The Hondo Group Partners with Joint US-China Cooperation on Clean Energy (JUCCCE)

The Hondo Group, a Fort Worth-based marketing communications company, announced today their green partnership with the Joint US-China Cooperation on Clean Energy (JUCCCE). The Hondo Group will deliver a variety of creative services including green branding and development and website re-design.

"China's environmental impact on the world means that we should all work together to ensure that China is successful in their efforts to go green," said Peggy Liu, JUCCCE Chairperson. "JUCCCE brings together companies around the world to bring sustainable solutions to key decision makers in China- whether they are local Mayors, grid executives or office managers. The Hondo Group will help us increase our ability to act as a bilingual and bicultural bridge for the energy industry's stakeholders."

JUCCCE's partners include leading experts and influencers from many sectors.  Under the umbrella of JUCCCE's programs, many individual contributions are brought together to enable market-transformation strategies, to change the way China creates and uses energy. 

"We are honored to lend our green marketing expertise to a movement that will transform China and the world into a more sustainable environment," said Lynn Balinas, president. "As our own company evolves and offers more environmentally conscious services, JUCCCE will prove to not only be a beneficial partner, but also a successful example to follow." 

The Hondo Group recently added green marketing and sustainable business strategies to their product offerings. They are currently in the process of developing one of the first ongoing quantitative assessment tools for evaluating environmentally sound business practices. The Hondo Group's research-driven sustainable business plan turns environmental consciousness into a formidable strategic move. In addition, The Hondo Group team is staffed with a LEED Accredited Professional who can perform assessments on buildings and advise recommendations to companies interested in improving the sustainability and resource efficiency of their building. With these new green marketing efforts along with standard marketing services, The Hondo Group can help clients systematically reduce their carbon footprint on the environment while publicizing their environmental stewardship efforts.

JUCCCE is a non-profit organization whose mission is to accelerate the greening of China through international collaboration on impactful programs.  JUCCCE programs focus on delivering near-term results in areas of greatest impact to transform the way China uses and creates energy.  Established in 2007, JUCCCE has offices in San Francisco, Shanghai, and Beijing. For more information, please visitwww.juccce.com.

The Hondo Group, a marketing communications company, is dedicated to providing clients with new strategic branding processes and procedures, and new products and technologies. With offices in Fort Worth, Texas and Darlington, Wis., the company represents clients in a variety of areas including agriculture, real estate, professional services, technology, healthcare and life sciences. As a full service agency, The Hondo Group helps clients close the marketing loop between great products and satisfied consumers. For more information, please visit www.hondogroup.com. 

Sara Hull Joins Blanchard Schaefer Advertising & Public Relations

Blanchard Schaefer Advertising & Public Relations^®, a full-service, integrated strategic marketing services firm, today announced the addition of Sara Hull as account services director. Hull will focus her efforts on managing the key accounts and team that support the agency’s expanding supply chain and logistics vertical.

Hull, a Fort Worth native, is returning to the Metroplex after spending 17 years in the Milwaukee area where she received her education and built an impressive track record in advertising and public relations.  

“Sara is a very strong leader and has a reputation for creating proven results for clients and motivating agency teams to achieve their highest potential. She adds rock-solid character and leadership to our agency in general, and to our fast-growing logistics and supply chain management segments in particular,” said Ken Schaefer, principal at Blanchard Schaefer. “We continue to generate tremendous growth in that segment, so Sara’s ability to develop and provide every client with creative solutions for measurably achieving their business objectives will be invaluable to our agency as we continue to grow.”

One of the agency’s five primary vertical areas of focus, the supply chain and logistics business is increasingly critical to the lifeblood of this country and the world, making it a competitive industry that is just tapping into how to market products and services. However, resources are limited to agencies with real expertise in the industry. With a national base of clients such as TransCore, ATC Logistics & Electronics, TTI and Choice Logistics, Blanchard Schaefer has more than ten years of experience working on clients in this vital vertical.

Before joining Blanchard Schaefer, Hull was director of client services at Integré Advertising in Milwaukee where she directed all functions of the account service department, including serving as the strategic lead for all agency accounts, recruiting, training, supervising, supporting, and empowering all account service staff members, and structuring integration between account service, creative, public relations and production departments.

Prior to Integré Advertising, Hull was an interactive account supervisor at Hanson Dodge Creative also in Milwaukee. While there, she oversaw marketing communications strategies for clients in the high-profile apparel and tourism industries. While there, she spearheaded the company’s largest ever web development project, a multimillion-dollar initiative for the Wisconsin Department of Tourism.

Hull’s extensive account leadership experience also includes key positions at Laughlin/Constable, where her key accomplishments included spearheading major re-branding initiative for Florsheim, and orchestrating the launch of an Oshkosh B’Gosh retail initiative introducing adult apparel to the marketplace. Hull also served as group director at The Balcom Agency in Fort Worth.  

Her client-side experience includes a position leading marketing efforts of the Journal Sentinel and Mil-Mar Shoe Company.

Hull holds a bachelor’s degree in public relations from Marquette University. 

