The Greater Fort Worth Chapter of the Public Relations Society of America announces that on May 19, Katie Paine, a national expert on public relations measurement, will lead a half-day professional development workshop and luncheon presentation on public relations and social media metrics.
Both the workshop and the luncheon will be held at the Colonial Country Club in Fort Worth and PRSA members and non-members alike are invited to attend. For additional information, including workshop pricing, or to register for the events, visit www.fortworthprsa.org.
Paine’s morning workshop will begin at 8:00 a.m. and cover the key elements of engagement, including quantitative, qualitative and new relationship metrics. She will also discuss cost- effective measurement solutions for budget-conscious companies. Over lunch, Paine will lead a session reviewing the principles of measurement and how they apply to the new, wild world of social media. The luncheon and the workshop are sponsored by the Balcom Agency.
Paine is the CEO and founder of KDPaine & Partners LLC and author of Measuring Public Relationships: The Data Driven Communicator's Guide to Success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. For the past two decades, Paine has been providing marketers and communications professionals the tools, data and information to help them make better business decisions.