The more the merrier!
Monday, April 20, 2009
Happy Hour Anyone?
Join AAF-Fort Worth for a happy hour at Piola, located at 3700 Mattison Avenue, on Thursday, April 30, from 5:30 to 7:30 p.m. We will enjoy Piola's recently renovated patio, some adult beverages, and each other's company.
Friday, April 17, 2009
Media Auction - View Packages Now!
The Dallas Ad League recognizes the impact of this challenging economy on both media and the clients and agencies. We have found a way to help. The Dallas Ad League will host Dallas’ first Media Auction on April 27th and 28th to benefit our media community and our non-profit partners.
We’re supporting the Dallas Advertising Community in these tough economic times by providing cash flow for participating media and great deals for media buyers; aiding charities (The DREAM Fund and the Dallas Ad League Foundation scholarship program) and financially handling the operating expenses of the Dallas Ad League
What’s in it for you? The opportunity to purchase effective media for pennies on the dollar. We already have more than $1.2 million in media inventory in newspapers, local and regional magazines, out-of-home, direct mail, local radio and TV and internet. By buying one of the available packages you provide aid to the DREAM Fund and the Dallas Ad League Scholarship program where a portion of your spend in this auction is tax deductible
What are we asking from you today? The agreement to be part of the DAL Spring Media Auction as a bidder and potential purchaser. Specific details for each auction package will able available starting April 8th on a link on www.dallasadleague.org. Please read and understand any media vehicles restrictions before making a bid offer
Timing and Specifics- Our plan is to run this auction using an internet server so that potential buyers can see the inventory before hand and during the bidding time period. Our technology partner is a company out of Birmingham Alabama, Local Flavor Technology, who specializes in running online auctions for a variety of industries. The auction is planned to run for 48 hours on April 27th and 28th with the inventory available to view starting April 8th.
After 10 am tomorrow, Wednesday, April 8th please look at the available packages and see if they strategically fit into your needs. Then if any package(s) fit your plans, bid on them April 27th and 28th.
We’re supporting the Dallas Advertising Community in these tough economic times by providing cash flow for participating media and great deals for media buyers; aiding charities (The DREAM Fund and the Dallas Ad League Foundation scholarship program) and financially handling the operating expenses of the Dallas Ad League
What’s in it for you? The opportunity to purchase effective media for pennies on the dollar. We already have more than $1.2 million in media inventory in newspapers, local and regional magazines, out-of-home, direct mail, local radio and TV and internet. By buying one of the available packages you provide aid to the DREAM Fund and the Dallas Ad League Scholarship program where a portion of your spend in this auction is tax deductible
What are we asking from you today? The agreement to be part of the DAL Spring Media Auction as a bidder and potential purchaser. Specific details for each auction package will able available starting April 8th on a link on www.dallasadleague.org. Please read and understand any media vehicles restrictions before making a bid offer
Timing and Specifics- Our plan is to run this auction using an internet server so that potential buyers can see the inventory before hand and during the bidding time period. Our technology partner is a company out of Birmingham Alabama, Local Flavor Technology, who specializes in running online auctions for a variety of industries. The auction is planned to run for 48 hours on April 27th and 28th with the inventory available to view starting April 8th.
After 10 am tomorrow, Wednesday, April 8th please look at the available packages and see if they strategically fit into your needs. Then if any package(s) fit your plans, bid on them April 27th and 28th.
Thanks to Twitter, Balcom Snares New Interactive Developer
John Robinson Jr. wasn’t looking for a new job when he noticed Balcom Agency’s “tweet” about a job opening for a developer for its fast-expanding interactive division.
Nevertheless, the webmaster at the Amon Carter Museum shot a quick direct message back to “d Balcomagency” to ask about the job, and by the time Balcom’s social media specialist, Kayla Bond, responded he’d already gotten a tweet from Balcom’s interactive account director, Chip Hanna.
As webmaster for the Amon Carter Museum for five and a half years, Robinson handled its Twitter account and the Balcom Agency was on the “friend” list. “We followed Balcom, and Balcom followed us – it’s as simple as that,” Robinson said.
A Fort Worth native, Robinson started at Balcom last week. He is responsible for coding and helping design numerous websites for businesses and nonprofits using PHP, HTML, CSS and JavaScript.
