Warren Douglas Creative Brand Marketing has released a media preview of the first of two national television commercials for Allied Electronics Inc. The :30 and :15 second efforts are set to begin airing nationwide next week, and are the company’s first-ever TV spots.
The preview is available for viewing by members of the media at the following link: http://www.warrendouglas.com/alliedtv.html
“Allied approached us with a very simple request,” said Steve Hanthorn, Warren Douglas’ Creative Director, “They wanted to shake up their industry by entering an arena rarely trafficked by electronic component suppliers: television. Of course we were very happy to oblige.”
The first commercial, entitled “The Engineers,” features two electrical engineers locked in a debate over which is better, the more “old school” Allied catalog or the immediate-response Allied website. When they’re unable to reach a consensus agreeably, things are settled in an unexpectedly humorous way.
“Allied’s primary consumer targets are smart, savvy professionals who aren’t easily impressed. We needed to grab them with something they could relate to, but was also uniquely amusing. We believe these ads accomplish just that,” said Hanthorn.
Allied Electronics’ Marketing Director Elisa Weber expressed the company’s appreciation for the final product: “We couldn’t be more pleased with how the spots from Warren Douglas have turned out – I can honestly say they’ve exceeded our wildest expectations.
“We can’t wait to see how our industry reacts … we think they’ll be pleasantly surprised!”
Fort Worth’s Red Productions was tapped for filming, editing and posting duties on the project, with Greg Beauchamp handling director’s chores and studio owner Red Sanders acting as producer.
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