We have some sad news to share. Pat Sloan, a dear friend, colleague, mentor and teacher in TCU's Graphic Design program passed away on Friday, October15th. She was much loved and will be missed by many current and former students as well as many in the advertising and design world.
Please check TCU Graphic Design's Facebook page for updates on memorial service information and to share and photos or stories of Pat. She will truly be missed.
Tuesday, October 19, 2010
Thursday, September 30, 2010
Countdown to Super Bowl XLV
Panel Discussion featuring Tony Fay from North Texas Super Bowl Host Committee, Chris Gavras from Touchdown Fort Worth and Cowboy great Drew Pearson
All eyes will be on Arlington, Texas this February as North Texas hosts Super Bowl XLV at Cowboys Stadium. Join us for a special panel discussion about how North Texas attracted the Super Bowl, why ESPN chose Sundance Square as their Super Bowl home base and what to expect this February. Our guest panel will include Tony Fay, VP of Communications for the North Texas Super Bowl XLV Host Committee, Chris Gavras from Touchdown Fort Worth, and Drew Pearson, former Dallas Cowboy great and Super Bowl champion.
REGISTER NOW
When
October 20, 2010 11:45 AM -1:00 PM
Where
Joe T. Garcia's
"La Puertita", 2201 N Commerce St, Fort Worth, TX 76106
FEE
Executive Member
Included with Dues
Non Member
$35.00
Professional or member of another AAF Club
$20.00
Student
$15.00
RSVP
October 19, 2010
All eyes will be on Arlington, Texas this February as North Texas hosts Super Bowl XLV at Cowboys Stadium. Join us for a special panel discussion about how North Texas attracted the Super Bowl, why ESPN chose Sundance Square as their Super Bowl home base and what to expect this February. Our guest panel will include Tony Fay, VP of Communications for the North Texas Super Bowl XLV Host Committee, Chris Gavras from Touchdown Fort Worth, and Drew Pearson, former Dallas Cowboy great and Super Bowl champion.
REGISTER NOW
When
October 20, 2010 11:45 AM -1:00 PM
Where
Joe T. Garcia's
"La Puertita", 2201 N Commerce St, Fort Worth, TX 76106
FEE
Executive Member
Included with Dues
Non Member
$35.00
Professional or member of another AAF Club
$20.00
Student
$15.00
RSVP
October 19, 2010
Wednesday, September 29, 2010
AAF-Fort Worth to Host Benefit Featuring Hard Nights Day
AAF-Fort Worth is hosting a concert event benefiting the Physical Medicine and Rehabilitation Charity (PMR Charity). The Benefit Bash includes a silent auctions and is set to take place on Saturday, October 9 from 6:00 p.m. to 9:00 p.m. at 8.0 Restaurant & Bar in Fort Worth.
This year’s event will again feature Beatles cover band A Hard Night’s Day, and will celebrate John Lennon’s seventieth birthday. A Hard Night's Day is one of the most popular and acclaimed Beatles tribute bands in the nation, with a live show that has to be seen and heard to be believed.
The event is sponsored by Baker Orthotics and Prosthetics. All proceeds for the concert event will benefit the PMR Charity, which is a nonprofit organization dedicated to supporting local families with mounting medical needs and expenses.
Tickets are $10 in advance and $15 at the door.
Event Information:
October 9, 2010 6:00 PM - 9:00 PM
8.0 Restaurant & Bar
111 East 3rd Street
Fort Worth,TX 76102
For tickets and information go to:
http://www.aafbenefitbash.com
This year’s event will again feature Beatles cover band A Hard Night’s Day, and will celebrate John Lennon’s seventieth birthday. A Hard Night's Day is one of the most popular and acclaimed Beatles tribute bands in the nation, with a live show that has to be seen and heard to be believed.
The event is sponsored by Baker Orthotics and Prosthetics. All proceeds for the concert event will benefit the PMR Charity, which is a nonprofit organization dedicated to supporting local families with mounting medical needs and expenses.
