Hondo Group Promotes Two, Hires Two

The Hondo Group, a Fort Worth-based marketing communications company, announced today the promotions of Liz Heck and Tina Hong, as well as the addition of Paul Conn and Sara Facundo to their team of innovative experts.

Liz Heck has been promoted to Account Supervisor and will be responsible for strategic planning and managing client relationships. Previously serving as an account executive at The Hondo Group for two years, Heck will continue to focus on commercial real estate and various professional service accounts including handling publicity and marketing efforts for the Museum Place development, Warner Stevens L.L.P. and the Fort Worth Stock Show & Rodeo. In addition, she will take on the responsibility of developing and implementing public relations tactics, event management and media relations for all agency clients and the Hondo Group itself. Heck, a Fort Worth native and graduate of the University of Texas at Arlington, is active in the community and serves as a member of the Boys and Girls Clubs of Greater Fort Worth’s Panther Club, Vision Fort Worth, the Public Relations Society of America and is a volunteer for Jazz by the Boulevard.

Tina Hong was promoted to designer and will be responsible for providing clients with a variety of world-class creative executions. Previously serving as a junior graphic designer for the Hondo Group, Hong specializes in brand identity, publication design and corporate identity packages. Hong is an active member of the American Institute of Graphic Arts and earned a B.F.A. in Graphic Design from Oregon State University.

Paul Conn has been hired as Interactive Designer for The Hondo Group and will be responsible for designing and implementing Web sites for agency clients. Conn brings more than 10 years of experience in the field to the company, his expertise includes Web site design, Flash, Internet marketing strategies and client relations. Prior to joining The Hondo Group, Conn worked for companies including Brown Foreman, Tommy Hilfiger and Insight Media Communications. An acclaimed interactive designer, Conn has received two Silver ADDY Awards for his design and Flash work on client Web sites.

Sara Facundo has joined the team as an Assistant Account Executive. Facundo will provide account service and public relations efforts for current clients including professional services, agriculture, western lifestyle and commercial real estate accounts. In addition to recently receiving a B.B.A. degree in marketing from the University of North Texas, she served as an intern at DFW International Airport in the Public Affairs Department and a summer intern for The Hondo Group prior to joining the agency full time.

“It’s an exciting time to be on our team,” said Lynn Balinas, president of The Hondo Group. “As our client list keeps growing, we get to hire and promote great talent like Paul, Sara, Liz and Tina.”