JODESIGN GOES PINK

Firm Selected as Marketing & Public Relations Agency for

Susan G. Komen for the Cure’s^® Tarrant County Affiliate

JODesign, a Fort Worth-based, full-service marketing communications firm, announced today its selection as the marketing and public relations agency of record for Susan G. Komen for the Cure’s® Tarrant County Affiliate.

JODesign has handled the Tarrant County affiliate’s graphic design needs since 2007. In their expanded role, JODesign will produce marketing materials, as well as handle public relations and overall strategic planning efforts for the organization. The ultimate goal is to expand race participation, increase donations and heighten awareness of the prevention and treatment programs funded by the affiliate. Additionally, JODesign will serve as a silver sponsor of the 2010 Tarrant County Race for the Cure^®.

“We’ve worked with JODesign in the past, and their work has always been of the highest quality,” said Anne Greenhill, executive director of Susan G. Komen for the Cure Tarrant County. “Working with JODesign in an expanded capacity will allow us to tell even more women about Komen’s mission of curing, treating and preventing breast cancer, and in turn help us to raise donations to fund these efforts.”

Komen Tarrant County is one of the foremost charitable organizations in North Texas. Operating with a limited full-time staff and hundreds of volunteers, Komen has raised millions of dollars for treatment of breast cancer and research toward its cure. In the last year alone, Komen Tarrant County has donated almost $1.6 million in grants to help women prevent and treat breast cancer.

“We are excited to play a larger role for Komen Tarrant County and Race for the Cure,” said Jennifer Henderson, founder and president of JODesign. “Komen’s mission is important to everyone, not just women, and it’s an honor for us to work with an organization that does so much for our community.”

About JODesign

JODesign, a Fort Worth-based, full-service marketing communications firm, was founded by Jennifer Oliver Henderson in 1998. An award winning ad design, marketing and public relations agency, JODesign delivers fresh ideas, solid concepts and proven results. The firm’s mission is two-fold – deliver great work and build a solid and lasting relationship with each client.. Clients have included Baylor All Saints, Kelly Hart & Hallman, Giant Screen Cinema Association, Texas Wesleyan University, Worthington National Bank, Orasi, Goodwill International of Fort Worth and more. For additional information on JODesign, please visit www.creativejo.com.

About Susan G. Komen For the Cure^® and the Tarrant County Affiliate

Susan G. Komen for the Cure^®, the global leader of the breast cancer movement, has invested more than $1 billion since inception in 1982. The world’s largest grassroots network of breast cancer survivors and activists, they work together to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Susan G. Komen Race for the Cure, and generous contributions from partners, sponsors and fellow supporters, Susan G. Komen for the Cure has become the largest source of non-profit funds dedicated to the fight against breast cancer in the world.

Susan G. Komen for the Cure Tarrant County is one of many national affiliates of the parent organization. Chartered in May of 1992 by Rozanne Rosenthal, in honor of her close friend and three-time breast-cancer-survivor Joan Katz, the Tarrant County affiliate uses 75 percent of all money raised to fund treatment and prevention projects for women in Tarrant County. The first Komen Tarrant County Race for the Cure was held in 1992 and had 1,800 participants. Today, the organization boasts more than 20,000 participants each year, and serves as the largest 5K race in the county. To date, Komen Tarrant County has raised more than $12 million for breast cancer treatment, prevention and research. For more information on Komen Tarrant County, please visit www.komentarrant.org.