Tickets are $10 in advance and $15 at the door.
Event Information:
October 9, 2010 6:00 PM - 9:00 PM
8.0 Restaurant & Bar
111 East 3rd Street
Fort Worth,TX 76102
For tickets and information go to:
http://www.aafbenefitbash.com
Friday, September 24, 2010
USPS Demands Rate Increase Ten Times that of Inflation
Dear Friends:
It’s crunch time. Right now, the Postal Regulatory Commission is making its final decision about whether it will do the right thing and reject the Postal Service’s demands to increase postal rates by ten times the rate of inflation.
So we need you to take action. Please, today – right now:
1) Start with the template fax below from you to the Postal Regulatory Commission.
2) Make sure you personalize it; feel free to change it in ways that make it personal to your situation and how rate hikes will affect you.
3) Then please fax it to the Postal Regulatory Commission at 202-789-6891.
4) Faxing is the best way to get to the PRC and make sure they pay attention. But you can also call them at (202) 789-6800. If they don’t pick up, be sure to leave a message!
After months of battle, this is the single best way you can help. Please help today!
You can also find all this information on our website at www.affordablemailalliance.org. Thank you for all you’ve done and continue to do.
The Affordable Mail Alliance
NAME,
ADDRESS,
CONTACT PHONE NUMBER
The Honorable Ruth Goldway
Chairman
Postal Regulatory Commission
901 New York Avenue NW, Suite 200
Washington, DC 20268-0001
Delivered by Fax: 202-789-6891
DATE
Dear Members of the Postal Regulatory Commission,
Over the next few weeks, you have a critical decision to make: whether or not to do the right thing and reject the Postal Service’s demand for a rate increase of around ten times the rate of inflation.
As you know, there is so much at stake here. Approving this decision would negatively impact thousands of American businesses, including mine – many of which are already feeling the strain of the deepest recession since the great depression. Make no mistake: tens of thousands of jobs will be jeopardized as a result of a Postal Service rate hike.
And, as you know, the Postal Service’s exigency argument simply does not hold water. No short-term financial crisis exists, as admitted by the Service during your hearings. We are ready to work with the Postal Service to help them develop products that customers want and need; we believe it should explore the many other avenues open to cut costs and achieve efficiencies before raising prices on customers like us, which will accelerate its death spiral.
So we are urgently asking you to carefully consider the devastating effects a rate hike would have on business, jobs and the Postal Service itself. The stakes are too high to accept this Postal Service demand.
We ask you please to do the right thing and reject this demand.
Sincerely,
NAME
TITLE
BUSINESS
CC:
The Honorable Tony Hammond
The Honorable Dan Blair
The Honorable Mark Acton
The Honorable Nanci Langley
It’s crunch time. Right now, the Postal Regulatory Commission is making its final decision about whether it will do the right thing and reject the Postal Service’s demands to increase postal rates by ten times the rate of inflation.
So we need you to take action. Please, today – right now:
1) Start with the template fax below from you to the Postal Regulatory Commission.
2) Make sure you personalize it; feel free to change it in ways that make it personal to your situation and how rate hikes will affect you.
3) Then please fax it to the Postal Regulatory Commission at 202-789-6891.
4) Faxing is the best way to get to the PRC and make sure they pay attention. But you can also call them at (202) 789-6800. If they don’t pick up, be sure to leave a message!
After months of battle, this is the single best way you can help. Please help today!
You can also find all this information on our website at www.affordablemailalliance.org. Thank you for all you’ve done and continue to do.
The Affordable Mail Alliance
NAME,
ADDRESS,
CONTACT PHONE NUMBER
The Honorable Ruth Goldway
Chairman
Postal Regulatory Commission
901 New York Avenue NW, Suite 200
Washington, DC 20268-0001
Delivered by Fax: 202-789-6891
DATE
Dear Members of the Postal Regulatory Commission,
Over the next few weeks, you have a critical decision to make: whether or not to do the right thing and reject the Postal Service’s demand for a rate increase of around ten times the rate of inflation.
