Balcom Agency makes its mark at the national ADDY Awards, landing Silver ADDYs® for both an ALCON® patient education game and a website designed for REAL School Gardens
The agency won the awards for an “Oh My! Pink Eye!” patient game for ALCON®, the world’s leading eye care company, and a website designed for REAL School Gardens, a nonprofit organization that works with elementary schools to design and install gardens that inspire learning (www.realschoolgardens.org).
“It’s a proud day for the Balcom Agency and the Fort Worth creative community to be represented at the national ADDYs,” said agency president, Stuart Balcom. “We are fortunate to be working with clients whose standards are also at the highest level, who understand the importance of great design, whether a Web site, ad campaign, or product roll-out.”
The “Oh My! Pink Eye!” children’s game educates parents about conjunctivitis while also promoting VIGAMOX® solution*, a topical antibiotic for the treatment of pink eye. Senior Art Director Holly Aguilar’s pink little maze recalls the toys we all played with as children – the little toys containing tiny balls that you roll around until they drop into the right holes. Carol Glover served as the project’s creative director and copywriter and Lynne Swihart managed the production.
The REAL School Gardens’ beautiful Web site features illustrations of fluttering butterflies, laughing children and flourishing gardens by Leigh Wells. Balcom’s Brian Blankenship, Kobee King and other staff masterminded the site’s design and functionality. Janimation animated the opening sequence and Debra Morrow wrote the original copy.
With over 60,000 entries annually, the ADDY® Awards are the world's largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.
The American Advertising Federation, a not-for-profit industry association conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.
About the Balcom Agency
Founded in 1993, the Balcom Agency is a full-service shop built on innovation and agility. With core competencies in advertising, interactive and public relations, Balcom delivers marketing, communications and social media solutions for today’s rapidly changing marketplace. Local, regional and national clients include ALCON®, Barnett Shale Energy Education Council, Healthpoint, iMapWeather, JP Morgan, Justin Boots, Neeley School of Business at TCU, Norman Regional Health System, REAL School Gardens, Southwest Bank, Texas Health Resources and Tony Lama. Visit www.balcomagency.com to learn more.
• Licensed to Alcon, Inc. by Bayer Schering Pharma AG
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