“We’re excited to have John’s insight and talent to help us create engaging, robust websites and applications,” said Brian Blankenship, the agency’s interactive creative director. “It wasn’t easy finding the right person in this market with the perfect balance of geek and cool. And no question Twitter played a big part in spreading the word.”
Robinson is a 2003 graduate of the University of Texas at Arlington with a major in communication technology and a minor in advertising. In his free time he skateboards and plays the electric guitar. (He claims he can do a 360° flip on a skateboard, but this has not been verified.)
About the Balcom Agency
Founded in 1993, the Balcom Agency has provided its clients with comprehensive creative, interactive, and public relations solutions to various business challenges. The agency’s roster includes such local, regional and national clients as Justin Boots, Justin Original Workboots, Tony Lama, Weather Decision Technologies, Texas Health Resources, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Southwest Bank, Samsill, REAL School Gardens and the Barnett Shale Energy Education Council. Visit www.balcomagency.com to learn more.
Wednesday, April 15, 2009
Toast. Post. And Roast.
Please visit www.honorlynne.com and toast, post and roast Lynne Swihart on her Silver Medal honor from AAF-Fort Worth.
You can click on "Tweet this" right above Lynne's photo and it will auto-populate your twitter account with the perfect verbiage.
Spread the word!!
Thursday, April 9, 2009
Café Aspen, a Fort Worth Favorite, Turns 20
Fort Worth landmark Café Aspen will celebrate 20 years of exquisite cuisine and community service April 17. In honor of its platinum anniversary, the award-winning restaurant will host a series of special events to honor loyal patrons, including a one-time exclusive offer of platinum dining certificates.
“After 20 years of loyal patronage, it is humbling to say thank you for allowing us to serve you," said owner David Rotman. "This is a restaurant Fort Worth friends have built through their 20 years of loyalty."
The week of April 13-18, Café Aspen has several opportunities for patrons to enjoy special offers:
· The complete signature beef tenderloin dinner will be just $12.95, a savings of more than 50 percent, from April 13-18.
· On Wednesday, April 15, a Happy Hour offer of four margaritas and an appetizer will be just $20.
· All lunch and dinner entrees Friday April 17 will be 20 percent off the menu price.
· Café Aspen also will offer various deals and specials through Twitter and Facebook (coming soon).
This Fort Worth icon has been rated a Zagat Top 10 restaurant and has received numerous awards from Fort Worth Weekly and Fort Worth Texas Magazine, including Best Dessert (2006, 2007, 2008), Best Bar Food (2008) and Best Customer Service (2007).
"We hope you will continue to fuel our growth and guide us to continue to be a hometown favorite for at least 20 more years to come,” Rotman said.
THE HONDO GROUP ADDS TEAM MEMBERS
The Hondo Group, a Fort Worth-based marketing communications company, is pleased to announce that Brenda Cavanaugh has joined their team as assistant account executive in the Darlington, Wisconsin office. In addition, two student interns will serve as assistants in the Fort Worth, Texas office.
Brenda Cavanaugh is as comfortable working with cattle on a dairy farm as she is developing tactics in a marketing meeting. Her writing skills and marketing know-how, combined with her driven work ethic and down-to-earth personality allow Brenda to provide unmatched public relations and advertising campaigns to clients. At Hondo, Cavanaugh handles day-to-day marketing and public relations efforts for StollerUSA and new business initiatives in the Ag and dairy industries. While attending college, Cavanaugh built an extensive portfolio through various internships in advertising, public relations and news writing. Prior to joining The Hondo Group, Cavanaugh served as the marketing services director at Accelerated Genetics and as an advertising sales consultant for The Country Today. Cavanaugh is a graduate of University of Wisconsin-River Falls, where she earned Bachelor of Science degrees in agricultural marketing communications and dairy science.
Jennifer Poyner will fill the role of graphic design intern. This position involves exploring the design process from concepting to taking a job to press. Poyner will learn internal agency procedures and will have the opportunity to put her creative ideas to work for specific projects. She will get experience in graphic design duties including creation of logos, newspaper ads, Web-based advertising, posters, and other marketing and collateral materials. Poyner is a senior graphic design major at Texas Women’s University.