As you know, there is so much at stake here. Approving this decision would negatively impact thousands of American businesses, including mine – many of which are already feeling the strain of the deepest recession since the great depression. Make no mistake: tens of thousands of jobs will be jeopardized as a result of a Postal Service rate hike.
And, as you know, the Postal Service’s exigency argument simply does not hold water. No short-term financial crisis exists, as admitted by the Service during your hearings. We are ready to work with the Postal Service to help them develop products that customers want and need; we believe it should explore the many other avenues open to cut costs and achieve efficiencies before raising prices on customers like us, which will accelerate its death spiral.
So we are urgently asking you to carefully consider the devastating effects a rate hike would have on business, jobs and the Postal Service itself. The stakes are too high to accept this Postal Service demand.
We ask you please to do the right thing and reject this demand.
Sincerely,
NAME
TITLE
BUSINESS
CC:
The Honorable Tony Hammond
The Honorable Dan Blair
The Honorable Mark Acton
The Honorable Nanci Langley
Wednesday, September 22, 2010
GLINT ADVERTISING APPOINTS NEW INTERACTIVE DIRECTOR
Glint Advertising, an advertising and marketing agency located minutes outside of Downtown Fort Worth, announced today that Ryan Cormier has been appointed Interactive Director for the agency, according to President Craig Lloyd.
The former Account Executive and Social Media Specialist will oversee all of Glint’s interactive projects, ranging from website design and development to search engine optimization, paid search campaigns and social media strategy and implementation.
“I could not be more thrilled to take on this new position,” said Cormier. “I am committed to formulating online strategies that complement and strengthen our traditional work, while also adding additional measurability for each client and their brand.”
This is the second major move that Glint has made this year in the online realm, which is estimated to account for $23.6 billion in marketing spending in 2010, according to Advertising Age (www.adage.com). In January, Glint announced its acquisition of a boutique web design firm out of Grapevine.
“You have to be nimble in the advertising industry,” said Patty Marshall, Vice President. “Having Ryan over our interactive department is a major value add to our clients and further strengthens our services as an agency.”
For more information, visit www.glintadv.com, or call 817‐616‐0320.
The former Account Executive and Social Media Specialist will oversee all of Glint’s interactive projects, ranging from website design and development to search engine optimization, paid search campaigns and social media strategy and implementation.
“I could not be more thrilled to take on this new position,” said Cormier. “I am committed to formulating online strategies that complement and strengthen our traditional work, while also adding additional measurability for each client and their brand.”
This is the second major move that Glint has made this year in the online realm, which is estimated to account for $23.6 billion in marketing spending in 2010, according to Advertising Age (www.adage.com). In January, Glint announced its acquisition of a boutique web design firm out of Grapevine.
“You have to be nimble in the advertising industry,” said Patty Marshall, Vice President. “Having Ryan over our interactive department is a major value add to our clients and further strengthens our services as an agency.”
For more information, visit www.glintadv.com, or call 817‐616‐0320.
Tuesday, August 31, 2010
JCPenney Sponsors 2011 National Advertising Student Competition
Nearly 150,000 advertising professionals across the nation have jump-started their careers through the American Advertising Federation (AAF) National Student Advertising Competition (NSAC). This year JCPenney will be the 38th sponsor of NSAC. For almost forty years, this competition has provided college students the hands-on, practical experience necessary to be competitive in this industry.
“After competing in the NSAC competition for four consecutive years, I can honestly say that it was the single-most beneficial activity I have ever taken part in during my entire educational career. NSAC is more than merely an advertising competition. It offers us a way to practically and organically learn methods of collaboration, management, problem solving, and critical thinking. It streamlines our creative process. It develops us into leaders. Learning in the classroom is, obviously, a necessity, but it is the conjunction of an extracurricular medium that allows us to gain an experiential knowledge of what we are learning and to begin to understand exactly how powerful implementing these tools can be.” – Andreas Robichaux, Chapman University NSAC team member, 2010 National Champion.
