Concussion, a full-service marketing, advertising and design firm, has been chosen as agency of record for Dallas Area Rapid Transit (DART) announced Dennis Mochon, DART Assistant Vice President, Marketing and Advertising.
Concussion is also agency of record for the Fort Worth Transportation Authority (The T) and Denton County Transportation Authority (DCTA). When combined, Concussion’s transit clients make up one of the largest regional transit systems in the country.
Per the terms of the initial three-year contract, Concussion will provide a full range of marketing services including strategic planning, research, creative, media planning and placement, promotions development and interactive, among others.
According to Mochon, Concussion was selected during a rigorous agency review process based on the firm’s depth of transit industry experience and its unique approach to DART’s business. “Looking at their record with other transit properties and their plans for DART it’s clear Concussion understands us,” Mochon said. “They know how to talk to transit customers and how to engage potential riders.”
“This is not just another account win for us, it’s more of a mission” said Allen Wallach, CEO and partner of Concussion. “We believe in the power of mass transit to transform cities and make a positive impact on citizens’ lives. As the agency of record for all three of North Texas’ transit systems we plan to lead a cultural shift in how mass transit is viewed and used, and to be a part of a model regional transit marketing program for the entire nation.”
Priority projects for Concussion include promoting DART’s recently opened light rail Green Line and its subsequent phases, the Blue Line extension, the Orange Line that will run parallel with the Green Line through Downtown Dallas to Bachman Station in Northwest Dallas, and increasing system-wide bus ridership.
With the first section of the Green Line now open, plans of connecting communities far and wide are transforming into reality. This 28-mile, $1.8 billion project will bring public transportation to more people in more places. It is a clean air solution for the citizens of Pleasant Grove, Dallas, Farmers Branch and Carrollton that is expected to reduce pollutant emissions by more than 320 tons per year.
DART’s Green Line is also providing a boost to the local economy. Looking at the big picture, the DART Rail System is responsible for $7 billion in current, planned and projected transit-oriented development. The Green Line expansion plays a part in this and includes large and visible projects such as Ambrose at Baylor University Medical Center Station and Cityville at Southwestern Medical District/Parkland Station.
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