2011

What PR Pros Should Know About the GLBT Community

Join the Fort Worth Public Relations Society of America for their annual diversity program, this year featuring Thomas Anable, president of Fairness Fort Worth (FFW). FFW comprises Fort Worth individuals, business leaders and organizations committed to ensuring everyone is treated fairly with dignity and respect. (Note: GLBT is an acronym for gay, lesbian, bisexual and transgender.) The city of Fort Worth has mandatory GLBT training in response to what many remember as "The Rainbow Lounge" incident. FFW promotes the training to county, educational, corporations and more, and was created to increase understanding and promote civil dialogue and fairness throughout the community.

Aable's professional career includes positions as Senior Tax Manager at KPMG and PriceWaterhouseCoopers, trust tax and operations, chief financial officer of a multi-state engineering firm and until Dec. 31, 2010, the managing partner of Anable & Associates, a certified public accounting firm. He earned a BBA in Finance in 1976 from the University of Texas at Arlington and an MBA in Quantitative Financial Analysis in 1977 from Virginia Tech University.

Date:
Wednesday, August 10

Time:
11:30 am - Pre-lunch networking
Noon to 1 pm - lunch program

Location:
Colonial Country Club
3735 Country Club Circle
Fort Worth, TX 76109

Register Now

Friday, August 5, 2011

BALCOM AGENCY HIRED TO CREATE NEW TARGETED WEBSITE FOR TEXAS FFA

Fort Worth, Texas – August 4, 2011 – Balcom Agency, an award-winning advertising, interactive and public relations firm, has been chosen to develop a new website for Texas FFA. The mission of Texas FFA is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success.
 
The new website, www.MyTexasFFA.org , scheduled to launch in September, will serve as a rich, interactive source for students, parents, teachers, former members and sponsors. The site’s goal is to attract new members to the organization while keeping existing members and supporters informed of ongoing activities and news.
 
“Supporting Texas FFA in its mission to improve the future of young people right here in our own state makes this an especially enjoyable project for our team,” said Stuart Balcom, principal of Balcom Agency. “We understand the importance of developing business and community leaders and we’re proud to be working with an organization that is doing just that.”
 
Texas Agricultural Education/Texas FFA Association is based in Austin and boasts the largest state membership in the country, with more than 1,100 chapters and nearly 81,000 members statewide.  More than 112,000 Texas students are enrolled in agricultural education courses. Through Texas FFA programming more than $2 million in award and academic scholarships are given annually.
 
About Balcom Agency
Innovation meets inspiration every day at Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Adam Smith’s Texas Harley, ConvaTec, Southwest Bank, Cash America, the Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. Find us at BalcomAgency.com and on Facebook or Twitter to see What’s Next.

Tuesday, August 2, 2011

Join. Belong. Develop.

Don't miss one of the hottest speakers in America, Kelly McDonald, as she presents ideas from her hot-selling book "How to Market to People Not Like You" at the AAF Central Texas Summer Seminar, "Making Sense of Your Ad-venture!"

Breakfast, tremendous professional development opportunities, and lunch are all included in this half-day event Friday, the 5th, at the Harker Heights Activities Center at 400 Indian Trail in Harker Heights!

Eloise Owens kicks off the day with her high-energy presentation from her book, "Get Off the Beach!"! Great for sales professionals and anyone looking to grow their business!

Learn about managing and engaging social media sites from Aaron Hughling from Scott and White, Dan Elder from Top Sarge (two sessions!), and author/speaker Jerry Conrado of Marketing Edge Ventures on Mega Marketing Results!

Cost is $70 for AAF Central Texas members, $85 for non-members. Tomorrow at 5 PM is the registration deadline, so print out the from from the attached brochure and fax to the attention of Margo Moreno at 254-662-4878 or email Russ Nelson at rnelson@lamar.com for more details.

You can also register and stay up to date on all things happening with the chapter on our Facebook page at www.facebook.com/AAFCT !