The Pursuit Begins... ADDY Kickoff MixerAll over Fort Worth, a secret war is being waged. The war of ideas.
Agents of Advertising roam the streets by day, indiscernible from the average civilian. But behind closed doors, these seemingly harmless hipsters must
use all their cunning and skill to outwit enemy minds.

The target: Best of Show Addy.
The time: February 2012.  The place: Ashton Depot.

Your mission, should you choose to accept, is to join the pursuit.
Keep your enemies close by joining us at Rahr & Sons Brewery on October 26
as we set the game afoot.

Your $10 attendance fee includes delicious Rahr beer and appetizers.
We’ll also have your ADDY submission envelopes ready to pick up and
take back with you to start preparing your entries.

WHEN
October 27, 2011   6:00 PM - 8:00 PM

WHERE
Rahr & Sons Brewery
701 Galveston Ave., Fort Worth, TX 76104

FEE
Event Registration
Executive Member $10.00
Non Member $10.00
Professional or member of another AAF Club $10.00
Student $10.00

View Event Summary RSVP
October 26, 2011
Please respond by clicking one of the buttons below
Having trouble with the link? Simply copy and paste the entire address listed below into your web browser:
http://www.cvent.com/d/hTZp4QyiskG7phwgvKU1Xw/17ln/P1/1Q?

GCG Welcomes Kelsey McDaniel

GCG MARKETING WELCOMES KELSEY McDANIEL TO ACCOUNT SERVICES TEAM

Fort Worth-based GCG Marketing announced the addition of Kelsey McDaniel as account coordinator. As an integral part of
the account services team, McDaniel will be responsible for supporting client relationships to ensure client satisfaction and project completion. This includes coordinating meetings, special presentations, agendas and status reports for clients. McDaniel joins GCG Marketing following a position as account coordinator at Jackson & Flagg PR, where she assisted with events and reported press coverage. She graduated from Texas Christian University in 2010 with a degree in advertising and public relations and a minor in studio art. “Kelsey has incredible talents, and we are so excited to have her on board,” said Kelsey Mize, account executive. “I think her skills in project management and coordination will be a great asset to the account services team.”

About GCG
Fort Worth, Texas-based GCG Marketing is a full-service marketing firm providing
strategy and consultation, along with advertising and public relations services, to clients
in the healthcare, corporate, consumer and business-to-business arenas since 1973. For
more information, visit www.gcgmarketing.com or read the GCG blog at
www.gcgideas.com.

 

Job Openings at J.O.

J.O is currently looking for energetic, creative and hardworking individuals to add to their impressive team. They currently have two job openings: Production Artist and Copywriter / PR Account Executive. For more information please visit http://www.jodesign.com/where/jobopportunities/

Red Productions Adds Three New Team Members

Red Productions, a full-service, script to screen media production and
distribution company, is proud to announce three new additions to its team. Erin Ostenson as
Account Director, Scott Nichols as Marketing and Distribution Director, and Sherry Gaff as Office
Manager.

“As we grow, we’re dedicated to augmenting our client service team as well as exploring new
ways to help both our corporate and agency clients engage audiences in a more meaningful and
measurable way. Our team is fired up about adding these high-caliber individuals to help execute
and distribute the best possible media,” said Red Sanders, President of Red Productions.

Ostenson will spearhead Red Productions’ effort to build out a dedicated client services team. “I’m
excited for the opportunity to plug into an innovative company in the media space. Enabling our
team to execute best in class creative for our amazing clients,” said Ostenson.

Nichols has been charged with growing Red Productions’ marketing and distribution arm – helping
their clients better engage audiences through media. “Our community recognizes Red Productions
as a leader in content creation for the commercial and video space. That said, it is just as important
to develop strategic and innovative ways to help our clients reach and engage their audiences
through digital and broadcast channels,” stated Nichols.

