FORT WORTH, TX--(Marketwire - April 16, 2008) - The Dallas-Fort Worth Chapter of the American Marketing Association (AMA) announces that on Thursday, April 24 from 11:30AM to 1:30PM, it will host a luncheon program featuring Stephen Springfield, Customer Strategies and Insights, Frito-Lay at the Reata Restaurant, 310 Houston St., Fort Worth, TX.
According to Stephen, regardless of the industry, there are often two key marketing targets, the "end-user or customer" and the "shopper" or "gatekeeper." So, does the existence of these two targets necessitate distinct marketing disciplines? Does traditional brand theory support an integrated model, or is a new unified framework required? At this luncheon, we will attempt to separate truth from hype...
Want to read more about it? http://new.marketwire.com/2.0/rel.jsp?id=844844
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment