Thursday, January 29, 2009

Jennifer Bridie Joins Blanchard Schaefer Advertising & Public Relations


Blanchard Schaefer Advertising & Public Relations®, a full-service, integrated strategic marketing services firm, today announced the addition of Jennifer Bridie as account supervisor. Bridie will oversee strategy and day-to-day activities for key clients including TTI, Snelling Staffing Services and The Arlington Convention & Visitors Bureau. She will also support new business development.

“Jennifer is a great fit for BSAPR, both culturally and intellectually,” said Sara Hull, account services director at Blanchard Schaefer. “We participated in a significant pitch during her first week with the company and she jumped in like she’d been here for years. She enhances our internal team and will also be a tremendous asset for our clients. We’re very lucky to have her join BSAPR.”

Before joining Blanchard Schaefer, Bridie was a brand management team leader with The Richards Group, where she headed several hospitality and sporting goods accounts such as Accor North America, Atlantis resort in The Bahamas, Russell Athletic and Spalding. While there, she also played a significant part in new business endeavors.

Previously, Bridie was with GSD&M in Austin, where she gained substantial retail experience managing many brand initiatives for Wal-Mart and Sam’s Club.

Bridie first set her sights on an advertising career while majoring in journalism at Texas A&M. She lives in Dallas with her husband and toddler daughter.


About Blanchard Schaefer Advertising & Public Relations

Blanchard Schaefer Advertising & Public Relations, an award-winning strategic marketing services firm, offers a full array of advertising and public relations expertise and services with a focus in the healthcare, supply chain and logistics, health and beauty, multi-location/franchise, and technology verticals. Its client-tailored strategic marketing services include proficiency and innovation in research, identity/collateral development, branding, creative, media placement, news generation/dissemination, media relations and trade show and speaking engagement coordination. Based in Arlington, Texas, Blanchard Schaefer serves clients across the United States. For more information, visit www.bsapr.com.

No comments: