A donor brochure designed by the Balcom Agency for the Boys & Girls Clubs of Greater Fort Worth has emerged as a winner in one of the world’s most prestigious juried competitions for creativity in graphic design.
Titled “What Are the Odds?,” the brochure will be published in the November 2008 Communication Arts Design Annual, the showcase publication for the 49th annual Communication Arts design competition.
Balcom’s senior design director, Cassie Kruemcke, created the brochure as a provocative set of stories about real teens who defied the odds and turned their lives around thanks to their involvement in the Boys & Girls Clubs. For example, the opening “story” shows a kitchen knife on a stark black background, and the wording “10 Bad Decisions Led to Alex’s Involvement with Gangs.” Open the flap and you see the knife again, but this time next to a smiling Alex as a sous chef, standing in a commercial kitchen with the new message: “1 Good Decision Changed Everything.”
The brochure is being used for the Boys & Girls Clubs’ capital campaign for a new club facility in Fort Worth. “It is an honor that Cassie and the agency’s work is being recognized as among the best in visual communications in the world,” said Stuart Balcom, agency president. “More importantly, we’ve designed a brochure that’s highly effective -- helping raise money for an organization that helps so many disadvantaged kids in North Texas.”
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