Little did they know, the one hundred thousand people that filled Cowboys Stadium Sunday not only got to be a part of the first game in the new stadium, but also the debut of a Red Productions video on the largest screen in the world. Through a charitable partnership with Happy Hill Farm Academy, Red Productions has built a repertoire of high impact videos featuring the Dallas Cowboys.
Three season opener videos debuted at the Flowserve Dallas Cowboys Kickoff Luncheon on September 3rd before being showcased on the massive 60-yard screens in the new stadium. Sam Parnell, editor for Red Productions, had the opportunity to be at the game to see the video on the jumbotron. “It was really exciting to see our work up on that giant screen. Fellow Cowboys fans surrounded me, and they were all screaming, counting down with the video and taking pictures of the screen. It was pretty surreal,” said Parnell.
This milestone came exactly one year to the date after a Red Productions commercial screened on one of the largest venues in Times Square – the NASDAQ Tower. The Dallas Regional Chamber’s Technology Business Council was in NYC to preside over a NASDAQ Closing Bell Ceremony and their 30-second spot was played during the last hour of the market.
To see the videos you can visit the Cowboys Portfolio on our website at http://www.redproductions.com/portfolio/cowboys.
To read the press release from last year’s Times Square debut, you can click here, http://www.redproductions.com/news/article/27.
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