Wednesday, January 7, 2009

COME FOR THE KNOWLEDGE, NOT A SALES PITCH

Skyline DFW to Hold Free Trade Show Seminars January 28


Marketing professionals from across north Texas will unite on Wednesday, January 28, for free and educational seminars hosted by Skyline DFW Exhibits & Graphics. The two sessions, “Successful Trade Show Marketing Strategies” and “Better Booth Staffing,” will take place in their new facility at 900 Ave. S in Grand Prairie.

These sessions are free of charge and will enlighten trade show and event marketing newcomers and seasoned veterans alike. Attendees will learn statistics such as 79% of show visitors will be new contacts for the exhibiting company and those visitors tell, on average, 6 other people about their experience at the show.

The first session, “Successful Trade Show Marketing Strategies,” is from 9 to 11:30 a.m. and will explain how to set measurable objectives, how to measure performance, show and space selection, exhibit design and how to promote participation.

The second session, “Better Booth Staffing,” from 1 to 2:30 p.m. discusses how trade show selling is different, who makes the best booth staffers, how to turn attendees into leads and how to make promotion dollars work smarter.

Seminar attendees will receive a complimentary Trade Show Marketing Kit and Booth Staffing Guidebook.

Skyline is the largest manufacturer of custom modular exhibits in North America, specializing in helping clients increase their ROI through effective trade show and event marketing. Skyline DFW works with more than 1,000 local clients and advertising agencies, including American Airlines, Chesapeake Energy, Nokia, Texas Rangers and Virbac.

Registration is available at www.skylinedfw.com or by calling (972) 522-0500.

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