Join AAF-FW to hear the latest trends in the industry, see recent Obie winners and learn how even outdoor is going green.
Outdoor advertising has been around as long as advertising itself, but the old medium is showing new life. In fact, as digital, video and wireless technologies redefine the sector over the next few years, out-of-home will rank second only to Internet advertising in ad spending growth. Unlike TV or radio, out-of-home advertising is immune to channel or Web surfing and digital and video technologies are making the medium more compelling and effective.
Sine 1999, Stephen Freitas has been the Chief Marketing Officer for the Outdoor Advertising Association of America (OAAA), the leading trade association representing the outdoor medium. In his role, Mr. Freitas is an industry spokesman who advances the business of outdoor advertising with education and advocacy throughout corporate America. He joined OAAA after spending 10 years developing high-profile marketing programs for Clear Channel Communications and Eller Media Company. As senior vice-president of marketing, Mr. Freitas was responsible for global branding, advertising, research, public relations and corporate communications, in addition to being heavily involved with business development initiatives. Prior to joining the outdoor advertising industry, Mr. Freitas worked as a media planner at two San Francisco agencies. Before that, he worked at Chevron, USA for eight years. Mr. Freitas holds an M.B.A. in marketing and advertising. He graduated from the University of California, Berkeley, with two Bachelor of Arts degrees.
WHEN:
June 17, 2009 from 11:45 a.m. to 1 p.m.
WHERE:
"La Puertita"
2201 N Commerce St
Fort Worth, TX 76106
FEE:
Executive Member: Included with dues
Non Member: $35
Professional Member of Member of Another AAF Club: $20
Student: $15
RSVP:
by noon, June 16, 2009
View event summary and register by clicking HERE.
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