Blanchard Schaefer Advertising & Public Relations Named a Finalist for 2009 DPAC Award for Best Digital Direct Response

Lead generation campaign combined public relations and direct marketing

Blanchard Schaefer, a strategic advertising & public relations firm, has been named a finalist for the 2009 DPAC Awards (Digital Publishing & Advertising Awards) in the Best Digital Direct Response category. The 15-year-old agency developed a multi-faceted lead generation campaign on behalf of ATC Logistics & Electronics (ATCLE) that featured highly targeted outreach supported by educational content to secure leads for business development activities.

“Aligning powerful advertising and public relations strategy with our client’s business goals is the ultimate charge of our agency,” said Ken Schaefer, president of Blanchard Schaefer. “We are absolutely thrilled to be considered for this award, especially among such respected peers and established brands. This lead generation campaign aligned direct prospect outreach with audience-focused content, which represents an evolution of advertising and public relations. The successful initiative embodies a true hybrid of our craft, and is an indication of what the future holds for combining direct interaction with actionable information that help companies generate new business.”

The competition analyzed strategy, execution and results to select nominees. Blanchard Schaefer submitted a five-part campaign that was executed over the course of one-year, targeting decision-makers with unique educational content including white papers and case studies, as well as a special report and webinar. Advertising support for each initiative consisted of an integrated strategy that leveraged various digital vehicles including email blasts, eNewsletters and direct outreach to industry prospects. Over the course of a multi-phase campaign, leads generated by the agency’s efforts grew approximately 347 percent.

Finalists for the DPAC Awards include a wide range of well-known international and national brands in a variety of categories. For a complete list, visit: http://www.dpacawards.com/Finalists/