Sarah Copp Hired as Balcom’s New Account Executive

Fort Worth, Texas – April 28, 2008 – Sarah Copp, formerly of The Richards Group in Dallas, has been hired as the Balcom Agency’s newest account executive.

Copp is a 2000 graduate of the University of Texas at Austin where she earned spots on the Dean’s and President’s lists as well as various offices in the Kappa Kappa Gamma sorority and three honor fraternities.

At The Richards Group Sarah planned and coordinated advertising for the University of Texas M.D. Anderson Cancer Center and Guaranty Bank.

AAF-Fort Worth Mixer Scheduled for May 8

Another AAF-Fort Worth Mixer is scheduled for May 8 at Piola Italian Restaurant & Garden at 3700 Mattison Ave. (about a block west of where the former Osteopathic Hospital stood), near the intersection of Camp Bowie and Montgomery.

Plan to join your Ad Club friends for an after-work beverage and appetizers. Appetizers are free while they last, and the first 20 people to arrive who registered online will receive a free adult beverage.

The mixer begins at 5:30 on the patio at Piola. Register online by clicking here. There is no charge for this event, but we would appreciate you letting us know you're coming!

Dennett Construction's New Identity Makes Going Green Look Great!

Dennett Construction, an award-winning firm experienced in all facets of construction ranging from interior finish-outs to government construction projects, has selected fusion 29 visual communication to create an eco-friendly identity design and rebrand the firm to coincide with their continuous environmental commitment.

The result of this collaboration between Dennett Construction and fusion 29 produced a stationery package that not only is functional, but environmentally friendly and looks great too. The foundation of a “green” stationery package is the paper. For this particular client we choose The Sundance Paper Collection from Neenah Paper, this paper is made up of 30% recycled post consumer fibers and is Green Seal Certified. The Green Seal Certification signifies that all the paper in the Sundance Collection is made with a minimum of 30% post consumer fibers and that mill processes, including packaging, are environmentally preferable.


“Using recycled paper is where most designers stop when building anything that is associated with the green movement, when really that is just the beginning” said Bill Brammer, Owner of fusion 29. “Our next step was to work closely with Dan McKee at Curry Printing to see how we could make this a more efficient print job by reducing overall transit, excessive make ready paper stock and using soy-based inks throughout the multiple press runs.”


“We celebrate our environmental responsibility and achievements, and are proud to make our customers, both past and future aware of the commitment to the environment with our new branding. This is not a trend, but the future of construction and design, that is why we hired fusion 29 for this project. We are honored to be mentioned as one of the companies who is doing something about it,” said Scott Dennett, President of Dennett Construction.

Marshall “Kobee” King Hired as Balcom Agency’s Newest Interactive Designer

Fort Worth, Texas – April 22, 2008 – The Balcom Agency has hired Kobee King as interactive designer for its fast-expanding interactive division.

Kobee brings expertise in interactive design and multimedia with a focus on the user experience. Previously, he was an art director and designer at Steven Michael Studios and Artistry Marketing in Dallas.

AAF-Fort Worth Well-Represented at District Convention

Seven delegates representing AAF-Fort Worth attended the district convention in Dallas last week. Among those: Kent Dean, president; Mike Roundtree, first vice president; Jason Parker, second vice president; Lynne Swihart, past president; Kelsey Flower, board member; Kevin Callahan, member; and Susan Adkins, past president and immediate past governor of the Tenth District. Shown above: Mike Roundtree, Susan Adkins, Lynne Swihart and Kelsey Flower.

AAF-Fort Worth Wins Club Achievement at National Level

Kent Dean, president of AAF-Fort Worth, was notified on Friday, April 18, that AAF-Fort Worth had received awards in Club Achievement from the national organization of the American Advertising Federation. The two awards were:

• First Place in Club Management

• Third Place in Programs

Kent and the entire board of directors have worked diligently over the last year to resolve some of the management issues facing the club and to provide meaningful programs of interest for its members. It's nice to have those efforts recognized.

TCU Student Team Comes in Second at District NSAC Competition

Texas Christian University’s student team was awarded First Runner-Up honors at the district-level competition for the American Advertising Federation’s National Student Advertising Competition during the District Ten convention in Dallas. Last year, TCU placed first at the district NSAC competition.

AAF's National Student Advertising Competition is the premier college advertising competition and provides more than 3,000 college students with real-world experience by requiring development of a strategic advertising/marketing/media campaign for a corporate sponsor. The 2008 NSAC sponsor is AOL, a global leader in Web-based businesses, which provided a case study, including goals and objectives, budgets and more for students to address.

Students from sixteen schools competed during the district level competition on April 17. Each school performed research to determine creative strategy and executions to meet or exceed AOL’s stated goals for the defined market segment. The schools then created a plans book, detailing the research, conclusions drawn, plans, media, budget allocations, creative executions and expected outcomes. Judges received the books two weeks prior to the competition to review and score. During the live portion of the competition, each school team had 20 minutes to present their plans to the judges, then a 10-minute Q/A period.

The winning team from District Ten was Texas State University’s student team, edging out TCU’s team by only two points. As the second-place team from a district with more than 12 competing teams, TCU still has the opportunity to compete at nationals as a wildcard team. This determination should be made and announced within the next month.

