• The recession consumer
• Learning's/studies from past recessions
• Light at the end of the tunnel...it's not all bad
• Strategies tactics
• Understanding and communicating "value"
• Where we go from here, the 11 Commandants of Recovery Marketing
Sherwin Leff joined DRAFTFCB (FCB) in 1982. He has contributed his strategic promotional marketing skills to such major clients at Citibank, Coca-Cola, Coors, Oscar Mayer, and Wendy’s. His efforts were instrumental in FCB’s Impact selection as the American Marketing Association’s “Promotion Agency of the Year” in 1990.
Known for his strategic thinking and brand leadership, Sherwin’s record includes; Over 13 years on Wendy’s International where he helped move them to a premium position in the quick service restaurant industry; more than 10 years on Kraft and Oscar Mayer where he has built brand leadership and created strategic programs; six years working with Nestle on developing a variety of brand leaderships; and one year on AT where he has overseen the introduction of new products in new markets.
Since 1998 Sherwin has been responsible for Global Integrated Marketing for DRAFTFCB’s largest client, SC Johnson. He works with over 100 international DRAFTFCB offices assisting them in developing integrated marketing programs that build SC Johnson’s brands on a local market level.
He also is a member of the faculty at Columbia College Chicago where he created and teaches a course on Global Marketing. He has an MBA from DePaul University Chicago.
September 16, 2009 11:45 AM - 1:00 PM
Joe T. Garcia's
"La Puertita", 2201 N Commerce St, Fort Worth, TX 76106
Included with Dues
by September 15, 2009