The competition requires college chapter members to develop a 32-page marketing campaign and 20 minute presentation in response to a case study co-authored by JCPenney and AAF Academic Committee. Each student team will first participate at the district level and then winning teams will advance to the national level. Student teams will pitch their campaign to a judging panel selected by the sponsor during the National Conference held in San Diego, June 2-4, 2011. Year over year, the quality of work and level of creativity surpasses the previous year and sponsors have been known to implement the ideas generated by these impressive, high-caliber student teams.
“JCPenney is thrilled to be the 2011 National Advertising Student Competition sponsor. We are eager to see what ‘Big IdeaS’ will emerge from some of the most talented student advertising minds today.” – Mike Boylson, Executive Vice President, Chief Marketing Officer, JCPenney Company.
AAF currently has 15 districts and over 200 college chapters. Last year 147 college chapters competed at the district level and it is anticipated that the number will increase in 2011.
“We are proud to have JCPenney as our sponsor this year and look forward to another successful partnership. Corporate support such as this enables AAF college chapter members to participate in a stimulating learning opportunity. NSAC provides the real-world perspective that students need as they embark on a career in the advertising industry.” – James Edmund Datri, AAF President and CEO.
JCPenney will not only sponsor NSAC this year but will also host the 2010 AAF Student Conference in Dallas, Texas on October 21-22. This event connects students with a variety of professional development opportunities and encourages them to meet and network with industry leaders and AAF alumni.
To learn more about how to start an AAF college chapter and participate in the NSAC, please visit www.aaf.org/college .
About JCPenney Company, Inc.
JCPenney is one of America’s leading retailers, operating throughout the US and Puerto Rico. It carries the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation’s largest general merchandise catalog business. Across their integrated enterprise, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company’s commitment to providing customers with style and quality at compelling prices. For more information, visit the JCPenney, Inc. website at www.JCPenney.net .
About the American Advertising Federation
The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 214 college chapters, the AAF provides 7,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org .
“After competing in the NSAC competition for four consecutive years, I can honestly say that it was the single-most beneficial activity I have ever taken part in during my entire educational career. NSAC is more than merely an advertising competition. It offers us a way to practically and organically learn methods of collaboration, management, problem solving, and critical thinking. It streamlines our creative process. It develops us into leaders. Learning in the classroom is, obviously, a necessity, but it is the conjunction of an extracurricular medium that allows us to gain an experiential knowledge of what we are learning and to begin to understand exactly how powerful implementing these tools can be.” – Andreas Robichaux, Chapman University NSAC team member, 2010 National Champion.
The competition requires college chapter members to develop a 32-page marketing campaign and 20 minute presentation in response to a case study co-authored by JCPenney and AAF Academic Committee. Each student team will first participate at the district level and then winning teams will advance to the national level. Student teams will pitch their campaign to a judging panel selected by the sponsor during the National Conference held in San Diego, June 2-4, 2011. Year over year, the quality of work and level of creativity surpasses the previous year and sponsors have been known to implement the ideas generated by these impressive, high-caliber student teams.
“JCPenney is thrilled to be the 2011 National Advertising Student Competition sponsor. We are eager to see what ‘Big IdeaS’ will emerge from some of the most talented student advertising minds today.” – Mike Boylson, Executive Vice President, Chief Marketing Officer, JCPenney Company.
AAF currently has 15 districts and over 200 college chapters. Last year 147 college chapters competed at the district level and it is anticipated that the number will increase in 2011.
“We are proud to have JCPenney as our sponsor this year and look forward to another successful partnership. Corporate support such as this enables AAF college chapter members to participate in a stimulating learning opportunity. NSAC provides the real-world perspective that students need as they embark on a career in the advertising industry.” – James Edmund Datri, AAF President and CEO.
