Blanchard Schaefer Advertising & Public Relations, a full service strategic marketing agency, has earned a 2010 Compass Award of Merit from the Transportation Marketing & Communications Association (TMCA). The awards recognize the best in marketing and communications within the transportation, logistics and passenger transit industries.
A winner in the “Direct Marketing Campaign” category, the agency secured the honor with a comprehensive lead generation campaign developed on behalf of ATC Logistics & Electronics (ATCLE). The campaign was a multi-channel marketing effort reinforced by educational content including white papers, case studies and webinar presentations.
“It is an honor to be recognized for work in one our agency’s core verticals,” said Ken Schaefer, president of Blanchard Schaefer. “More importantly, however, the award stems from delivering high quality work for our client. Lead generation is among the top priorities for any organization, and our innovative strategy leveraging quality content delivered through various mediums helped us achieve stellar results. We believe that hybrid campaigns such as these are extremely effective and a core strength of our agency.”
Blanchard Schaefer’s submission integrated the disciplines of public relations and advertising, consisting of a five-part campaign executed over the course of one-year. Each component was specifically geared towards leadership executives featuring tailored content. A variety of digital vehicles supported the campaigns, including email blasts, eNewsletters and direct outreach to industry prospects. The combined campaign yielded a 347 percent growth in leads.
The Compass Awards were open to both members and non-members of the TMCA. Entries were evaluated and judged by industry professionals in 10 categories including integrated communications, single advertisement, advertising campaign, direct marketing campaign, communications collateral, publications, web-based marketing, multi-media marketing, special events and media relations. For more information on the Compass Awards or TMCA, please visit www.TMCAToday.org.