Kristen Malone will serve as marketing and copywriting intern. Her duties include writing headlines and body copy for print, broadcast and Web-based advertisements, as well as drafting press releases and putting together publicity recaps. She will also be involved in the coordination of other account service, public relations and marketing activities for company clients. Malone is a senior Advertising/Public Relations major and studio art and English minor at Texas Christian University.
“We are ecstatic to have Brenda as the newest member of our team. Her experience and wealth of agriculture knowledge rounds out our team and brings a unique perspective to client accounts," said Lynn Balinas, president of the Hondo Group. “We also welcome Kristen and Jennifer with their fresh perspectives in marketing efforts, especially Web 2.0 and social networking campaigns. We expect great things from their assistance with client projects.”
The Hondo Group, a Fort Worth-based marketing communications company, is dedicated to providing clients with new strategic branding processes and procedures, and new products and technologies. The company represents clients in a variety of areas including agriculture, real estate, professional services, technology, healthcare, life sciences and green marketing and sustainable business strategies. As a full service agency, The Hondo Group helps clients close the marketing loop between great products and satisfied consumers. For more information, please visit www.hondogroup.com.
Brenda Cavanaugh is as comfortable working with cattle on a dairy farm as she is developing tactics in a marketing meeting. Her writing skills and marketing know-how, combined with her driven work ethic and down-to-earth personality allow Brenda to provide unmatched public relations and advertising campaigns to clients. At Hondo, Cavanaugh handles day-to-day marketing and public relations efforts for StollerUSA and new business initiatives in the Ag and dairy industries. While attending college, Cavanaugh built an extensive portfolio through various internships in advertising, public relations and news writing. Prior to joining The Hondo Group, Cavanaugh served as the marketing services director at Accelerated Genetics and as an advertising sales consultant for The Country Today. Cavanaugh is a graduate of University of Wisconsin-River Falls, where she earned Bachelor of Science degrees in agricultural marketing communications and dairy science.
Jennifer Poyner will fill the role of graphic design intern. This position involves exploring the design process from concepting to taking a job to press. Poyner will learn internal agency procedures and will have the opportunity to put her creative ideas to work for specific projects. She will get experience in graphic design duties including creation of logos, newspaper ads, Web-based advertising, posters, and other marketing and collateral materials. Poyner is a senior graphic design major at Texas Women’s University.
Kristen Malone will serve as marketing and copywriting intern. Her duties include writing headlines and body copy for print, broadcast and Web-based advertisements, as well as drafting press releases and putting together publicity recaps. She will also be involved in the coordination of other account service, public relations and marketing activities for company clients. Malone is a senior Advertising/Public Relations major and studio art and English minor at Texas Christian University.
“We are ecstatic to have Brenda as the newest member of our team. Her experience and wealth of agriculture knowledge rounds out our team and brings a unique perspective to client accounts," said Lynn Balinas, president of the Hondo Group. “We also welcome Kristen and Jennifer with their fresh perspectives in marketing efforts, especially Web 2.0 and social networking campaigns. We expect great things from their assistance with client projects.”
The Hondo Group, a Fort Worth-based marketing communications company, is dedicated to providing clients with new strategic branding processes and procedures, and new products and technologies. The company represents clients in a variety of areas including agriculture, real estate, professional services, technology, healthcare, life sciences and green marketing and sustainable business strategies. As a full service agency, The Hondo Group helps clients close the marketing loop between great products and satisfied consumers. For more information, please visit www.hondogroup.com.
DALLAS MEDIA AUCTION - HELPING OUR COMMUNITY
The Dallas Ad League recognizes the impact of this challenging economy on both media and the clients and agencies. We have found a way to help. The Dallas Ad League will host Dallas’ first Media Auction on April 26th and 27th to benefit our media community and our non-profit partners.