JCPenney will not only sponsor NSAC this year but will also host the 2010 AAF Student Conference in Dallas, Texas on October 21-22. This event connects students with a variety of professional development opportunities and encourages them to meet and network with industry leaders and AAF alumni.
To learn more about how to start an AAF college chapter and participate in the NSAC, please visit www.aaf.org/college
About JCPenney Company, Inc.
JCPenney is one of America’s leading retailers, operating throughout the US and Puerto Rico. It carries the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation’s largest general merchandise catalog business. Across their integrated enterprise, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company’s commitment to providing customers with style and quality at compelling prices. For more information, visit the JCPenney, Inc. website at www.JCPenney.net
About the American Advertising Federation
The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 214 college chapters, the AAF provides 7,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org
Monday, August 30, 2010
Skyline DFW Exhibits & Graphics Joins Inc. 5000 as One of America’s Fastest Growing Companies
Dallas/Fort Worth Exhibit Company Earns Ranking with 57% Percent Growth Rate in Spite of 20% Industry Decline
Inc. Magazine today named Skyline DFW Exhibits & Graphics to its annual ranking of the 5000 fastest-growing companies in the country based on revenue growth. The annual ranking shines the spotlight on these companies that make up an important segment of the economy.
Skyline DFW has defied the odds since opening its doors shortly after 9/11/2001 and has experienced double digit top-line revenue growth every year since, including the 57% increase between 2006 and 2009 that enabled the company to qualify for the 2010 Inc. Magazine 5000. The International Association of Exhibitions and Events reports a 20% decline in the Net Square Feet of exhibit space at trade shows since 2006. Yet, even in the midst of the recession and cutbacks in corporate trade show and convention budgets, Skyline DFW continues to experience substantial growth, expanding its operations in 2008 from 12,000 to 37,000 square feet and hiring many new employees.
Skyline DFW’s leadership team attributes this growth to a forward thinking mentality and a real commitment to providing unmatched customer service. Management’s foresight led the company to expand beyond sales of display exhibits and graphics, to complete turn-key trade show and event solutions, including trade show logistics, exhibit rentals, project management, installation and dismantle, exhibit storage and exhibitor training. And Skyline DFW’s service mantra has paid off with phenomenal customer loyalty and referrals.
“We are honored to join the ranks of the Inc. 5000,” stated Jeff Meisner, President of Skyline DFW Exhibits & Graphics. “Even as the recession threatened budgets, we have experienced record revenues and are extremely thankful to our loyal customers and employees who have made this possible.”
Skyline DFW customer American Airlines backs up the company’s formula for success. “As great as the Skyline product is, the people at Skyline DFW make all the difference. From coming up with ideas about how the exhibit should look, to working out all the logistics of getting it where it needs to be, the Skyline DFW team has been great to work with every step of the way,” said Susie Williams of American Airlines.
Skyline DFW is on track for a repeat performance in 2011 to nab a spot on the Inc. 5000 list again. “This year is shaping up to be another record year for us. And through it all, we’ll maintain the hallmark of our brand, exceptional customer service,” noted Jeff Meade, company Vice President.
Inc. 5000 Methodology
The 2010 Inc. 5000 is ranked according to percentage revenue growth from 20006 through 2009. To qualify, companies must have been founded and generating revenue by March 31, 2006. Additionally, they have to be U.S.-based, privately held, for profit and independent (not a subsidiary of another company). Revenue must have been at least $100,000 in 2006 and $2,000,000 in 2009.
About Skyline DFW Exhibits & Graphics
Located in the Dallas/Fort Worth metro area, Skyline DFW Exhibits & Graphics enhances customer’s branding, product, messaging, marketing, ROI and overall company performance through the design, creation and delivery of innovative exhibit display products and turnkey services. Customers include: American Airlines, American Eurocopter, Eurocopter, Interstate Batteries, Metro Aviation, and Wilsonart International.