Gaff brings a wealth of experience in Human Resources and Office Management, and will serve as
Red Productions’ Office Manager. Gaff explains, “The opportunity to join a company with a unique
culture and dedication to fulfilling a creative mission is an exciting one. I’m proud to leverage my
organizational skills to set our team up for success.”

After graduating from Texas Christian University with a degree in Advertising and Public Relations,
Ostenson went on to manage key accounts for The Wall Street Journal. Ostenson is a Board
Member of Cuisine For Healing.

Nichols is a graduate of Texas Christian University with a degree in Advertising and Public Relations. Upon graduation, Nichols joined the Balcom Agency where he served as Interactive
Account Executive.

Gaff is a graduate of Angelo State University and comes to Red Productions from the Fort Worth
Museum of Science and History.

“We believe these additions to our team will enable us to stay at the forefront of audience
engagement and help us continue our efforts to provide a top notch creative service to our
community,” Sanders stated.

What PR Pros Should Know About the GLBT Community

Join the Fort Worth Public Relations Society of America for their annual diversity program, this year featuring Thomas Anable, president of Fairness Fort Worth (FFW). FFW comprises Fort Worth individuals, business leaders and organizations committed to ensuring everyone is treated fairly with dignity and respect. (Note: GLBT is an acronym for gay, lesbian, bisexual and transgender.) The city of Fort Worth has mandatory GLBT training in response to what many remember as "The Rainbow Lounge" incident. FFW promotes the training to county, educational, corporations and more, and was created to increase understanding and promote civil dialogue and fairness throughout the community.

Aable's professional career includes positions as Senior Tax Manager at KPMG and PriceWaterhouseCoopers, trust tax and operations, chief financial officer of a multi-state engineering firm and until Dec. 31, 2010, the managing partner of Anable & Associates, a certified public accounting firm. He earned a BBA in Finance in 1976 from the University of Texas at Arlington and an MBA in Quantitative Financial Analysis in 1977 from Virginia Tech University.

Date:
Wednesday, August 10

Time:
11:30 am - Pre-lunch networking
Noon to 1 pm - lunch program

Location:
Colonial Country Club
3735 Country Club Circle
Fort Worth, TX 76109

Register Now

BALCOM AGENCY HIRED TO CREATE NEW TARGETED WEBSITE FOR TEXAS FFA

Fort Worth, Texas – August 4, 2011 – Balcom Agency, an award-winning advertising, interactive and public relations firm, has been chosen to develop a new website for Texas FFA. The mission of Texas FFA is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success.
 
The new website, www.MyTexasFFA.org , scheduled to launch in September, will serve as a rich, interactive source for students, parents, teachers, former members and sponsors. The site’s goal is to attract new members to the organization while keeping existing members and supporters informed of ongoing activities and news.
 
“Supporting Texas FFA in its mission to improve the future of young people right here in our own state makes this an especially enjoyable project for our team,” said Stuart Balcom, principal of Balcom Agency. “We understand the importance of developing business and community leaders and we’re proud to be working with an organization that is doing just that.”
 
Texas Agricultural Education/Texas FFA Association is based in Austin and boasts the largest state membership in the country, with more than 1,100 chapters and nearly 81,000 members statewide.  More than 112,000 Texas students are enrolled in agricultural education courses. Through Texas FFA programming more than $2 million in award and academic scholarships are given annually.
 
About Balcom Agency
Innovation meets inspiration every day at Balcom Agency in Fort Worth, Texas. Founded in 1993, the agency’s core services include branding, marketing communications, interactive, social media, public relations and media planning. Balcom makes great things happen for a roster of local, regional and national clients, including: Justin Boots, Tony Lama Boots, Alcon Laboratories, the Neeley School of Business at TCU, Norman Regional Health System, Adam Smith’s Texas Harley, ConvaTec, Southwest Bank, Cash America, the Modern Art Museum of Fort Worth and the Barnett Shale Energy Education Council. Find us at BalcomAgency.com and on Facebook or Twitter to see What’s Next.

Join. Belong. Develop.

