Balcom Agency Shines at Fort Worth ADDY Awards with 35 Awards and Special Judges Award

Balcom Agency earned 35 ADDY^® awards at the AAF-Fort Worth awards gala held Saturday, February 27. In addition to winning seven gold, 12 silver, and 16 bronze awards, Balcom Agency won the Special Judges’ Award for a humorous and eye-catching billboard designed for the newly-renovated Fort Worth Museum of Science & History. The billboard, which features a gaseous dinosaur, elicits a giggle with a double entendre that touts the intrigue of fossil fuels. It states simply, “Fossil Fuels. They’re a Gas.”

Balcom Agency won seven total awards for its work with the Fort Worth Museum of Science & History, including a Gold ADDY^® for its comprehensive outdoor advertising campaign for the museum’s grand opening, consisting of colorful billboards featuring humorous one-liners and playful characters.

Additional Gold ADDYs included an award for the rough-and-tumble packaging design for a new line of Justin Boots: Justin Bent Rail, whose target consumers are “rebel-without-a-cause” alt-country music lovers. A silver ADDY went to a comprehensive mixed-media campaign for Justin Bent Rail, supported vigorously through social media and involving the creation of a Web site (www.justinbentrail.com) where Justin endorsees and country music stars upload exclusive videos. The agency also won a Gold ADDY^® for its outdoor advertising campaign for Dallas’ luxury Metropolitan condominiums.