Inc. Magazine today named Skyline DFW Exhibits & Graphics to its annual ranking of the 5000 fastest-growing companies in the country based on revenue growth. The annual ranking shines the spotlight on these companies that make up an important segment of the economy.
Skyline DFW has defied the odds since opening its doors shortly after 9/11/2001 and has experienced double digit top-line revenue growth every year since, including the 57% increase between 2006 and 2009 that enabled the company to qualify for the 2010 Inc. Magazine 5000. The International Association of Exhibitions and Events reports a 20% decline in the Net Square Feet of exhibit space at trade shows since 2006. Yet, even in the midst of the recession and cutbacks in corporate trade show and convention budgets, Skyline DFW continues to experience substantial growth, expanding its operations in 2008 from 12,000 to 37,000 square feet and hiring many new employees.
Skyline DFW’s leadership team attributes this growth to a forward thinking mentality and a real commitment to providing unmatched customer service. Management’s foresight led the company to expand beyond sales of display exhibits and graphics, to complete turn-key trade show and event solutions, including trade show logistics, exhibit rentals, project management, installation and dismantle, exhibit storage and exhibitor training. And Skyline DFW’s service mantra has paid off with phenomenal customer loyalty and referrals.
“We are honored to join the ranks of the Inc. 5000,” stated Jeff Meisner, President of Skyline DFW Exhibits & Graphics. “Even as the recession threatened budgets, we have experienced record revenues and are extremely thankful to our loyal customers and employees who have made this possible.”
Skyline DFW customer American Airlines backs up the company’s formula for success. “As great as the Skyline product is, the people at Skyline DFW make all the difference. From coming up with ideas about how the exhibit should look, to working out all the logistics of getting it where it needs to be, the Skyline DFW team has been great to work with every step of the way,” said Susie Williams of American Airlines.
Skyline DFW is on track for a repeat performance in 2011 to nab a spot on the Inc. 5000 list again. “This year is shaping up to be another record year for us. And through it all, we’ll maintain the hallmark of our brand, exceptional customer service,” noted Jeff Meade, company Vice President.
Inc. 5000 Methodology
The 2010 Inc. 5000 is ranked according to percentage revenue growth from 20006 through 2009. To qualify, companies must have been founded and generating revenue by March 31, 2006. Additionally, they have to be U.S.-based, privately held, for profit and independent (not a subsidiary of another company). Revenue must have been at least $100,000 in 2006 and $2,000,000 in 2009.
About Skyline DFW Exhibits & Graphics
Located in the Dallas/Fort Worth metro area, Skyline DFW Exhibits & Graphics enhances customer’s branding, product, messaging, marketing, ROI and overall company performance through the design, creation and delivery of innovative exhibit display products and turnkey services. Customers include: American Airlines, American Eurocopter, Eurocopter, Interstate Batteries, Metro Aviation, and Wilsonart International.
Tuesday, August 3, 2010
Join Us For a FREE Four Day Weekend Show
It will be a night of laughs at Four Day Weekend in Sundance Square on Friday, August 6. We'll enjoy an entertaining show and a cash bar. Tickets are FREE for AAF-Fort Worth members and friends (limit of two guests per member). Attendees must be at least 18 years of age.
RSVP by August 5, 2010. There is limited availability so RSVP now to reserve your seat!
RSVP by August 5, 2010. There is limited availability so RSVP now to reserve your seat!
Monday, August 2, 2010
JODesign Growing, Adding New Staff and Clients
JODesign, a Fort Worth-based full-service marketing agency, announced today that the company has doubled in size, and continues to grow as a well-rounded company. JODesign offers innovative marketing, advertising and public relations services.
JODesign’s new staff members include public relations assistants Leslie Wimmer and Audrey Taubert. Wimmer brings experience to JODesign from her background as a newspaper reporter in Fort Worth. Wimmer has reported on a broad variety of topics, but has most recently spent more than two years focusing on banking and finance issues in Tarrant County. Taubert, a recent graduate of Texas A&M University in College Station, brings a fresh and innovative perspective to JODesign. While earning her degree, Taubert took on various leadership roles at her university, and worked with the City of College Station’s Public Communications Department polishing her public relations and media skills.
