Magazine Day 08 Sorts Out Role of Magazines in Down Economy

The AAF-Fort Worth's annual Magazine Day will be the focus of the August Meeting. In addition to our outstanding speaker, Dom Rossi of Magazine Publishers of America, we will have representatives from 12 area publications to provide sample copies, information about their publications and more. Be sure to join us EARLY - at 11:00 a.m. - on August 20 at Joe T. Garcia's for this always sold-out event!

About Dom Rossi's presentation: A soft economy changes a lot of the rules in media and marketing. “Marketplace momentum” which we all have benefited from for the last six years is no longer an ally as consumers re-trench. In their minds “What I need” begins to trump “What I want” and most recognized brands start to feel the pain.

Utilizing a “media neutral” format, this presentation looks at media mix in a soft economy, and what has to be done to help nudge consumers back into a “What I want” consumption frame of mind. In a typical purchase funnel we call that nudge the “Persuasion Red-Zone”. It’s driven by two critical performance metrics; “Purchase Intent” and “Drive to web”. Based on close to $10 million in advertiser funded “cross-media” ROI research that includes TV, Magazines and On-line, the presentation will examine what media play what roles in a purchase funnel, with special attention being paid to the “Red-Zone”. Because the numbers are allowed to speak for themselves, there are no media winners or losers, but there are some media mandates that will absolutely begin to emerge.

If you agree with the pundits that getting the mix right is the most critical aspect of media planning today, you will want to see this presentation.

We'll also get to see the Kelly Awards Video - the best in magazine advertising from last year.

Prior to (and probably after) the meeting, you'll have an opportunity to visit with our sponsors about the publications and opportunities they offer in their own magazines.

There will also be free Magazine Day t-shirts for the first 80 PAID registrants for this program, compliments of Rosa's Cafe - Texas.

Thanks to our sponsors for this program: Magazine Publishers of America, The Star-Telegram, Fort Worth, Texas Magazine, Parker County Today, Fort Worth Key Magazine and Branch Smith Publications. Business Week - Austin, D Magazine and Meredith Publications.