Tom Joyner, Southwest Airlines and an Engaged Consumer Base:

A study of the fundamentals of forming a culturally relevant strategic business partnership that is mutually beneficial for broadcasters and advertisers

Join us on Wednesday, October 21 for a special diversity and inclusion edition of AAF's From the Source Web Seminar Series. This special From the Source is brought to you by the American Advertising Federation and the National Association of Broadcasters (NAB).

Wednesday, October 21, 2009, 1:00 p.m. CST REGISTER NOW

Tom Joyner, Southwest Airlines and an Engaged Consumer Base

Presented by:

Oscar Joyner, COO/President


Reach Media Inc./Tom Joyner Morning Show


Raquel Daniels, Sr. Account Director, African American Marketing


Camelot Communications

Reach Media Inc./Tom Joyner Morning Show COO/President Oscar Joyner and Camelot Communications, Sr. Account Director, African American Marketing Raquel Daniels discuss the essentials that have lead to a long standing culturally relevant strategic partnership between the Tom Joyner Morning Show and Southwest Airlines. The Web seminar will focus on:

• The mutual value generated by the relationship of industry innovators, Joyner, southwest Airlines and their media agency Camelot Communications
• Identifying the development of the partnership
• The objectives to reach the African American consumer in relevant environment; measure of success; and ideas that have expanded the business for both parties

The presentation will identify groundbreaking ideas, cross-platform & grassroots marketing centered on a strong radio show, a changing business marketplace and mutual respect within a partnership. Learn about the resources you have, the relationship a client/agency thrives on and delivering value to the audience as a desired consumer.

GCG MARKETING WELCOMES KALYN BALDWIN AS COMMUNITY DEVELOPMENT COORDINATOR

Fort Worth-based GCG Marketing announces the addition of Kalyn Baldwin as community development coordinator. In this role, Baldwin will support new business development through community outreach initiatives, along with monitoring and launching social media strategies.

“Kalyn has a solid understanding of social media and the ways it can be leveraged for marketing initiatives,” said GCG president Neil Foster. “We saw this potential in her as an intern, and we couldn’t be more pleased to bring her on as an employee.”

Prior to joining GCG as an intern in September 2008, Baldwin held an internship at Starr Tincup. A Nebraska native, Baldwin is currently a senior at Texas Christian University, where she serves as president of the TCU Ad Association.

Blanchard Schaefer Hires Alexander Pierce as Junior Art Director

Blanchard Schaefer Advertising & Public Relations (BSAPR), an award-winning strategic marketing services firm, has named Alexander Pierce as junior art director. His work will focus on the agency’s roster of local, regional and national consumer and business-to-business clients.

“Developing emerging talent has always been a priority for our agency,” said Ken Schaefer, president of BSAPR. “With his unique style and diverse background, Alex brings the kind of ability to our team that we’ll be able to nurture while he produces thought-provoking concepts. His excitement and enthusiasm is extremely refreshing, and will be an immediate benefit to our clients.”

A 2009 cum laude graduate of the University of Texas at Arlington with a bachelor’s degree of fine arts in visual communication, Pierce is experienced in a variety of formats including print, identity and web design. He earned a first place American Design Award in 2008, and was a published student winner in the 2008 Creativity Awards Annual.

Pierce was also a member of the Alpha Chi Honor Society and served as president of the Organization of Visual Communicators.

About Blanchard Schaefer Advertising & Public Relations
Blanchard Schaefer Advertising & Public Relations, an award-winning strategic marketing services firm, offers a full array of advertising and public relations expertise and services with a focus in the healthcare, supply chain and logistics, health and beauty, multi-location/franchise, and technology verticals. Its client-tailored strategic marketing services include proficiency and innovation in research, identity/collateral development, branding, creative, media placement, news generation/dissemination, media relations and trade show and speaking engagement coordination. Based in Arlington, Texas, Blanchard Schaefer serves clients across the United States. For more information, visit www.bsapr.com <http://www.bsapr.com> .

Assembling Forces

By Glint Advertising

We understand that partnering with businesses that share our passion and commitment to clients and our industry can help us both become uniquely positioned to secure better opportunities. Jointly, with expanded capabilities, a greater market reach, and diversity in skill sets, we can provide a broader and deeper range of advertising and marketing solutions to meet clients’ needs and increase profits. Not to mention the opportunities that only larger firms can leverage.

Certainly how we begin our dialogue will be dependent on mindset and the business model of any interested company who sees potential in such an alignment. We feel it is worth a conversation between Glint and anyone who believes in this approach to see if there are benefits to joining forces.

If you are, or know of a company or group of individuals that might be interested in coming out of this economy with a stronger presence in the advertising industry, perhaps it’s worth a discussion on how we might work together to do just that. We're ready to ignite a change in the way we race to gain market share. Call me directly, Craig Lloyd, President of Glint, at 817-616-0320 if you would like to discuss our future.

You can learn more about us by following our social media discussions on the links provided below. Or, go to our website at www.glintadv.com to read about our approach to advertising and business.

Ready to Learn More about Interactive/Social Marketing?

Take the mystery out of going from offline to online with area interactive marketing experts. Join us for a day-long workshop organizes by AAF-Fort Worth. Attend large group sessions on social media, user experience and paid search. Or, visit smaller workshops on media planning and buying and designing for the web. Be sure to join us for lunch and our roundtable discussion with the experts.