We’re supporting the Dallas Advertising Community in these tough economic times by providing cash flow for participating media and great deals for media buyers; aiding charities (The DREAM Fund and the Dallas Ad League Foundation scholarship program) and financially handling the operating expenses of the Dallas Ad League
What’s in it for you? The opportunity to purchase effective media for pennies on the dollar. We already have more than $1.2 million in media inventory in newspapers, local and regional magazines, out-of-home, direct mail, local radio and TV and internet. By buying one of the available packages you provide aid to the DREAM Fund and the Dallas Ad League Scholarship program where a portion of your spend in this auction is tax deductible
What are we asking from you today? The agreement to be part of the DAL Spring Media Auction as a bidder and potential purchaser. Specific details for each auction package will able available starting April 8th on a link on www.dallasadleague.org . Please read and understand any media vehicles restrictions before making a bid offer
Timing and Specifics- Our plan is to run this auction using an internet server so that potential buyers can see the inventory before hand and during the bidding time period. Our technology partner is a company out of Birmingham Alabama, Local Flavor Technology, who specializes in running online auctions for a variety of industries. The auction is planned to run for 48 hours on April 27th and 28th with the inventory available to view starting April 8th.
After 10 am on Wednesday, April 8th please look at the available packages and see if they strategically fit into your needs. Then if any package(s) fit your plans, bid on them April 27th and 28th.
We’re supporting the Dallas Advertising Community in these tough economic times by providing cash flow for participating media and great deals for media buyers; aiding charities (The DREAM Fund and the Dallas Ad League Foundation scholarship program) and financially handling the operating expenses of the Dallas Ad League
What’s in it for you? The opportunity to purchase effective media for pennies on the dollar. We already have more than $1.2 million in media inventory in newspapers, local and regional magazines, out-of-home, direct mail, local radio and TV and internet. By buying one of the available packages you provide aid to the DREAM Fund and the Dallas Ad League Scholarship program where a portion of your spend in this auction is tax deductible
What are we asking from you today? The agreement to be part of the DAL Spring Media Auction as a bidder and potential purchaser. Specific details for each auction package will able available starting April 8th on a link on www.dallasadleague.org . Please read and understand any media vehicles restrictions before making a bid offer
Timing and Specifics- Our plan is to run this auction using an internet server so that potential buyers can see the inventory before hand and during the bidding time period. Our technology partner is a company out of Birmingham Alabama, Local Flavor Technology, who specializes in running online auctions for a variety of industries. The auction is planned to run for 48 hours on April 27th and 28th with the inventory available to view starting April 8th.
After 10 am on Wednesday, April 8th please look at the available packages and see if they strategically fit into your needs. Then if any package(s) fit your plans, bid on them April 27th and 28th.
BALCOM WINS GOLD ADDYS IN AAF DISTRICT 10 COMPETITION
The Balcom Agency has won two gold ADDY® awards in the American Advertising Federation’s District 10 competition that covers four states: Texas, Louisiana, Oklahoma and Arkansas.
Balcom struck gold for a whimsical website created for REAL School Gardens, a nonprofit organization that works with elementary schools to design and install gardens that inspire learning (www.realschoolgardens.org). The agency also won a gold Addy for its gritty, playful design for the fall 2008 issue of “Rough Times,” a tabloid-style newsletter of The Dallas Society of Visual Communications.
The agency won silver ADDYs for an “Oh My! Pink Eye!” patient education game created for Alcon Laboratories and for the REAL School Gardens website’s Flash introduction. The agency received bronze ADDYs for creative work done for XTO Energy and the Fort Worth retailer, Spoiled Pink.
“We’re proud that our work is recognized as the best of the ADDYs at a multi-state level; but even more important, that we have created stand-out work that helps our clients reach their business goals,” said Stuart Balcom, the agency’s president.
The AAF District Ten ADDY competition is the second of a three-tier competition for the American Advertising Federation’s prestigious national ADDY Award, the premiere industry recognition for excellence in advertising. The award winners will be recognized April 24 at the district’s annual convention in Houston, then will proceed to compete in the national AAF competition.
About the Balcom Agency
Founded in 1993, the Balcom Agency has provided its clients with comprehensive advertising, public relations and marketing solutions to various business challenges. The agency’s roster also includes such local, regional and national clients as Justin Boots, Justin Original Workboots, Tony Lama, Texas Health Resources, Alcon Laboratories, the Neeley School of Business at TCU, Southwest Bank, REAL School Gardens, Samsill and the Barnett Shale Energy Education Council. Visit www.balcomagency.com to learn more.
