Wednesday, June 17, 2009
Leader, agency principal, mentor, industry advocate, educator, counselor, humorist and guru. These are all terms used to describe Jim Stuart in his advertising career.
Tuesday, June 16, 2009
Join us for an information-packed tour of THE most powerful and popular page design software on the market today. Tips and techniques from beginning to advanced will be covered in two fast-paced sessions. There will also be a segment in the evening when you can reinforce what you learned during the day by bringing your own laptop and practicing with hands-on assistance from the instructor.
Wednesday, July 22, 2009 • 9:00 AM - 7:00 PM
International Plaza Bldg
4055 International Plaza
Second Floor Training Room
(Near intersection of Hulen and I-20)
Fort Worth, TX 76109
By Monday, July 20, 2009
ABOUT THE PRESENTER:
Dusty Crocker, PhD
Assistant Professor of Graphic Design, TCU
Dusty Crocker has worked in graphic arts since the early 1980s as a freelance artist and creative director of his own firm. Clients have included Hewlett Packard, Ocean Pacific, HCA, Harcourt Brace, among others. He has conducted hundreds of workshops on visual communication, prepress, and software throughout North America, the UK, and Australia and has consulted with and trained design departments at Coca Cola, Pearson Learning, the US Army, the Social Security Administration, Sam’s Clubs, McGraw Hill and many others.
Dusty holds a Master of Arts in Advertising Design from Syracuse University and a PhD in Instructional Design. In addition to teaching courses in Adobe software for TCU, Dusty designs and teaches online software courses for the Graphic Design Program at the Art Institute of Pittsburgh Online.
EECU (Fort Worth, TX) has been honored with an "Award of Excellence",
the highest honor in the 15th Annual Communicator Awards, which is
overseen and sanctioned by the International Academy of the Visual Arts,
in the Commercials - Production/Original Music category. The Gold Award
was won for EECU by Julius Dobos, who conceptualized, and composed
original music score for the retro-themed "green" auto loan radio
commercial, titled "Walk", which aired on KSCS and WBAP in 2008. Julius
is responsible for EECU's advertising production and creative, and is
the founder of The Creative Shop, an award-winning original music &
audio production company.
The International Academy of the Visual Arts is an invitation-only body
consisting of top-tier professionals from a "Who's Who" of acclaimed
media, communications, advertising, creative and marketing firms. IAVA
members include executives from organizations such as Alloy, Brand week,
Coach, Disney, The Ellen DeGeneres Show, Estee Lauder, Fry Hammond Barr,
HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby's Institute of Art,
Victoria's Secret, Wired, and Yahoo! Entries are scored on a ten-point
scale by the judges. The Award of Excellence, the Academy's highest
honor, is given to those entries whose ability to communicate puts them
among the best in the field. Excellence Winners receive a score of 9.0
Click here to listen to "Walk"
Click here to see the winners
Monday, June 15, 2009
Join AAF-FW to hear the latest trends in the industry, see recent Obie winners and learn how even outdoor is going green.
Outdoor advertising has been around as long as advertising itself, but the old medium is showing new life. In fact, as digital, video and wireless technologies redefine the sector over the next few years, out-of-home will rank second only to Internet advertising in ad spending growth. Unlike TV or radio, out-of-home advertising is immune to channel or Web surfing and digital and video technologies are making the medium more compelling and effective.
Sine 1999, Stephen Freitas has been the Chief Marketing Officer for the Outdoor Advertising Association of America (OAAA), the leading trade association representing the outdoor medium. In his role, Mr. Freitas is an industry spokesman who advances the business of outdoor advertising with education and advocacy throughout corporate America. He joined OAAA after spending 10 years developing high-profile marketing programs for Clear Channel Communications and Eller Media Company. As senior vice-president of marketing, Mr. Freitas was responsible for global branding, advertising, research, public relations and corporate communications, in addition to being heavily involved with business development initiatives. Prior to joining the outdoor advertising industry, Mr. Freitas worked as a media planner at two San Francisco agencies. Before that, he worked at Chevron, USA for eight years. Mr. Freitas holds an M.B.A. in marketing and advertising. He graduated from the University of California, Berkeley, with two Bachelor of Arts degrees.
June 17, 2009 from 11:45 a.m. to 1 p.m.
2201 N Commerce St
Fort Worth, TX 76106
Executive Member: Included with dues
Non Member: $35
Professional Member of Member of Another AAF Club: $20
by noon, June 16, 2009
View event summary and register by clicking HERE.
Red Productions loves to partner with other creative agencies to help fulfill or collaborate on a vision. They can handle a project from concept to creation or come in on an existing campaign to bring a video project to life.
You can check out the new reel by clicking here, or visiting http://www.vimeo.com/4868475.
Red Productions is a full-service film and video production company in the DFW Metroplex. For further information visit our website www.redproductions.com, we can be reached at 817.810.0777 or email@example.com.
Tuesday, June 9, 2009
The agency won the awards for an “Oh My! Pink Eye!” patient game for ALCON®, the world’s leading eye care company, and a website designed for REAL School Gardens, a nonprofit organization that works with elementary schools to design and install gardens that inspire learning (www.realschoolgardens.org).
