Concussion High Impact Communications recently unveiled The-T.com, a new user-friendly website designed to make riding The T even easier.
“Concussion worked with us to bring The-T.com up-to-date in regard to functionality and design, enhancing the over-all user experience,” said Richard Maxwell, assistant vice president of marketing for The T.
New functionalities on The-T.com include an interactive system map, commuter alerts and step-by-step directions on how to ride The T.
The interactive system map, powered by Google Maps, allows visitors to view all routes serviced by The T, select their destination, and then view details of the route that will take them where they want to be. Commuter alerts are located on the top of each page and immediately inform visitors of The T’s most current activities. And, for public transportation beginners, the site even offers step-by-step directions on how to ride The T.
The purpose of the new design is to help visitors quickly find the information they need without devoting too much time to searching.
The new website also includes detailed information about each of The T’s services such as carpool, vanpool, bus, mobility-impaired transportation service (MITS), the Trinity Railway Express (TRE), and the new Southwest- to- Northeast rail corridor.
While the new website touts major improvements, The T is looking to add even more functionality to the site in the near future.
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ABOUT CONCUSSION
Concussion is a full-service advertising, marketing and public relations firm based in Fort Worth, Texas. The agency has almost 60 professional staff members and bills approximately $24 million annually. Concussion handles a client list that includes casinos, commercial and residential real estate development, energy and natural gas, and consumer packaged goods. For more information, visit www.concussion.net.
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