Don't miss one of the hottest speakers in America, Kelly McDonald, as she presents ideas from her hot-selling book "How to Market to People Not Like You" at the AAF Central Texas Summer Seminar, "Making Sense of Your Ad-venture!"

Breakfast, tremendous professional development opportunities, and lunch are all included in this half-day event Friday, the 5th, at the Harker Heights Activities Center at 400 Indian Trail in Harker Heights!

Eloise Owens kicks off the day with her high-energy presentation from her book, "Get Off the Beach!"! Great for sales professionals and anyone looking to grow their business!

Learn about managing and engaging social media sites from Aaron Hughling from Scott and White, Dan Elder from Top Sarge (two sessions!), and author/speaker Jerry Conrado of Marketing Edge Ventures on Mega Marketing Results!

Cost is $70 for AAF Central Texas members, $85 for non-members. Tomorrow at 5 PM is the registration deadline, so print out the from from the attached brochure and fax to the attention of Margo Moreno at 254-662-4878 or email Russ Nelson at rnelson@lamar.com for more details.

You can also register and stay up to date on all things happening with the chapter on our Facebook page at www.facebook.com/AAFCT !

Blanchard Schaefer Advertising & Public Relations Makes New Hires To Support Growing Client Roster

Blanchard Schaefer Advertising & Public Relations® (BSAPR), a full-service, integrated strategic marketing services firm, is proud to announce the addition of Bailey Lang as Advertising Account Coordinator and Kristin Moreno as Public Relations Account Coordinator. Lang and Moreno will support BSAPR’s growing roster of accounts and projects.
 
“This is an exciting time for Blanchard Schaefer. We’ve consistently grown, and to better serve our clients we’ve added two new positions that open the door for more clients and more projects while still delivering exceptional work that is synonymous with our brand,” Ken Schaefer, Blanchard Schaefer president, said.
 
Lang will work closely with clients including EmCare, JPs Health Network, Freeman, Fort Worth Zoo and The Coffee Bean & Tea Leaf. “BSAPR has a unique culture and team atmosphere that provides the opportunity to work with a wide-array of clients. I look forward to jumping in with both feet to provide clients with strategic marketing initiatives that benefit their businesses,” Lang stated.
 
Moreno will assist with public relations accounts including Grade Results, Dallas County Community College Faculty Association, Macropsect, Medieval Times Dinner & Tournament, Lone Star Film Society, as well as internal public relations efforts. “I am beyond thrilled to be apart of the BSAPR team. The diverse client base will constantly challenge my creativity and approach to public relations. I’m ready and willing to take on any and all opportunities, ” Moreno said.
 
Lang is an alumna of Texas Christian University (TCU) and graduated Magna Cum Laude from the Neely Business School with a marketing degree and finance minor. While at TCU, Lang was a member of the Neely Fellows Program, American Marketing Association and the Mortar Board.
 
Moreno is a graduate of Baylor University, where she majored in public relations and minored in Spanish. While at Baylor, Moreno was a member of the Public Relations Student Society of America and garnered internship experience at Education Service Center Region 12, Profiles International, Baylor University’s College of Arts and Sciences and TSTC Publishing.
 
“We’re very enthusiastic for the future. Bailey and Kristin are great additions and are only the beginning of changes and growth for Blanchard Schaefer,” Schaefer stated.

GCG MARKETING WELCOMES CASEY MARCHBANKS AS ASSOCIATE ART DIRECTOR

Fort Worth-based GCG Marketing announces the addition of Casey Marchbanks as associate art director. Marchbanks will be responsible for the design and artistic direction of advertising and marketing materials. 


Marchbanks joins GCG following a position as associate campaign specialist for the Abilene Reporter-News, where she was responsible for designing ad campaigns for major clients’ newspaper and niche product advertising. Marchbanks graduated from Abilene Christian University with a bachelor of fine arts in graphic design. While studying abroad in Oxford, England, and Florence, Italy, she studied painting, art history and photography.

