Thursday, April 14, 2011
Surviving & Thriving in the Fundraising Jungle: How to Build a Plan that Gets Results and Won’t Drive You Crazy
Tuesday, April 26, 9:00 – 11:30 AM - Registration begins at 8:30 AM
Held at La Mancha Business Center, Building 3, 3120 Merida St., Fort Worth 76109
It’s a jungle out there. And those who learn how to successfully fundraise in a tough and changing environment win the game.
You need a plan. A strategy that will allow you to reach your goals and keep your team organized. Fundraising is marketing with an “ask” – so what you need is a killer marketing plan.
This presentation will focus on how to build a marketing plan for your organization’s fundraising. You’ll learn how the principles of marketing are the same as those for fundraising and how to build an effective plan with concrete goals, strategies and tactics. You’ll learn how to bring cash to your door and increase donor engagement at every contact point, thereby creating a perpetual circle of donation and influence.
Additionally, in today’s diverse world, it’s more important than ever to learn how to do multicultural fundraising – how to raise funds from people and groups that may be very different from you and your organization. The 2010 Census reveals just how diverse our communities are, and in order to be effective at fundraising, you need to embrace this diversity and make it work for you.
PRESENTER: KELLY McDONALD
Kelly McDonald is a marketing and advertising expert with more than 25 years of experience working with companies and brands of every size. She has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.
She is also the author of “How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers”. The first 100 people to sign up for this event will receive a complimentary copy of this easy-to-read, easy-to-understand, step-by-step guide to growing your business. Kelly will also personally sign each book!
For more information about Kelly, please visit her website http://www.mcdonaldmarketing.com/
Cost: FIC member $35 per person if your ED/CEO attends
FIC member $45 per person
The first 100 people who sign up will receive a copy of Kelly’s new book, to be released 3/22/11, “How to Market to People Not Like You.” (This is a $25 value.)
To register, please visit the FIC website www.fic-ftw.org.
Posted by AAF - Fort Worth at 7:00 AM