Monday, June 8, 2009

Balcom Agency represented at prestigious Dallas Society for Visual Communications (DSVC) 2009 Dallas Show

The Dallas Society of Visual Communications (DSVC) chose three pieces of creative work produced by Fort Worth’s Balcom Agency to showcase at its 2009 Dallas Show this weekend.
 
The three pieces to be on display are an “Oh My! Pink Eye!” patient education game designed for ALCON®, a website created for REAL School Gardens, and an issue of the DSVC newsletter, Rough Times.

“It is an honor to be recognized by The Dallas Society of Visual Communications,” said agency president, Stuart Balcom. “Winning recognition is always wonderful, but even better is helping our clients reach their business goals with exceptional work.”

The “Oh My! Pink Eye!” children’s game educates parents about conjunctivitis while also promoting VIGAMOX® solution*, a topical antibiotic for the treatment of pink eye.  Senior Art Director Holly Aguilar’s pink little maze recalls the toys we all played with as children – the little toys containing tiny balls that you roll around until they drop into the right holes.  Carol Glover served as the project’s creative director and copywriter, and Lynne Swihart managed the production.

The Balcom Agency also created a website for REAL School Gardens, a nonprofit organization that works with elementary schools to design and install gardens that inspire learning (www.realschoolgardens.org).  The site’s introduction features illustrations by Leigh Wells of fluttering butterflies, laughing children and flourishing gardens. Balcom’s Kobee King and other staff masterminded the site’s design and functionality. Janimation animated the opening sequence and Debra Morrow wrote the original copy. 

The fall 2008 issue of Rough Times magazine, DSVC’s own tabloid-style newsletter, will also be on display at the Dallas Show. Mick Swindall, Kobee King and Holly Aguilar led Balcom’s design team to create a bold, playful layout that became one of the publication’s most popular issues.

Winners of the DSVC 2009 Dallas show will be announced at an awards banquet June 6 at The Women’s Museum in Fair Park.

No comments: