Concussion High Impact Communications has unveiled KonamiPodium.com, a flash-driven micro site supporting the launch of Konami Gaming’s latest innovation in gaming technology – the Konami Podium.
Known as a total solution provider for its state-of-the-art video slot titles played in casinos throughout the United States and technologically advanced casino management system called the Konami Casino Management System (KCMS) , Konami Gaming is a subsidiary of Konami Corporation (NYSE: KNM). Founded in Osaka, Japan, Konami Corporation has two subsidiaries in gaming, Konami Australia Pry Ltd in Australia and Konami Gaming, Inc. in Las Vegas, Nevada.
“Concussion’s goal in designing the site for the Konami Podium was simple – blow Konami out of the water with our capabilities and reinforce Konami’s ‘Born from fun’ brand personality,” said Douglas Cox, interactive director at Concussion.
Konami Gaming’s new site for Podium can be described as an interactive commercial targeted to key slot purchasing decision makers in the casino industry. The site opens with a full-screen flash video, offering visitors a 360-degree view of a 3D rendering of the Podium. On the back end, viewers can click on highlighted parts of the Podium for details on features such as 360-degree lighting effects, a Bose sound system, 3-D displays, ergonomic game play and the smaller footprint. Visitors can even download podium specifications and origami templates, in keeping with Konami’s ‘Born from fun’ brand personality.
“This site is a great example of an effective use of Flash,” said Cox. “While Flash does take quite a bit of bandwidth, this particular use of full-screen Flash is for a very targeted audience who is well-versed in technology. Flash also gives the maximum impact at a point when we have one shot to impress and influence gaming decision makers. ”
And the influencing has already begun, as Konami Australia decided to leverage the site in their market as well. “Konami Australia was so pleased with the site, its contents, and functionality, that they chose to use the tool for their market as well,” said Ross O’Hanley, senior director of marketing for Konami Gaming.
“For a company such as Konami, known for being a technological leader, we can’t just walk in with a brochure,” said O’Hanley. “This site allows us to use innovative technology to reveal our product in an enticing manner that will help casino operators better understand the end benefit for their customers.”
For more information on the Konami Podium, visit www.konamipodium.com. For more information on the Konami Corporation, Konami Australia and Konami Gaming, visit www.konamigaming.com.
ABOUT CONCUSSION
Concussion is a full-service advertising, marketing and public relations firm based in Fort Worth, Texas. The agency has almost 60 professional staff members and bills approximately $24 million annually. Concussion handles a client list that includes casinos, commercial and residential real estate development, energy and natural gas, and consumer packaged goods. For more information, visit www.concussion.net.
ABOUT KONAMI GAMING
Konami Gaming, Inc. is a Las Vegas based subsidiary of Konami Corporation (NYSE: KNM). The company is a leading provider of slot machines and casino management systems for the global gaming market. For more information about Konami Gaming, Inc., please visit www.konamigaming.com.
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