Fort Worth-based GCG Marketing announces the addition of Crystal Cardwell as account executive. In this role, Cardwell will manage and promote client-agency relationships by overseeing campaign development and monitoring account processes. She will also play a key role in spearheading the agency’s business development initiatives.
Cardwell joins GCG following a position as client services manager for Studios 121, where she directed marketing initiatives, event coordination and business development. A graduate of The School for Film and TV in New York, she has also worked in Hollywood producing and promoting independent movies for Perles Films. Cardwell currently serves as a board member of the American Advertising Federation – Fort Worth.
“Crystal’s unique skill set perfectly complements our client services team,” said Neil Foster, GCG president. “Her background in video production and knowledge of diverse media types will allow us to better serve our clients, and that’s always our main goal.”
About GCG
Fort Worth, Texas-based GCG Marketing is a full-service marketing firm providing strategy and consultation, along with advertising and public relations services, to clients in the healthcare, corporate, consumer and business-to-business arenas since 1973. For more information, visit www.gcgmarketing.com or read the GCG blog at www.gcgideas.com.
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