The NSAC Schools from each district will present their campaigns to a panel of industry executives at the AAF National Conference in Atlanta in June.

DFW AMA hosts Stephen Springfield, Frito-Lay

FORT WORTH, TX--(Marketwire - April 16, 2008) - The Dallas-Fort Worth Chapter of the American Marketing Association (AMA) announces that on Thursday, April 24 from 11:30AM to 1:30PM, it will host a luncheon program featuring Stephen Springfield, Customer Strategies and Insights, Frito-Lay at the Reata Restaurant, 310 Houston St., Fort Worth, TX.

According to Stephen, regardless of the industry, there are often two key marketing targets, the "end-user or customer" and the "shopper" or "gatekeeper." So, does the existence of these two targets necessitate distinct marketing disciplines? Does traditional brand theory support an integrated model, or is a new unified framework required? At this luncheon, we will attempt to separate truth from hype...

Want to read more about it? http://new.marketwire.com/2.0/rel.jsp?id=844844

AAF District Ten Announces District ADDY® Winners

Congratulations to these winners of District ADDY Awards. All winners are eligible to move on to national competition.

Professional Winners:

• Jason Catchings Hunting & Fishing • Balcom Agency • Jason Catchings Hunting & Fishing • Bronze ADDY® Award
• Edwards Ranch Journal Illustrations • Balcom Agency • Edwards Ranch • Bronze ADDY® Award
• Gypsy Cowgirl Boot Box • Balcom Agency • Justin Boot Company • Bronze ADDY® Award
• Second Chance Run Logo • Balcom Agency • Life Gift • Bronze ADDY® Award
• Metropolitan Campaign Illustrations • Balcom Agency • Garrison Partners • Bronze ADDY® Award
• Edwards Ranch Journal • Balcom Agency • Edwards Ranch • Gold ADDY® Award
• What are the Odds? • Balcom Agency • Boys & Girls Clubs • Silver ADDY® Award
• What are the Odds? Still • Balcom Agency • Boys & Girls Clubs • Silver ADDY® Award
• Arts Council Viral Campaign • Balcom Agency • Arts Council of Fort Worth • Silver ADDY® Award
• What are the Odds? Portrait • Balcom Agency • Boys & Girls Clubs • Silver ADDY® Award
• Come Out & Play • Blanchard Schaefer • Arlington Museum of Art • Silver ADDY® Award
• Adam Pierce Birth Announcement • Brian & Stacey Pierce • Brian & Stacey Pierce • Bronze ADDY® Award
• Beastro Logo • Concussion • Fort Worth Zoo • Bronze ADDY® Award
• Business Press Family Business • Concussion • Concussion • Bronze ADDY® Award
• Idlewild Magazine Ad • Concussion • Village Homes • Bronze ADDY® Award
• The 10 Laws of Wealth and • Concussion • Ron Willingham • Silver ADDY® Award
• It's About Time • Concussion • Ennovations Group • Silver ADDY® Award
• Idlewild Print Ad Campaign • Concussion • Village Homes • Silver ADDY® Award
• Clampitt Paper Christmas Card • Concussion • Clampitt Paper Company • Silver ADDY® Award
• Vidalias Valet Announcement • GCG • Renaissance Worthington Hotel • Bronze ADDY® Award
• 10th District Conference Campaign • GCG • AAF District 10 • Silver ADDY® Award
• Glint Polish • Glint Advertising & Design • Glint Advertising & Design, LLC • Bronze ADDY® Award
• Valentine Self Promotion • Pat Sloan Design • Pat Sloan Design • Silver ADDY® Award
• American Ironhorse '07 • Rassai Interactive • American Ironhorse • Silver ADDY® Award
• Robeegraffix Advertising Design E- • Robeegraffix Advertising • Robeegraffix Advertising Design • Bronze ADDY® Award
• AAF Fort Worth MAGAZINE DAY • Robeegraffix Advertising • AAF Fort Worth • Bronze ADDY® Award
• TCU Magazine Immigration Feature • TCU • The TCU Magazine • Silver ADDY® Award

Student Winners:

• Hpnotiq Advertisements • Beth Gillespie • University of North Texas • Student Bronze ADDY®
• Artist Ale Labels • William Johnson • Westood College-Fort Worth • Student Bronze ADDY®
• Tazo tea campaign • Martha Cornejo Uranga • Texas Christian University • Student Bronze ADDY®
• Coke Blak • Jessica Hillman • University of North Texas • Student Bronze ADDY®
• M & M outdoor promotion • Martha Cornejo Uranga • Texas Christian University • Student Gold ADDY®
• Olympus Digital Camera • Elizabeth Guerrero • Texas Christian University • Student Gold ADDY®

Kearley & Company Relocates to W. Magnolia

After 17 years in Fort Worth's Museum District, Kearley relocated their offices in early April 2008.

Kearley's offices are now located in the Magnolia Centre Builing at 1227 West Magnolia Avenue, Suite LL100 Fort Worth,Texas 76104.

Kearley Vice President Elisa Jackson reports that the team is very excited about the new office space and location - which is in the heart of the hospital district.