Former Harrah’s advertising agency executive, John Kiker, has joined the staff of Fort Worth, Texas-based casino marketing firm, Concussion, it was announced today by Allen Wallach, president.
Mr. Kiker, who oversaw a staff of 50 on the $60 million Harrah’s casino business while at TracyLocke - Dallas, will assume a similar role directing a stable of regional casino accounts at the $23 million Concussion.
“John carries a big stick in the casino branding space. He’s been to the mountaintop on one of the world’s most respected and successful brands, which we intend to leverage to maximize success for our clients,” said Mr. Wallach.
According to Mr. Kiker, the chance to be a part of a fast-growing shop was hard to resist. “Concussion has become a niche leader in casino marketing. My national experience, coupled with their approach and track record of success, will give clients a formidable marketing arsenal,” he said.
While at Omnicom’s TracyLocke, Mr. Kiker managed the Harrah’s Entertainment account –– including national corporate branding, as well as marketing for 20 Harrah’s casino properties –– Total Rewards, the World Series of Poker, Grand Casino Biloxi and Showboat Casino.
Prior to TracyLocke, Mr. Kiker managed the AmeriStar Casinos account while at The Richards Group in Dallas, and worked on the Six Flags and Leapfrog educational toys accounts at Ackerman-McQueen.
A graduate of the University of Oklahoma, Mr. Kiker holds a bachelor’s degree in Public Relations with minors in Spanish, History and Business.
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