The Balcom Agency won three silver 2008 Aster Awards for an ad campaign created for Norman Regional Health System in Oklahoma. Winning entries included its urgent care and breast cancer television spots and orthopedic services radio spot.
Titled “Nothing to Sneeze at,” the television commercial created for Norman’s Urgent Care Centers features an animated girl who can’t stop sneezing. Tissues litter her desk and floor, and as a giant sneeze causes her to fly across the room, a narrator tells viewers that Norman’s Urgent Care Centers help “clear the way” to a fast recovery for flu season sufferers.
The second winning television spot, titled “Nurse Navigator,” visually and verbally conveys that those diagnosed with breast cancer are not alone, and at Norman Regional, a nurse navigator serves as educator, advocate and guide during the journey.
The award-winning radio spot, titled “Basketball,” opens with a basketball player crashing into the stands after scoring a goal. The narrator then tells listeners that everyone, athlete or not, can benefit from Norman’s latest technologies in orthopedic and rehabilitation services.
The Aster Awards is an elite competition recognizing the nation’s most talented marketing professionals for outstanding excellence in advertising.
Subscribe to:
Post Comments (Atom)
2 comments:
Is this website all about Balcom? It seems every posting is about Balcom and not so much other agencies in the Fort Worth area. I thought this was supposed to be an organization for all ad agencies in town. Also, do we really need to know that Blacom hired a new administrative assistant? I am going to unsbscribe from the RSS feed.
We publish EVERYTHING we get related to advertising... We're not being biased - it's just that Balcom happens to send us a lot of stuff. Not many others do. We've done our best to publicize the fact that we will publish all advertsing news... and still we're not getting a lot. PLEASE let your PR people know to add aaf.fortworth@gmail.com to your distribution lists!
Post a Comment