“It’s a proud day for the Balcom Agency and the Fort Worth creative community to be represented at the national ADDYs,” said agency president, Stuart Balcom. “We are fortunate to be working with clients whose standards are also at the highest level, who understand the importance of great design, whether a Web site, ad campaign, or product roll-out.”
The “Oh My! Pink Eye!” children’s game educates parents about conjunctivitis while also promoting VIGAMOX® solution*, a topical antibiotic for the treatment of pink eye. Senior Art Director Holly Aguilar’s pink little maze recalls the toys we all played with as children – the little toys containing tiny balls that you roll around until they drop into the right holes. Carol Glover served as the project’s creative director and copywriter and Lynne Swihart managed the production.
The REAL School Gardens’ beautiful Web site features illustrations of fluttering butterflies, laughing children and flourishing gardens by Leigh Wells. Balcom’s Brian Blankenship, Kobee King and other staff masterminded the site’s design and functionality. Janimation animated the opening sequence and Debra Morrow wrote the original copy.
With over 60,000 entries annually, the ADDY® Awards are the world's largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.
The American Advertising Federation, a not-for-profit industry association conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
About the Balcom Agency
Founded in 1993, the Balcom Agency is a full-service shop built on innovation and agility. With core competencies in advertising, interactive and public relations, Balcom delivers marketing, communications and social media solutions for today’s rapidly changing marketplace. Local, regional and national clients include ALCON®, Barnett Shale Energy Education Council, Healthpoint, iMapWeather, JP Morgan, Justin Boots, Neeley School of Business at TCU, Norman Regional Health System, REAL School Gardens, Southwest Bank, Texas Health Resources and Tony Lama. Visit www.balcomagency.com to learn more.
• Licensed to Alcon, Inc. by Bayer Schering Pharma AG
Monday, June 8, 2009
Balcom Agency represented at prestigious Dallas Society for Visual Communications (DSVC) 2009 Dallas Show
The three pieces to be on display are an “Oh My! Pink Eye!” patient education game designed for ALCON®, a website created for REAL School Gardens, and an issue of the DSVC newsletter, Rough Times.
“It is an honor to be recognized by The Dallas Society of Visual Communications,” said agency president, Stuart Balcom. “Winning recognition is always wonderful, but even better is helping our clients reach their business goals with exceptional work.”
The “Oh My! Pink Eye!” children’s game educates parents about conjunctivitis while also promoting VIGAMOX® solution*, a topical antibiotic for the treatment of pink eye. Senior Art Director Holly Aguilar’s pink little maze recalls the toys we all played with as children – the little toys containing tiny balls that you roll around until they drop into the right holes. Carol Glover served as the project’s creative director and copywriter, and Lynne Swihart managed the production.
The Balcom Agency also created a website for REAL School Gardens, a nonprofit organization that works with elementary schools to design and install gardens that inspire learning (www.realschoolgardens.org). The site’s introduction features illustrations by Leigh Wells of fluttering butterflies, laughing children and flourishing gardens. Balcom’s Kobee King and other staff masterminded the site’s design and functionality. Janimation animated the opening sequence and Debra Morrow wrote the original copy.
The fall 2008 issue of Rough Times magazine, DSVC’s own tabloid-style newsletter, will also be on display at the Dallas Show. Mick Swindall, Kobee King and Holly Aguilar led Balcom’s design team to create a bold, playful layout that became one of the publication’s most popular issues.
Winners of the DSVC 2009 Dallas show will be announced at an awards banquet June 6 at The Women’s Museum in Fair Park.
Friday, June 5, 2009
Concussion High Impact Communications recently unveiled The-T.com, a new user-friendly website designed to make riding The T even easier.
“Concussion worked with us to bring The-T.com up-to-date in regard to functionality and design, enhancing the over-all user experience,” said Richard Maxwell, assistant vice president of marketing for The T.
New functionalities on The-T.com include an interactive system map, commuter alerts and step-by-step directions on how to ride The T.
The interactive system map, powered by Google Maps, allows visitors to view all routes serviced by The T, select their destination, and then view details of the route that will take them where they want to be. Commuter alerts are located on the top of each page and immediately inform visitors of The T’s most current activities. And, for public transportation beginners, the site even offers step-by-step directions on how to ride The T.
The purpose of the new design is to help visitors quickly find the information they need without devoting too much time to searching.
The new website also includes detailed information about each of The T’s services such as carpool, vanpool, bus, mobility-impaired transportation service (MITS), the Trinity Railway Express (TRE), and the new Southwest- to- Northeast rail corridor.
While the new website touts major improvements, The T is looking to add even more functionality to the site in the near future.
Concussion is a full-service advertising, marketing and public relations firm based in Fort Worth, Texas. The agency has almost 60 professional staff members and bills approximately $24 million annually. Concussion handles a client list that includes casinos, commercial and residential real estate development, energy and natural gas, and consumer packaged goods. For more information, visit www.concussion.net.