Blanchard Schaefer Advertising & Public Relations®, a full-service, integrated strategic marketing services firm, today announced the addition of Sara Hull as account services director. Hull will focus her efforts on managing the key accounts and team that support the agency’s expanding supply chain and logistics vertical.
Hull, a Fort Worth native, is returning to the Metroplex after spending 17 years in the Milwaukee area where she received her education and built an impressive track record in advertising and public relations.
“Sara is a very strong leader and has a reputation for creating proven results for clients and motivating agency teams to achieve their highest potential. She adds rock-solid character and leadership to our agency in general, and to our fast-growing logistics and supply chain management segments in particular,” said Ken Schaefer, principal at Blanchard Schaefer. “We continue to generate tremendous growth in that segment, so Sara’s ability to develop and provide every client with creative solutions for measurably achieving their business objectives will be invaluable to our agency as we continue to grow.”
One of the agency’s five primary vertical areas of focus, the supply chain and logistics business is increasingly critical to the lifeblood of this country and the world, making it a competitive industry that is just tapping into how to market products and services. However, resources are limited to agencies with real expertise in the industry. With a national base of clients such as TransCore, ATC Logistics & Electronics, TTI and Choice Logistics, Blanchard Schaefer has more than ten years of experience working on clients in this vital vertical.
Before joining Blanchard Schaefer, Hull was director of client services at Integré Advertising in Milwaukee where she directed all functions of the account service department, including serving as the strategic lead for all agency accounts, recruiting, training, supervising, supporting, and empowering all account service staff members, and structuring integration between account service, creative, public relations and production departments.
Prior to Integré Advertising, Hull was an interactive account supervisor at Hanson Dodge Creative also in Milwaukee. While there, she oversaw marketing communications strategies for clients in the high-profile apparel and tourism industries. While there, she spearheaded the company’s largest ever web development project, a multimillion-dollar initiative for the Wisconsin Department of Tourism.
Hull’s extensive account leadership experience also includes key positions at Laughlin/Constable, where her key accomplishments included spearheading major re-branding initiative for Florsheim, and orchestrating the launch of an Oshkosh B’Gosh retail initiative introducing adult apparel to the marketplace. Hull also served as group director at The Balcom Agency in Fort Worth.
Her client-side experience includes a position leading marketing efforts of the Journal Sentinel and Mil-Mar Shoe Company.
Hull holds a bachelor’s degree in public relations from Marquette University.
About Blanchard Schaefer Advertising & Public Relations
Blanchard Schaefer Advertising & Public Relations, an award-winning strategic marketing services firm, offers a full array of advertising and public relations expertise and services with a focus in the healthcare, supply chain and logistics, health and beauty, multi-location/franchise, and technology verticals. Its client-tailored strategic marketing services include proficiency and innovation in research, identity/collateral development, branding, creative, media placement, news generation/dissemination, media relations and trade show and speaking engagement coordination. Based in Arlington, Texas, Blanchard Schaefer serves clients across the United States. For more information, visit www.bsapr.com.
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