THE HONDO GROUP ADDS TEAM MEMBERS

The Hondo Group, a Fort Worth-based marketing communications company, is pleased to announce that Brenda Cavanaugh has joined their team as assistant account executive in the Darlington, Wisconsin office. In addition, two student interns will serve as assistants in the Fort Worth, Texas office.

Brenda Cavanaugh is as comfortable working with cattle on a dairy farm as she is developing tactics in a marketing meeting. Her writing skills and marketing know-how, combined with her driven work ethic and down-to-earth personality allow Brenda to provide unmatched public relations and advertising campaigns to clients. At Hondo, Cavanaugh handles day-to-day marketing and public relations efforts for StollerUSA and new business initiatives in the Ag and dairy industries. While attending college, Cavanaugh built an extensive portfolio through various internships in advertising, public relations and news writing. Prior to joining The Hondo Group, Cavanaugh served as the marketing services director at Accelerated Genetics and as an advertising sales consultant for The Country Today. Cavanaugh is a graduate of University of Wisconsin-River Falls, where she earned Bachelor of Science degrees in agricultural marketing communications and dairy science.

Jennifer Poyner will fill the role of graphic design intern. This position involves exploring the design process from concepting to taking a job to press. Poyner will learn internal agency procedures and will have the opportunity to put her creative ideas to work for specific projects. She will get experience in graphic design duties including creation of logos, newspaper ads, Web-based advertising, posters, and other marketing and collateral materials. Poyner is a senior graphic design major at Texas Women’s University.

Kristen Malone will serve as marketing and copywriting intern. Her duties include writing headlines and body copy for print, broadcast and Web-based advertisements, as well as drafting press releases and putting together publicity recaps. She will also be involved in the coordination of other account service, public relations and marketing activities for company clients. Malone is a senior Advertising/Public Relations major and studio art and English minor at Texas Christian University.

“We are ecstatic to have Brenda as the newest member of our team. Her experience and wealth of agriculture knowledge rounds out our team and brings a unique perspective to client accounts," said Lynn Balinas, president of the Hondo Group. “We also welcome Kristen and Jennifer with their fresh perspectives in marketing efforts, especially Web 2.0 and social networking campaigns. We expect great things from their assistance with client projects.”  

The Hondo Group, a Fort Worth-based marketing communications company, is dedicated to providing clients with new strategic branding processes and procedures, and new products and technologies. The company represents clients in a variety of areas including agriculture, real estate, professional services, technology, healthcare, life sciences and green marketing and sustainable business strategies. As a full service agency, The Hondo Group helps clients close the marketing loop between great products and satisfied consumers. For more information, please visit www.hondogroup.com.