About Blanchard Schaefer Advertising & Public Relations

Blanchard Schaefer Advertising & Public Relations, an award-winning strategic marketing services firm, offers a full array of advertising and public relations expertise and services with a focus in the healthcare, supply chain and logistics, health and beauty, multi-location/franchise, and technology verticals. Its client-tailored strategic marketing services include proficiency and innovation in research, identity/collateral development, branding, creative, media placement, news generation/dissemination, media relations and trade show and speaking engagement coordination. Based in Arlington, Texas, Blanchard Schaefer serves clients across the United States. For more information, visit www.bsapr.com.

Jennifer Bridie Joins Blanchard Schaefer Advertising & Public Relations

Blanchard Schaefer Advertising & Public Relations^®, a full-service, integrated strategic marketing services firm, today announced the addition of Jennifer Bridie as account supervisor. Bridie will oversee strategy and day-to-day activities for key clients including TTI, Snelling Staffing Services and The Arlington Convention & Visitors Bureau. She will also support new business development.

“Jennifer is a great fit for BSAPR, both culturally and intellectually,” said Sara Hull, account services director at Blanchard Schaefer. “We participated in a significant pitch during her first week with the company and she jumped in like she’d been here for years. She enhances our internal team and will also be a tremendous asset for our clients. We’re very lucky to have her join BSAPR.”

Before joining Blanchard Schaefer, Bridie was a brand management team leader with The Richards Group, where she headed several hospitality and sporting goods accounts such as Accor North America, Atlantis resort in The Bahamas, Russell Athletic and Spalding. While there, she also played a significant part in new business endeavors.

Previously, Bridie was with GSD&M in Austin, where she gained substantial retail experience managing many brand initiatives for Wal-Mart and Sam’s Club.

Bridie first set her sights on an advertising career while majoring in journalism at Texas A&M. She lives in Dallas with her husband and toddler daughter.

About Blanchard Schaefer Advertising & Public Relations

Blanchard Schaefer Advertising & Public Relations, an award-winning strategic marketing services firm, offers a full array of advertising and public relations expertise and services with a focus in the healthcare, supply chain and logistics, health and beauty, multi-location/franchise, and technology verticals. Its client-tailored strategic marketing services include proficiency and innovation in research, identity/collateral development, branding, creative, media placement, news generation/dissemination, media relations and trade show and speaking engagement coordination. Based in Arlington, Texas, Blanchard Schaefer serves clients across the United States. For more information, visit www.bsapr.com.

JUDGMENT DAY IS HERE!

The economic downtown didn’t seem to hamper the competitive spirit of creatives!   We are pleased to announce that this year’s ADDY Awards received more than 700 entries.  Fort Worth’s number of entries ranked in the very top of the American Advertising Federation’s 10^th District, which includes Arkansas, Louisiana, Oklahoma and Texas. 

Three esteemed judges are making their way to Fort Worth from Florida, Minnesota and Nebraska to decide who’s work will receive a coveted ADDY.  The judges will arrive today, January 29, and critique the entries throughout the weekend.

To find out who won, attend the Annual ADDY Awards Gala at the Ashton Depot on February 28.  Keep a look out for your invitation!

If you're interested in sponsorship information for this year's ADDYs, please contact Keith Powell at keymagfw@aol.com.

Dateline Award Luncheon

From left to right:  Mike Roundtree, AAF-FW president, presents the 2008 Dateline Award to Tom Starr, executive director of the Bell Helicopter Armed Forces Bowl.

Bell Helicopter Armed Forces Bowl Wins Dateline Award

The American Advertising Federation – Fort Worth (AAF-FW) recognized the Bell Helicopter Armed Forces Bowl with the 2008 Dateline Award for the Bowl’s success in promoting Fort Worth on a national level.

“Outside of positioning Fort Worth in the national spotlight, we greatly appreciate the notable names, football fans, families and players the Bell Helicopter Armed Forces Bowl has brought to Fort Worth, not to mention the charitable events and opportunities provided by the organization,” said Mike Roundtree, president of AAF-FW.

As noted in the Bowl’s name, the military has tremendous influence in the Fort Worth event.  Since the Bell Helicopter Armed Forces Bowl’s inception six years ago, a host of representatives from every branch of the military have come to Fort Worth to participate. 

“We are humbled by this honor,” said Tom Starr, executive director of the Bell Helicopter Armed Forces Bowl.  “Our success can be attributed to our staff, volunteers, the military, and not only our title partner, but our friends, Bell Helicopter.  They are the reasons we’ve won this award.”

Second only to the game itself is the charitable component of the Bowl.  Thanks to corporate sponsors, more than 8,000 tickets were distributed to active military and their families to attend the game for free.  During the spring and summer, the Bell Helicopter Armed Forces Bowl was proud to donate portions of ticket proceeds to the USO and the Children of Fallen Soldiers fund.  

This year’s Bell Helicopter Armed Forces Bowl featured a New Years Eve match up between the University of Houston and Army.  The game catapulted Fort Worth into the national spotlight when General David H. Patraeus took the field for the coin toss and again during half-time where he was presented with the 2008 Great American Patriot Award for working tirelessly to make the United States a better and safer place for all of its citizens.

