Pickyplates.com, a social recipe site designed and programmed in a single weekend, scoops up $1000 prize
Startup Weekend is a collaboration event for web developers, business managers, startup enthusiasts and more. The challenge is to build a website—from idea to launch—in just 54 hours. Robinson’s friend, Jake Good, lead developer at drop.io, convinced him to attend the Dallas Startup Weekend in late November.
Balcom’s lead interactive developer since April, Robinson presented his idea for PickyPlates.com, a social recipe service that allows users to search for recipes with ingredients they like—while automatically filtering out recipes with ingredients they don’t like. Despite being his first time at the conference, Robinson’s pitch was the favorite, with nearly three times as many votes as the second leading concept.
Collaborators lined up to support the project, and the PickyPlates.com team was born. Over one weekend, Robinson and his team, Jake Good, Greg Pierce and Matt Smith, both developers; and Michael Smith and Joey Pomerenke, both marketing; completed concept, design, coding and launch—and walked home with $1,000 cash for first prize. The prototype for PickyPlates.com is online now.
Prior to working at Balcom, Robinson was the web master for the Amon Carter museum for more than five years. He took the job with the Fort Worth ad agency after seeing the opening posted on Twitter. Robinson’s extensive knowledge of open source platforms like Drupal and Ruby on Rails (which his team used to build PickyPlates.com) has been invaluable in Balcom’s development of a wide range of new websites, for everything from retail to non-profit.
Startup Weekend was founded in 2007 by Andrew Hyde, and is now run by Mark Nager and Clint Nelson at their Global Headquarters in Seattle, WA. The weekend conference focuses on learning by creating.
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