Balcom struck gold for a whimsical website created for REAL School Gardens, a nonprofit organization that works with elementary schools to design and install gardens that inspire learning (www.realschoolgardens.org). The agency also won a gold Addy for its gritty, playful design for the fall 2008 issue of “Rough Times,” a tabloid-style newsletter of The Dallas Society of Visual Communications.
The agency won silver ADDYs for an “Oh My! Pink Eye!” patient education game created for Alcon Laboratories and for the REAL School Gardens website’s Flash introduction. The agency received bronze ADDYs for creative work done for XTO Energy and the Fort Worth retailer, Spoiled Pink.
“We’re proud that our work is recognized as the best of the ADDYs at a multi-state level; but even more important, that we have created stand-out work that helps our clients reach their business goals,” said Stuart Balcom, the agency’s president.
The AAF District Ten ADDY competition is the second of a three-tier competition for the American Advertising Federation’s prestigious national ADDY Award, the premiere industry recognition for excellence in advertising. The award winners will be recognized April 24 at the district’s annual convention in Houston, then will proceed to compete in the national AAF competition.
About the Balcom Agency
Founded in 1993, the Balcom Agency has provided its clients with comprehensive advertising, public relations and marketing solutions to various business challenges. The agency’s roster also includes such local, regional and national clients as Justin Boots, Justin Original Workboots, Tony Lama, Texas Health Resources, Alcon Laboratories, the Neeley School of Business at TCU, Southwest Bank, REAL School Gardens, Samsill and the Barnett Shale Energy Education Council. Visit www.balcomagency.com to learn more.
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Wednesday, April 8, 2009
CONCUSSION AWARDED DISTRICT TEN ADDY GOLD
Concussion High Impact Communications has won thirteen District ADDY Awards to be presented at the American Advertising Federation (AAF) District Ten awards presentation in Houston, Texas, on Friday, April 24, announced Allen Wallach, CEO/partner at Concussion.
Tuesday, April 7, 2009
The Hondo Group Launches Updated Web Site
The Hondo Group, a full service marketing communications agency, is utilizing the latest Web technology to enhance visitors’ experiences at www.HondoGroup.com. Highlights of the new Web site include a showcase of the company’s print, design, and branding work, and information on new interactive and green marketing services.
The new re-branded Web site is designed to be more accessible with significant information on The Hondo Group’s latest news and updates. The site was designed to be W3C compliant and built for multiple platforms and devices using XHTML and CSS.
The Web site offers information on Hondo’s digital marketing services including Web site design and hosting, online public relations, blogging, podcasting, video optimization and mobile media. Also featured on the site is The Hondo Group’s green marketing and sustainable business strategies. The green marketing services section displays a teaser for Hondo’s upcoming CO2 Management System, which implements a recommended action plan for companies to “go green,” manages completion over time, and provides real actionable suggestions and money-saving results.
“Hondo’s new Web site showcases our services, people, and work,” said Lynn Balinas, president of the Hondo Group. “We continue to innovate and improve our products and services, and it is a natural next step to take our own Web site to the standards we set for our clients.”
The Hondo Group, a Fort Worth-based marketing communications company, is dedicated to providing clients with new strategic branding processes and procedures, and new products and technologies. The company represents clients in a variety of areas including agriculture, real estate, professional services, technology, healthcare, life sciences and green marketing and sustainable business strategies. As a full service agency, The Hondo Group helps clients close the marketing loop between great products and satisfied consumers. For more information, please visit www.hondogroup.com.
The new re-branded Web site is designed to be more accessible with significant information on The Hondo Group’s latest news and updates. The site was designed to be W3C compliant and built for multiple platforms and devices using XHTML and CSS.
The Web site offers information on Hondo’s digital marketing services including Web site design and hosting, online public relations, blogging, podcasting, video optimization and mobile media. Also featured on the site is The Hondo Group’s green marketing and sustainable business strategies. The green marketing services section displays a teaser for Hondo’s upcoming CO2 Management System, which implements a recommended action plan for companies to “go green,” manages completion over time, and provides real actionable suggestions and money-saving results.
“Hondo’s new Web site showcases our services, people, and work,” said Lynn Balinas, president of the Hondo Group. “We continue to innovate and improve our products and services, and it is a natural next step to take our own Web site to the standards we set for our clients.”