“I was blown away by Casey’s portfolio,” said Pat Gabriel, creative director at GCG. “The artwork she presented demonstrated a skill level well beyond her years. I have no doubt that Casey will be a tremendous asset to our creative team.”

Nissan Sponsors 2012 National Advertising Student Competition

Over the last 38 years, nearly 150,000 future advertising professionals across the nation have jump-started their careers through the American Advertising Federation’s (AAF’s) National Student Advertising Competition (NSAC), which provides college students with the hands-on, practical experience necessary to be competitive in the industry. And at the same time, 38 blue chip companies – one each year to sponsor the program – have had the unique benefit of getting the marketing insights of thousands of college students, trained in the art and science of advertising, and organized into teams that act as advertising agencies to focus their energies on their sponsor’s brand. The AAF today proudly announces that Nissan Americas will be the sponsor of the 39th annual NSAC.

The competition requires AAF college chapter members to develop a 32-page marketing campaign and 20-minute presentation in response to a case study co-authored by Nissan Americas and the AAF Academic Division. The case study will focus on the Nissan brand as it relates to multicultural audiences, expanding upon Nissan's innovation theme. Each student team will first participate at the district level, and then winning teams will advance to the national level. Student teams will pitch their campaign to a judging panel selected by the sponsor during the AAF’s National Conference, the annual ADMERICA!, to be held in 2012 in Austin, Texas from June 2-5.

Year after year, the quality of work and level of creativity surpasses the previous year, and sponsors have been known to implement the ideas generated by these impressive, high-caliber student teams.

“Nissan is extremely proud to support the creative minds of the National Student Advertising Competition,” said Jon Brancheau, vice president, Marketing, Nissan North America. “We are excited to see how the students can help Nissan deliver even more innovation to our communication platform.”

The AAF has 15 districts with over 200 college chapters represented. Last year, 148 AAF college chapters competed at the district level, and it is anticipated that that number will increase in 2012.

“The automotive sector is incredibly dynamic, and Nissan is an exciting and innovative brand in that sector, and so I know our students are going to be thrilled to learn that Nissan is the 2011-2012 NSAC sponsor. I am confident our partnership with Nissan will be a true testament to the quality of work our AAF college students can produce. Most of all, I thank Nissan for believing in and supporting the future of the advertising industry by providing our college students the kind of hands-on training these students cannot get anywhere else. We look forward to working with the Nissan Team,” said AAF president and CEO James Edmund Datri.

Nissan Americas will not only sponsor the NSAC this year, but will also host the 2011 AAF Student Conference in Washington, D.C. on October 27-28. This event connects students with a variety of professional development opportunities and encourages them to meet and network with industry leaders and AAF alumni.

To learn more about how to start an AAF college chapter and participate in the NSAC, please visit www.aaf.org/education.

BALCOM AGENCY HIRED TO REDESIGN WEBSITE FOR THE MODERN ART MUSEUM OF FORT WORTH

Balcom Agency, an award-winning advertising, interactive and public relations firm, has been chosen to redesign www.themodern.org , the website for The Modern Art Museum of Fort Worth. The Modern, located in Fort Worth’s cultural district, maintains a vast collection of modern and contemporary art—including works by Pablo Picasso, Jackson Pollock and Andy Warhol—and serves as host to several traveling exhibitions each year. The Modern made its decision after a nationwide review of multiple agencies.
 
As part of the redesign, Balcom will support The Modern’s mission to promote a welcoming environment for public appreciation of post-World War II art. The website will display the beauty of permanent and loaned collections, as well as highlight the architecture of the museum and its surrounding grounds. In addition to revamping the site’s navigation, the team plans a new calendar system to promote and communicate contemporary art exhibits and community events.
 
“While The Modern is praised worldwide as a premier cultural institution, it is also a favorite destination of our B team,” said Stuart Balcom, principal of Balcom Agency. “Supporting The Modern in its quest to improve its online presence and digital footprint will be a productive, and fun, endeavor for us.”
 
Planning for the website project has already begun, with a fall launch of the site planned.