Join AAF-FW at the May luncheon

Digital Engagement Scorecard: What's Your Score?
Speaker: Leland Harden, co-author of "Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty"

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Guest speaker Leland Harden, online marketing pioneer and co-author of the popular book “Digital Engagement: Internet Marketing That Captures Customers and Builds Intense Brand Loyalty”, will give us an overview of how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools we need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Leland will show us how to:

• stop burning money on web advertising campaigns that don't deliver.
• tweak websites to improve conversions and traffic flow.
• master proven strategies for consumer-generated media to generate buzz and improve brand recognition.

Leland Harden is currently the vice president of institutional advancement at Hardin-Simmons University in Abilene, Texas. His team has led the way in using online video, YouTube, iTunes, blogging, and social networking to reach their youth target market, the most digitally engaged demographic segment on the planet.

Harden began his career in the online business in 1985 as an account executive with DataTimes. He then was recruited to help launch Medialink in New York City, building from start-up to the world’s largest distributor of video public relations materials. Next, he moved to San Francisco to launch Digital Conference Television, a national video conferencing firm. He then co-founded Cybernautics. After successfully merging Cybernautics with USWeb, he co-founded GiftCertificates.com. Mr. Harden is an internationally recognized authority on online marketing and promotion.

WHEN
Wednesday, May 20th, 11:45 AM  - 1:00 PM
 
WHERE
Joe T. Garcia's "La Puertita"
2201 N. Commerce St.
Fort Worth, TX 76164
 
FEES
Member - $20.00
Non-Member - $35.00
Student - $15.00