Starr also took time to address the rumors of a move to Dallas for the Bowl.  He acknowledged talking to venues such as the Cotton Bowl, Cowboy’s Stadium and SMU, but only as back up venues – should something happen at the Amon G. Carter stadium at TCU.  “Fort Worth has been very good to us and this is our home,” Starr said. 

Previous Dateline Award recipients include the North Texas Speedway, the Van Cliburn Competition and Downtown Fort Worth, Inc.  Last year’s winner was Chef Tim Love, who won recognition on television for his victory over Iron Chef Morimoto in 2007, as well as acclaim for his restaurants Love Shack and Lonesome Dove.

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Join us for the AAF-FW Dateline Award Honoring the Bell Helicopter Armed Forces Bowl

Each year, the American Advertising Federation-Fort Worth recognizes an individual or organization that has brought positive publicity to Fort Worth or Tarrant County during the previous calendar year. AAF-Fort Worth is proud to announce Bell Helicopter Armed Forces Bowl as the winner of the 2008 Dateline Award.

The December 31st Bell Helicopter Armed Forces Bowl catapulted Fort Worth into the national spotlight when General David H. Patraeus took the field for the coin toss and again during half-time where he was presented with the 2008 Great American Patriot Award for working tirelessly to make the United States a better and safer place for all of its citizens.

Previous Dateline Award recipients include the North Texas Speedway, the Van Cliburn Competition and Downtown Fort Worth, Inc. Last year's winner was celebrity chef Tim Love, who won recognition on television for his victory over Iron Chef Morimoto in 2007, as well as his restaurants, Love Shack and Lonesome Dove.

WHEN

January 21, 2009 

11:45 AM  - 1:00 PM

 

WHERE

Joe T. Garcia's

"La Puertita"

2201 N Commerce St

Fort Worth, TX 76106

RSVP

by 5:00 p.m. TODAY, on www.adclubfw.org

HOW MUCH?

Executive Member - Included in Dues

Non Member - $35.00

Professional member, or member of another AAF Club - $20.00

Student - $15.00

 

Concussion Receives Global Design Recognition

Creative designs developed by Concussion, a Fort Worth-based full-service advertising, marketing and public relations firm, received a Branding 5 Gold award from Graphis and will be published in the Branding 5 book that will hit the stands in February of this year.

Hailed as the design industry’s premier showcase and publication for graphic communications worldwide, Graphis honored a suite of logos and casino collateral designed by Concussion for FireLake Grand Casino.

“Graphis is like the Academy Awards of graphic design and one of the biggest honors any designer or firm can receive. I am honored that Concussion has again been recognized by this prestigious organization,” said Andrew Yanez, chief creative officer and partner at Concussion.  “I am extremely proud to see our work consistently being considered among the best not only in Fort Worth, but also in the world.”

Earlier this year, Concussion received six Graphis Gold awards for its design work for Hello Labels, Quicksilver Gas Services, Fort Worth Zoo’s Arachnitopia exhibit, N3, FireLake Grand Casino and Treehouse Foods.

For more information on Graphis, visit their Web site at graphis.com.

Concussion is a full-service advertising, marketing and public relations firm based in Fort Worth, Texas. The agency has more than 55 professional staff members and bills approximately $23 million annually. Concussion handles a client list that includes casinos, commercial and residential real estate development, energy and natural gas, and consumer packaged goods.  For more information, visit www.concussion.net.

COME FOR THE KNOWLEDGE, NOT A SALES PITCH

Skyline DFW to Hold Free Trade Show Seminars January 28

Marketing professionals from across north Texas will unite on Wednesday, January 28, for free and educational seminars hosted by Skyline DFW Exhibits & Graphics. The two sessions, “Successful Trade Show Marketing Strategies” and “Better Booth Staffing,” will take place in their new facility at 900 Ave. S in Grand Prairie.

These sessions are free of charge and will enlighten trade show and event marketing newcomers and seasoned veterans alike. Attendees will learn statistics such as 79% of show visitors will be new contacts for the exhibiting company and those visitors tell, on average, 6 other people about their experience at the show.

The first session, “Successful Trade Show Marketing Strategies,” is from 9 to 11:30 a.m. and will explain how to set measurable objectives, how to measure performance, show and space selection, exhibit design and how to promote participation.

The second session, “Better Booth Staffing,” from 1 to 2:30 p.m. discusses how trade show selling is different, who makes the best booth staffers, how to turn attendees into leads and how to make promotion dollars work smarter.

Seminar attendees will receive a complimentary Trade Show Marketing Kit and Booth Staffing Guidebook.

Skyline is the largest manufacturer of custom modular exhibits in North America, specializing in helping clients increase their ROI through effective trade show and event marketing. Skyline DFW works with more than 1,000 local clients and advertising agencies, including American Airlines, Chesapeake Energy, Nokia, Texas Rangers and Virbac.

Registration is available at www.skylinedfw.com or by calling (972) 522-0500.