Local video production firm, Red Productions, took home top honors as recipient of the Best in Show award at the American Advertising Federation – Fort Worth (AAF-FW) annual ADDY® Gala Saturday night at The Ashton Depot. This is the company’s first time to receive the Best in Show award.
“We were delighted to see Red Productions win Best in Show,” said Lindsay Lee Hendon, chair of the ADDY competition for AAF-Fort Worth and marketing consultant for Skyline DFW Exhibits & Graphics. “Red Sanders and his crew have produced fabulously creative work since opening shop in Fort Worth and we look forward to the Red Productions team continuing to be a strong leader in the Fort Worth advertising community for years to come.”
The award-winning entry featured a series of trailers produced for the Lone Star International Film Festival. In addition to winning the competition’s most prestigious award, Red Productions took home seven ADDYs, including one gold, one silver and five bronzes.
Other big winners at the gala, which recognizes the year’s best in local advertising, included Concussion, which received Best in Show Print for a branding campaign for WDS Logistics and a Special Judges’ Award for a TV spot created for the Bell Helicopter Armed Forces Bowl. The agency took home the most local honors, including 18 gold, 22 silver and 26 bronze ADDYs for a total of 63 awards.
Last year’s Best in Show winner, Warren-Douglas Creative Brand Marketing, received Best in Show Electronic for its website created for Wright Brand Bacon. The agency was additionally recognized with six gold, three silver and four bronze ADDYs. Ardent Creative received Best of Identity for its Untyed logo, in addition to one gold and one silver ADDY. JO Design and Blanchard Schaefer Advertising and Public Relations were each awarded Special Judges’ Awards for the Arts Council of Fort Worth Annual Report and the Fort Worth Zoo Holiday card respectively. JO Design received one gold, two silver and three bronze ADDYs, while Blanchard Schaefer took home six gold, three silver and four bronze ADDYs.
Other notable winners included Balcom Agency with a total of 17 ADDY awards and GCG Marketing with 13.
The Student Best of Show was awarded to David Heflin of the University of North Texas. Other big winners in the student category included the following:
• Diana Tran of the University of Texas at Arlington, Student Best Brand Campaign
• Aaron Kotara of the University of North Texas, Student Best Copywriting
• Andrew Bui of the University of North Texas, Student Best Art Direction
• Kirby Sandifer of the University of North Texas, Student Special Judges’ Award
• Jordan Henderson of the University of North Texas, Student Special Judges’ Award
• Madison McDaniel of the University of North Texas, Student Special Judges’ Award
The ADDY Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. Entries awarded Gold ADDYs at the AAF-Fort Worth competition will automatically advance to the District competition to be judged alongside entries from Arkansas, Oklahoma, Louisiana and Texas. Entries winning Gold at the district level will automatically advance to the National level. With more than 40,000 entries across the country, the National ADDY competition is the advertising industry’s largest and most representative competition for creative excellence. National ADDY winners will be announced at the National Awards Show and Gala on June 4, at the Hilton San Diego Bayfront Hotel.
About American Advertising Federation – Fort Worth (AAF-FW)
American Advertising Federation – Fort Worth (AAF-FW) is an organization of advertising professionals with a common goal to encourage and enhance the education and advancement of the advertising community in Fort Worth. Formerly the Advertising Club of Fort Worth, AAF-FW celebrated its 100th anniversary in 2009. For more information, visit www.adclubfw.org.
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