Thursday, April 24, 2008

Dennett Construction's New Identity Makes Going Green Look Great!

Dennett Construction, an award-winning firm experienced in all facets of construction ranging from interior finish-outs to government construction projects, has selected fusion 29 visual communication to create an eco-friendly identity design and rebrand the firm to coincide with their continuous environmental commitment.

The result of this collaboration between Dennett Construction and fusion 29 produced a stationery package that not only is functional, but environmentally friendly and looks great too. The foundation of a “green” stationery package is the paper. For this particular client we choose The Sundance Paper Collection from Neenah Paper, this paper is made up of 30% recycled post consumer fibers and is Green Seal Certified. The Green Seal Certification signifies that all the paper in the Sundance Collection is made with a minimum of 30% post consumer fibers and that mill processes, including packaging, are environmentally preferable.


“Using recycled paper is where most designers stop when building anything that is associated with the green movement, when really that is just the beginning” said Bill Brammer, Owner of fusion 29. “Our next step was to work closely with Dan McKee at Curry Printing to see how we could make this a more efficient print job by reducing overall transit, excessive make ready paper stock and using soy-based inks throughout the multiple press runs.”


“We celebrate our environmental responsibility and achievements, and are proud to make our customers, both past and future aware of the commitment to the environment with our new branding. This is not a trend, but the future of construction and design, that is why we hired fusion 29 for this project. We are honored to be mentioned as one of the companies who is doing something about it,” said Scott Dennett, President of Dennett Construction.

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