JODesign has experienced a tremendous amount of growth and success since its launch in 1998. And despite difficult economic conditions, the company has gained eight new clients so far in 2010. Each new client provides JODesign with more opportunities to develop unique products and provide personalized services to help businesses grow.
“It’s amazing to see how much we’ve been able to accomplish in just the last year, and we couldn’t have done it without our client partnerships,” said Jennifer Henderson, JODesign president. “When I opened the business several years ago, it was as a two-man shop. I never dreamed that without a true sales force we’d make it this long and grow so fast. It is exciting to bring on some extra talent to help manage our growing client base.”
With a current staff of eight employees, three interns, and a client base growing every year, JODesign continues to exceed its goals despite a tough economic environment. JODesign has been a consistent example of a thriving business, capable of delivering outstanding results to every client.
About JODesign
JODesign is an award-winning advertising, design, marketing and public relations agency with fresh ideas, solid concepts and proven results. Founded in 1998 by Jennifer Henderson, JODesign has grown to eight staff members, three paid internships, two business partners and an impressive client base. JODesign’s mission is two-fold, to deliver great work and build long-lasting relationships with each client. JODesign transforms its creative thinking and innovative ideas into a product that meets the objectives, deadlines and budgets of each project, specializing in strategic planning, marketing, public relations, branding and web design. For more information please call 817-335-0100 or visit www.jodesign.com.
Friday, July 23, 2010
Blanchard Schaefer Advertising & Public Relations Earns National Honor from the Transportation Marketing & Communications Association
Blanchard Schaefer Advertising & Public Relations, a full service strategic marketing agency, has earned a 2010 Compass Award of Merit from the Transportation Marketing & Communications Association (TMCA). The awards recognize the best in marketing and communications within the transportation, logistics and passenger transit industries.
A winner in the “Direct Marketing Campaign” category, the agency secured the honor with a comprehensive lead generation campaign developed on behalf of ATC Logistics & Electronics (ATCLE). The campaign was a multi-channel marketing effort reinforced by educational content including white papers, case studies and webinar presentations.
“It is an honor to be recognized for work in one our agency’s core verticals,” said Ken Schaefer, president of Blanchard Schaefer. “More importantly, however, the award stems from delivering high quality work for our client. Lead generation is among the top priorities for any organization, and our innovative strategy leveraging quality content delivered through various mediums helped us achieve stellar results. We believe that hybrid campaigns such as these are extremely effective and a core strength of our agency.”
Blanchard Schaefer’s submission integrated the disciplines of public relations and advertising, consisting of a five-part campaign executed over the course of one-year. Each component was specifically geared towards leadership executives featuring tailored content. A variety of digital vehicles supported the campaigns, including email blasts, eNewsletters and direct outreach to industry prospects. The combined campaign yielded a 347 percent growth in leads.
The Compass Awards were open to both members and non-members of the TMCA. Entries were evaluated and judged by industry professionals in 10 categories including integrated communications, single advertisement, advertising campaign, direct marketing campaign, communications collateral, publications, web-based marketing, multi-media marketing, special events and media relations. For more information on the Compass Awards or TMCA, please visit www.TMCAToday.org.
A winner in the “Direct Marketing Campaign” category, the agency secured the honor with a comprehensive lead generation campaign developed on behalf of ATC Logistics & Electronics (ATCLE). The campaign was a multi-channel marketing effort reinforced by educational content including white papers, case studies and webinar presentations.
“It is an honor to be recognized for work in one our agency’s core verticals,” said Ken Schaefer, president of Blanchard Schaefer. “More importantly, however, the award stems from delivering high quality work for our client. Lead generation is among the top priorities for any organization, and our innovative strategy leveraging quality content delivered through various mediums helped us achieve stellar results. We believe that hybrid campaigns such as these are extremely effective and a core strength of our agency.”