WHEN:

Friday, October 16, 2009

9 a.m. to 5 p.m.

WHERE:

International Plaza Building

4055 International Plaza (near the intersection of Hulen and I-20)

Fort Worth, TX 76109

RSVP

Wednesday, October 15, 2009

FEE

EVENT SUMMARY

EVENT AGENDA

Red Productions on the Cowboys’ Jumbotron

Little did they know, the one hundred thousand people that filled Cowboys Stadium Sunday not only got to be a part of the first game in the new stadium, but also the debut of a Red Productions video on the largest screen in the world. Through a charitable partnership with Happy Hill Farm Academy, Red Productions has built a repertoire of high impact videos featuring the Dallas Cowboys.

Three season opener videos debuted at the Flowserve Dallas Cowboys Kickoff Luncheon on September 3rd before being showcased on the massive 60-yard screens in the new stadium. Sam Parnell, editor for Red Productions, had the opportunity to be at the game to see the video on the jumbotron. “It was really exciting to see our work up on that giant screen. Fellow Cowboys fans surrounded me, and they were all screaming, counting down with the video and taking pictures of the screen. It was pretty surreal,” said Parnell.

This milestone came exactly one year to the date after a Red Productions commercial screened on one of the largest venues in Times Square – the NASDAQ Tower. The Dallas Regional Chamber’s Technology Business Council was in NYC to preside over a NASDAQ Closing Bell Ceremony and their 30-second spot was played during the last hour of the market.

To see the videos you can visit the Cowboys Portfolio on our website at http://www.redproductions.com/portfolio/cowboys.

To read the press release from last year’s Times Square debut, you can click here, http://www.redproductions.com/news/article/27.

IT'S THAT TIME OF YEAR!

ADDY^® Afterhours
October 7, 2009

Time to start thinking about the Addy’s again and we know just the thing to get you in that frame of mind…ADDY Afterhours

Join us for drinks and appetizers at:

The Vault – Tower Room

525 Taylor Street

Fort Worth, 76102

Wed., October 7, 2009

6:00-7:30 p.m.

We’ll feature the winners reel from the 2009 National ADDY® Awards on the flat screens to get you thinking about your submissions for the 2010 Fort Worth ADDYs. Early submission is in December!

All of that thinking requires sustenance, so we’ll provide appetizers and The Vault is offering Happy Hour priced drinks.

FEES - Member - $17.00; Non-Member - $20.00

REGISTER NOW

Ads That Shouldn't Have Run

Could the ads you create for your clients cost you money? Imagine, a meeting with a lawyer that won't cost you money! It could, however, save you money, clients, headaches and visits from attorneys.

Jim Astrachan of Astrachan Gunst Thomas presents an informative and entertaining program that educates advertising and marketing professionals on the legal dangers of advertising.

WHEN - Wednesday, October 21st, 11:45 AM - 1:00 PM

WHERE - Joe T. Garcia's "La Puertita"
2201 N. Commerce St. Fort Worth, TX 76164

FEES - Member - $20.00; Non-Member - $35.00; Student - $15.00

REGISTER NOW

Change of Plans Part II

Due to the weather, the volleyball tournament scheduled for tomorrow has been re-scheduled for October 10. You can register for the October 10 tournament by clicking here.

Change of Plans for Saturday

Due to unforeseen circumstances, the Reunion Party planned for this Saturday at 8 p.m. has been canceled. We apologize for any inconvenience and, if you have already registered, your monies will refunded. Please stay tuned for our other upcoming event announcements.

The volleyball tournament is still taking place and you can register by clicking here. Your participation is key to providing an education for advertising students. We look forward to seeing you on the court this Saturday!

Super Ad Swag!

Visit Café Press for some Super Ad Swag – ringer tees, trucker hats and even something for the kiddos. Order yours today!

WARREN DOUGLAS POWERS UP FIRST-EVER NATIONAL TV SPOTS FOR ALLIED ELECTRONICS

Warren Douglas Creative Brand Marketing has released a media preview of the first of two national television commercials for Allied Electronics Inc. The :30 and :15 second efforts are set to begin airing nationwide next week, and are the company’s first-ever TV spots.

The preview is available for viewing by members of the media at the following link: http://www.warrendouglas.com/alliedtv.html

“Allied approached us with a very simple request,” said Steve Hanthorn, Warren Douglas’ Creative Director, “They wanted to shake up their industry by entering an arena rarely trafficked by electronic component suppliers: television. Of course we were very happy to oblige.”

The first commercial, entitled “The Engineers,” features two electrical engineers locked in a debate over which is better, the more “old school” Allied catalog or the immediate-response Allied website. When they’re unable to reach a consensus agreeably, things are settled in an unexpectedly humorous way.

“Allied’s primary consumer targets are smart, savvy professionals who aren’t easily impressed. We needed to grab them with something they could relate to, but was also uniquely amusing. We believe these ads accomplish just that,” said Hanthorn.

Allied Electronics’ Marketing Director Elisa Weber expressed the company’s appreciation for the final product: “We couldn’t be more pleased with how the spots from Warren Douglas have turned out – I can honestly say they’ve exceeded our wildest expectations.

“We can’t wait to see how our industry reacts … we think they’ll be pleasantly surprised!”

Fort Worth’s Red Productions was tapped for filming, editing and posting duties on the project, with Greg Beauchamp handling director’s chores and studio owner Red Sanders acting as producer.