The Hondo Group, a Fort Worth-based marketing communications company, is dedicated to providing clients with new strategic branding processes and procedures, and new products and technologies. The company represents clients in a variety of areas including agriculture, real estate, professional services, technology, healthcare, life sciences and green marketing and sustainable business strategies. As a full service agency, The Hondo Group helps clients close the marketing loop between great products and satisfied consumers. For more information, please visit www.hondogroup.com.
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Monday, April 6, 2009
AAF-Fort Worth to honor Lynne Swihart with Silver Medal at April meeting
Join us for theAwards Luncheon
April 15, 2009
11:45 AM - 1:00 PM
WHERE
Joe T. Garcia's
"La Puertita"
2201 N Commerce St
Fort Worth, TX 76106
FEE
• Executive Member - Included with Dues
• Professional or member of another AAF Club $20.00
• Non Member $35.00
• Student $15.00
RSVP by April 13, 2009. For tickets and information, go to the website, or email us at: aaf.fortworth@gmail.com
Newly Designed Website Honors Fort Worth's Fallen Heroes
A brand new website for the Fort Worth Police & Firefighters Memorial (www.cfwfallenheroes.org) went live this week, the Balcom Agency announced Thursday.
The redesigned site honors the 95 police officers, firefighters and marshals who have lost their lives in the line of duty since the city of Fort Worth’s beginning. A memorial for the fallen heroes is under construction in Trinity Park along West 7th Avenue and will be dedicated Friday morning, June 5.
The Fort Worth Police & Firefighters Memorial will honor three deputy marshals, 55 police officers and 37 firefighters, and it is designed with the flexibility to continue honoring individuals killed in the line of duty in the future.
The site allows friends and family members to write tributes to the fallen officers and firefighters and profiles each of them in a searchable database. The Balcom Agency designed the site and is also providing public relations services to the Fort Worth Police & Firefighters Memorial project.
"There's a need to pay tribute to the officers and firefighters who have made the ultimate sacrifice to help keep our community safe,” said the agency’s president, Stuart Balcom. “The Fort Worth Police & Firefighters Memorial will be that place of honor, and we hope the website we've designed will help make the entire community more aware of the everyday risks involved in protecting us all."
About the Balcom Agency
Founded in 1993, the Balcom Agency provides its clients with comprehensive advertising, public relations and marketing solutions to various business challenges. The agency’s roster also includes such local, regional and national clients as Justin Boots, Justin Original Workboots, Tony Lama, Texas Health Resources, Southwest Bank, Alcon Laboratories, Neeley School of Business at TCU, Barnett Shale Energy Education Council, REAL School Gardens, Fort Worth Police & Firefighters Memorial, and Samsill. Visit www.balcomagency.com to learn more.
The redesigned site honors the 95 police officers, firefighters and marshals who have lost their lives in the line of duty since the city of Fort Worth’s beginning. A memorial for the fallen heroes is under construction in Trinity Park along West 7th Avenue and will be dedicated Friday morning, June 5.
The Fort Worth Police & Firefighters Memorial will honor three deputy marshals, 55 police officers and 37 firefighters, and it is designed with the flexibility to continue honoring individuals killed in the line of duty in the future.
The site allows friends and family members to write tributes to the fallen officers and firefighters and profiles each of them in a searchable database. The Balcom Agency designed the site and is also providing public relations services to the Fort Worth Police & Firefighters Memorial project.
"There's a need to pay tribute to the officers and firefighters who have made the ultimate sacrifice to help keep our community safe,” said the agency’s president, Stuart Balcom. “The Fort Worth Police & Firefighters Memorial will be that place of honor, and we hope the website we've designed will help make the entire community more aware of the everyday risks involved in protecting us all."
About the Balcom Agency
Founded in 1993, the Balcom Agency provides its clients with comprehensive advertising, public relations and marketing solutions to various business challenges. The agency’s roster also includes such local, regional and national clients as Justin Boots, Justin Original Workboots, Tony Lama, Texas Health Resources, Southwest Bank, Alcon Laboratories, Neeley School of Business at TCU, Barnett Shale Energy Education Council, REAL School Gardens, Fort Worth Police & Firefighters Memorial, and Samsill. Visit www.balcomagency.com to learn more.
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