Blanchard Schaefer’s submission integrated the disciplines of public relations and advertising, consisting of a five-part campaign executed over the course of one-year. Each component was specifically geared towards leadership executives featuring tailored content. A variety of digital vehicles supported the campaigns, including email blasts, eNewsletters and direct outreach to industry prospects. The combined campaign yielded a 347 percent growth in leads.
The Compass Awards were open to both members and non-members of the TMCA. Entries were evaluated and judged by industry professionals in 10 categories including integrated communications, single advertisement, advertising campaign, direct marketing campaign, communications collateral, publications, web-based marketing, multi-media marketing, special events and media relations. For more information on the Compass Awards or TMCA, please visit www.TMCAToday.org.
Thursday, July 22, 2010
GCG MARKETING WELCOMES SCOTT BROWN AS ACCOUNT SERVICES DIRECTOR
Fort Worth-based GCG Marketing today announces the addition of Scott Brown as account services director. In this role, Brown will manage the one of the agency’s account services teams and provide support to all of the agency’s clients, including the development of marketing strategies, presenting proposals and monitoring account processes.
“Scott brings with him a level of agency experience and leadership that will be of great benefit to the account services team,” said Neil Foster, GCG president. “He’s a forward-thinking individual whose knowledge of the digital media realm aligns with our growth strategy; we’re all looking forward to what he can bring to the agency.”
Brown joins GCG following an account supervisor position with the Dallas office of Tribal DDB Worldwide, where he worked primarily with client ExxonMobil as well as other well-known brands such as Dyson, AT&T and Pepsi. He has also worked in an account management capacity for Temerlin McClain, Verizon Communications, Inc., Publicis USA and The Loomis Agency. Brown graduated from the University of Texas with a bachelor’s degree in advertising.
Wednesday, July 14, 2010
Susan Cook Elected to AAF Central Region Chair
Fort Worth ad woman Susan Cook has been elected Central Region Chair of the American Advertising Federation (AAF). This position also holds a seat on the AAF’s national board of directors and executive committee. President and owner of COOK | A Creative Consultancy, Cook has been active in AAF on the local level for most of her professional career, on the district level for ten years and on the national level since 2005.
As Central Region Chair, Cook will preside over a coalition of five AAF districts as well as representing their interests on the national board and executive committee:
District 5 - Ohio, West Virginia, Kentucky
District 6 - Illinois, Indiana, Michigan
District 8 - North Dakota, South Dakota, Minnesota, Wisconsin
District 9 - Nebraska, Kansas, Iowa, Missouri
District 10 - Texas, Oklahoma, Arkansas, Northwest Louisiana
Cook served as president of AAF-Fort Worth (then known as the Advertising Club of Fort Worth) in 1997-98. In 2003, she received the Silver Medal Award from the club – the highest national award given at the local level to recognize outstanding leadership within the community, leadership within the winner’s company, creative ability, and contributions to the general advancement of advertising.
In 2004, Cook was elected Second Lt. Governor of the AAF’s Tenth District. She served on the district’s executive committee as Second Lt. Governor in 2004-05 and as First Lt. Governor in 2005-06. In 2006-07, she became Governor, where she established groundbreaking programs within the district, including the Innovation and Leadership in Advertising Awards program, given to companies within District 10 that exemplify excellence in four key areas of advertising: media use, employment in District 10, diversity and leadership. In her role as governor, Cook also served on the AAF’s national board of directors and Council of Governors.
In 2009, Cook received the coveted Member of the Year Award from the Tenth District. The award was given to honor her work with clubs throughout the district to strengthen the individual clubs and district as a whole.
Also in 2009, Cook was asked to fill an opening on the district’s executive committee created when the current governor resigned. She served as interim Second Lt. Governor for 10 months during 2009-10.
The American Advertising Federation, headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 226 college chapters, the AAF provides 8,000 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. Its mission is to protect and promote the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.
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