Blanchard Schaefer Advertising & Public Relations Makes New Hires To Support Growing Client Roster

Blanchard Schaefer Advertising & Public Relations® (BSAPR), a full-service, integrated strategic marketing services firm, is proud to announce the addition of Bailey Lang as Advertising Account Coordinator and Kristin Moreno as Public Relations Account Coordinator. Lang and Moreno will support BSAPR’s growing roster of accounts and projects.
 
“This is an exciting time for Blanchard Schaefer. We’ve consistently grown, and to better serve our clients we’ve added two new positions that open the door for more clients and more projects while still delivering exceptional work that is synonymous with our brand,” Ken Schaefer, Blanchard Schaefer president, said.
 
Lang will work closely with clients including EmCare, JPs Health Network, Freeman, Fort Worth Zoo and The Coffee Bean & Tea Leaf. “BSAPR has a unique culture and team atmosphere that provides the opportunity to work with a wide-array of clients. I look forward to jumping in with both feet to provide clients with strategic marketing initiatives that benefit their businesses,” Lang stated.
 
Moreno will assist with public relations accounts including Grade Results, Dallas County Community College Faculty Association, Macropsect, Medieval Times Dinner & Tournament, Lone Star Film Society, as well as internal public relations efforts. “I am beyond thrilled to be apart of the BSAPR team. The diverse client base will constantly challenge my creativity and approach to public relations. I’m ready and willing to take on any and all opportunities, ” Moreno said.
 
Lang is an alumna of Texas Christian University (TCU) and graduated Magna Cum Laude from the Neely Business School with a marketing degree and finance minor. While at TCU, Lang was a member of the Neely Fellows Program, American Marketing Association and the Mortar Board.
 
Moreno is a graduate of Baylor University, where she majored in public relations and minored in Spanish. While at Baylor, Moreno was a member of the Public Relations Student Society of America and garnered internship experience at Education Service Center Region 12, Profiles International, Baylor University’s College of Arts and Sciences and TSTC Publishing.
 
“We’re very enthusiastic for the future. Bailey and Kristin are great additions and are only the beginning of changes and growth for Blanchard Schaefer,” Schaefer stated.

GCG MARKETING WELCOMES CASEY MARCHBANKS AS ASSOCIATE ART DIRECTOR

Fort Worth-based GCG Marketing announces the addition of Casey Marchbanks as associate art director. Marchbanks will be responsible for the design and artistic direction of advertising and marketing materials. 


Marchbanks joins GCG following a position as associate campaign specialist for the Abilene Reporter-News, where she was responsible for designing ad campaigns for major clients’ newspaper and niche product advertising. Marchbanks graduated from Abilene Christian University with a bachelor of fine arts in graphic design. While studying abroad in Oxford, England, and Florence, Italy, she studied painting, art history and photography.

“I was blown away by Casey’s portfolio,” said Pat Gabriel, creative director at GCG. “The artwork she presented demonstrated a skill level well beyond her years. I have no doubt that Casey will be a tremendous asset to our creative team.”

Nissan Sponsors 2012 National Advertising Student Competition

Over the last 38 years, nearly 150,000 future advertising professionals across the nation have jump-started their careers through the American Advertising Federation’s (AAF’s) National Student Advertising Competition (NSAC), which provides college students with the hands-on, practical experience necessary to be competitive in the industry. And at the same time, 38 blue chip companies – one each year to sponsor the program – have had the unique benefit of getting the marketing insights of thousands of college students, trained in the art and science of advertising, and organized into teams that act as advertising agencies to focus their energies on their sponsor’s brand. The AAF today proudly announces that Nissan Americas will be the sponsor of the 39th annual NSAC.

The competition requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a case study co-authored by Nissan Americas and the AAF Academic Division. The case study will focus on the Nissan brand as it relates to multicultural audiences, expanding upon Nissan's innovation theme. Each student team will first participate at the district level, and then winning teams will advance to the national level. Student teams will pitch their campaign to a judging panel selected by the sponsor during the AAF’s National Conference, the annual ADMERICA!, to be held in 2012 in Austin, Texas from June 2-5.

Year after year, the quality of work and level of creativity surpasses the previous year, and sponsors have been known to implement the ideas generated by these impressive, high-caliber student teams.

“Nissan is extremely proud to support the creative minds of the National Student Advertising Competition,” said Jon Brancheau, vice president, Marketing, Nissan North America. “We are excited to see how the students can help Nissan deliver even more innovation to our communication platform.”

The AAF has 15 districts with over 200 college chapters represented. Last year, 148 AAF college chapters competed at the district level, and it is anticipated that that number will increase in 2012.

“The automotive sector is incredibly dynamic, and Nissan is an exciting and innovative brand in that sector, and so I know our students are going to be thrilled to learn that Nissan is the 2011-2012 NSAC sponsor. I am confident our partnership with Nissan will be a true testament to the quality of work our AAF college students can produce. Most of all, I thank Nissan for believing in and supporting the future of the advertising industry by providing our college students the kind of hands-on training these students cannot get anywhere else. We look forward to working with the Nissan Team,” said AAF president and CEO James Edmund Datri.

Nissan Americas will not only sponsor the NSAC this year, but will also host the 2011 AAF Student Conference in Washington, D.C. on October 27-28. This event connects students with a variety of professional development opportunities and encourages them to meet and network with industry leaders and AAF alumni.

To learn more about how to start an AAF college chapter and participate in the NSAC, please visit www.aaf.org/education.

BALCOM AGENCY HIRED TO REDESIGN WEBSITE FOR THE MODERN ART MUSEUM OF FORT WORTH

Balcom Agency, an award-winning advertising, interactive and public relations firm, has been chosen to redesign www.themodern.org , the website for The Modern Art Museum of Fort Worth. The Modern, located in Fort Worth’s cultural district, maintains a vast collection of modern and contemporary art—including works by Pablo Picasso, Jackson Pollock and Andy Warhol—and serves as host to several traveling exhibitions each year. The Modern made its decision after a nationwide review of multiple agencies.
 
As part of the redesign, Balcom will support The Modern’s mission to promote a welcoming environment for public appreciation of post-World War II art. The website will display the beauty of permanent and loaned collections, as well as highlight the architecture of the museum and its surrounding grounds. In addition to revamping the site’s navigation, the team plans a new calendar system to promote and communicate contemporary art exhibits and community events.
 
“While The Modern is praised worldwide as a premier cultural institution, it is also a favorite destination of our B team,” said Stuart Balcom, principal of Balcom Agency. “Supporting The Modern in its quest to improve its online presence and digital footprint will be a productive, and fun, endeavor for us.”
 
Planning for the website project has already begun, with a fall launch of the site planned.